Laura Giunta Tobin

My first article on how the cotent creator industry is changing with AI searchengineland.com/ai-reshaping-c…

Joining Mediavine in their petition against AI copyright malpractice chng.it/rQgGkWKDPm

@lilyraynyc yes, same here

Interesting to watch the sites benefitting from this core update: clicks are increasing, but impressions are increasing even faster (thanks to AI Overviews)

It’s Content Independence Day: Cloudflare, along with a majority of the world's leading publishers and AI companies, is changing the default to block AI crawlers unless they pay creators for their content. cfl.re/3TjAjeY

@Cloudflare Adjusting market forces 🤓

@YTAdvertisers @nealmohan Can you invite Cannes local #YouTubeCreators to next year event?

That’s a wrap on #CannesLions2025 🎬 This year’s festival of creativity brought fresh insights on the future of creativity shaped by creators, AI tools, & the next 20 years of YouTube. See the highlights featuring YouTube CEO @nealmohan & Rick Astley👇 #YouTubeCannes #GoogleBeach

@nealmohan @ameliadimz @alexandracooper I do I get an Invite as a Youtube creator parner? @YouTubeInsider @YouTubeCreators

Can’t wait to take the stage at #CannesLions2025 with @ameliadimz, @alexandracooper and Brandon B. We’ll be sharing predictions on the future of creativity.

@lilyraynyc I get more referrals from ChatGPT

So HCU sites still can’t get linked from AIO citations, but somehow pulling their featured image is OK. This is messed up. It’s been almost 2 years.

Anthropic CEO Dario Amodei warns CNN's Anderson Cooper 10:29 " If I create huge total wealth a lot will by default go to the AI companies and less to ordinary people." youtu.be/zju51INmW7U?si…

@ForetdelaSine Autoriser le camping sauvage dans la forêt de la Sine la transforme en égout à ciel ouvert. Des excréments humains partout : les habitants ne peuvent plus promener leurs chiens sans qu'ils se salissent ou tombent malades en ingérant ces déchets.

@villedevence Autoriser le camping sauvage dans la forêt de la Sine la transforme en égout à ciel ouvert. Des excréments humains partout : les habitants ne peuvent plus promener leurs chiens sans qu'ils se salissent ou tombent malades en ingérant ces déchets.

Let me be very clear about the Helpful Content Update. When Google announced this update, THEY were the ones who went on record claiming that recovery is possible, and that sites could begin to regain traffic after making changes and improvements that would lift the classifier that suppressed sites’ traffic. In fact, there is even a recording of Google originally stating that recovery was possible “within in a few weeks.” Of course, that language gradually changed to “a few months” and eventually, even more ambiguous timelines, leading up to now - where Google has said at multiple Creator Summits - including one a couple weeks ago - that “we are still working on this and are taking it seriously; it’s not an overnight fix.” Site owners hung on Google’s every word and waited for months and months - while investing in outside support and overhauling their sites - for any semblance of a change that would help them recover. It’s been almost 2 years, and very few HCU sites have seen any meaningful recovery, despite making dramatic changes and improvements. This is not the case for websites affected by other algorithm updates outside of the HCU. I’ve personally worked on dozens of recoveries over the years, and there are countless examples of websites who have been able to get back in Google’s good graces after being hit by updates or penalties. This is not true of the HCU. I’ve been saying since it happened - it feels like HCU sites were “put in jail.” I’ve also done everything in my power to bring visibility to how unfair this is for these site owners, and how these outcomes directly contradicted the guidance Google gave us at the start of the update. My team and I worked on various HCU-affected sites, with a few great recovery case studies, but many sites were unable to see substantial recoveries. We provided these clients same guidance we provide for all clients impacted by algorithm updates - tried and true methods that have worked for years. These recommendations are always rooted in actually improving websites and making them better for users. I also spent dozens of hours, including weekends, providing free advice to affected site owners simply because I knew how much it was hurting their business, and I wanted to help. We would have never serviced HCU clients if Google had just been honest from the start - most websites affected by the HCU are going to find it nearly impossible to recover within 2 years, despite making dramatic changes. Again, this is distinct behavior from other Google algorithm updates. In my opinion, we need to be asking why Google’s communications around this update have changed so much over time, and why these sites seem to have received unfair treatment compared to all other Google updates. I’m a big fan of the work @natejhake has been doing to get to the bottom of these questions. (Although the answers are quite disheartening.) The entire experience has been devastating for so many site owners, and the inconsistency between what Google said and what Google actually did is something that has forever changed my perspective about the company.

@CharlestonCraft Sorry about that. Have you checked her Pinterest? There is definitely a synergy there.

@lauratobin I do have a site in the kids printables niche and it was completely obliterated sept 2023 HCU

Talked to a blogger this week who was totally uneffected by google changes in the last year, says shes up. Had not heard of HCU or paid attention to AI overviews. Offered to give my site a once-over for tips. Honestly, WTF.

@lilyraynyc @BBCverified what about investigating this? The impact on digital business is immense

"We see that the links included in AIO get more clicks than if the page had appeared as a traditional web listing for that query." I would love to see a single GSC report that confirms this statement, because every study so far has shown the opposite. blog.google/products/searc…

@rustybrick @AndellDam It could have been useful if the results were diversified, but all the recipes showing up on the video are from the usual suspects (allrecipe, love and lemons, serious eats, recipe tin eats.....). There is absolutely no diversity. So, practically, it changes nothing!

Google testing new recipe search features in AI Overviews with carousels, recipe idea replacements and much more seroundtable.com/google-recipes… via @AndellDam

@CharlestonCraft Up 20% but traffic way down

If you run display ads on your website, how are your April RPMs compared to last April?

@gfiorelli1 Fantastico!!

Why nobody thought to create a Panini stickers style album of SEO 😀

@rustybrick @searchliaison really? Then why is this totally unhelpful recipe from food dot com is ranking #3, poor image, minimum instructions, even wrong recipe food.com/recipe/trofie-…

Google's @searchliaison says no, we don't have a brand-ranking system after some confusion of what he said at a recent event seroundtable.com/google-brand-r…

@natejhake .....AIstudio......

Nah, I don't care what they say at Google Search Central Live NYC ... Fact is ... Google LOVES AI content 💘📷 I mean, here's an **official Google account** enthusiastically endorsing use of AI to: 1) "Reverse engineer top ranking pages", & 2) for SEO "content creation" Google even agrees these are two of the TOP 3 "great use cases" for their AI product!!

My new analysis and recommendations on how AI is reshaping the digital landscape and what it means for content creators. #AI #OnlineSearch #FutureTrends linkedin.com/pulse/predicti…