
Laurent Bindschaedler
361 posts

Laurent Bindschaedler
@lbindschaedler
Faculty @ MPI-SWS working on systems for Big Data and Machine Learning. Formerly Postdoc @ MIT CSAIL and PhD @ EPFL. Blockchain astronaut. Newbie entrepreneur.


🇫🇷🇫🇷🇫🇷 Le prochain porte avion Français s’appellera le France Libre ! Que pensez-vous de ce choix pour le successeur du Charles de Gaulle ?




























Apple just dropped a BOMB on the entire laptop industry. They just launched a full MacBook for $599. It's called the MacBook Neo. Aluminum body, 13 inch Liquid Retina display, 16 hours of battery and macOS with Apple Intelligence built in. This is not a Chromebook dressed up in Apple branding. This is a real Mac and at a price Apple has never touched before. Here is what makes this terrifying for the competition. The cheapest MacBook has been $999 for years. Apple refused to go lower and the entire budget laptop market hundreds of millions of units belonged to Chromebooks and cheap Windows PCs. Apple just kicked the door down. The chip inside is the A18 Pro, same processor in the iPhone 16 Pro. Sounds like a compromise but it's not. Single core performance beats the M1 chip that powered every MacBook Air from 2020 to 2022. Millions of those machines are still in daily use. The Neo is faster than all of them and for students, the price drops to $499. Chromebooks own 75% of American classrooms and Google built an empire on cheap laptops for schools. And Apple just declared war on that empire. This is not about selling a cheap laptop but about ecosystem capture. Get a student on macOS at 14, iCloud syncs their life, iPhone connects seamlessly. By college, they are buying AirPods, an Apple Watch, maybe an iPad. By their first job, they are buying a MacBook Pro. Dell, HP, Lenovo, and Google should be in emergency meetings right now. Apple just entered the one market segment they could never touch. And they did it with an aluminum laptop that gets 16 hours of battery and runs a full desktop operating system. The budget laptop market just changed forever.












