Lloyd Alvarez retweetledi

With all the fearmongering about Ai in motion design, may I humbly suggest that we need to get better as an industry about hiring the right people for the job... on every single job – and developing talent as a team over many jobs?
Working right now on an amazing series of spots that we were told was IMPOSSIBLE by several animation service studios that I was able to bring in the EXACT right three people and...
...they're CRUSHING it to the point of the client sending us more work than was originally requested.
• Too much warm body hiring
• Not enough cultivating and elevating of talent on new opportunities
• Few long-term relationships built of both staff and freelancers towards the studio's goals.
The artists aren't interchangeable but damn, as an industry we sure like to utilize them as if they were.
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