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Luka
851 posts

Luka
@lukanotes
Just a guy who loves building & scaling ecommerce brands. 📈 8-Figure Brand in Asia 📙 Always a student learning
Katılım Nisan 2020
1.2K Takip Edilen286 Takipçiler

@sebastian_dtc Doing -> Saying.
Plus, being profitable and selling at $1.2B are 2 completely different things. Perhaps if they focused on short-term profitably instead of rapid growth, they'd be worth $50M instead of $1.2B
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I asked every strategist on my team for their most reliable founder scripts.
The hooks they reach for every brief. The confession formats. The objection responses. The mechanism frames that actually convert.
Across 30+ brands and 2 years of filming sessions, these are the ones that keep winning.
12 scripts. All free.
Reply "scripts" and I'll DM you the link.

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I flew out of Newark Airport this morning and experienced something that is obviously going to become standard everywhere within the next few years.
There was no TSA agent checking IDs. No pulling anything out of my pocket.
I walked up to this new machine, it scanned my face, the gate opened, and I kept walking.
There was no line because the process moved so fast.
It felt like stepping a few years into the future, and it was awesome!

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ADVERTORIALS
Which platforms do you use just to upload the advertorials?
I'm trying to upload my own one for my e-commerce test, and gem pages is very buggy for me.
I know the HTML is good because I can open it and see everything properly, but when I deploy it on their platform, it doesn't work.
What are you guys using?
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@Deepvalue69420 @Polymarket "Account based in Thailand".... why do you live "in the middle of nowhere" ?
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@Polymarket Who cares , its a small country in the middle of nowhere, lolz . why does the west care about thailand so much, pls report on indonesia, malaysia, and laos too
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@Deepvalue69420 @Polymarket "small country" brother, have you ever studied Geography?
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@justindunne CCs in Thailand aren't handed out easily - banks prefer you have a stable income and view you as low-risk, which results in low CC penetration. Furthermore Thai debt is different from the debt in more developed nations, which generally have 'better' debt such as mortgages/assets.
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@MarioNawfal I stopped here a lot of times while driving - despite the safety railing going down, many cars/bikes still go through it putting themselves & others at risk.
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@MrBeast @PBDsPodcast Monthly gained views is definitely on an upward trend, not downward @patrickbetdavid

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@PBDsPodcast I keep seeing this “down 50%” number and I’m not sure who did the math. The videos with hundreds of millions of views are years old. Our videos are evergreen, they usually get 5 to 10M views a month for years. Hence why newer videos have less views.
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@PhantomStays @MyLatinLife Not worth the risk. Plus many online applications ask if you ever overstayed a visa. Doubt they do data sharing, but who knows in the future especially in a more digital & centralized world where global security is becoming a bigger concern.
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@MyLatinLife In most of the Mediterranean countries they don’t even enforce it lol
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@EcomKostnchko_ No idea who you are, but your posts keep popping up on my feed but genuinely happy for ya. You're sharing the good & ugly - no ego, just pure emotions (in both winning and losing days lol). Let's go 🚀
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In S.E Asia we operate up to a 18 day payout timeframe which sucks. One of the best things we've done is negotiate NET-60 terms with our manufacturing partners.
It creates a win-win situation for both parties and they can also insure the shipment to de-risk from their side for a small fee. But, trust needs to be established first.
Plus as a backup, get credit terms with Meta and other partners. This allows you to scale while maintaining a proper cashflow.
During Q4 when mega-scaling, ask for a temporary increase in NET terms which then goes back to normal in Q1.
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The most dangerous moment in scaling a brand is when ads work TOO well and your cash flow can't keep up with your growth.
At $1.5M/month I'm spending roughly $400-600k/month on Meta.
That money leaves my account immediately. But the revenue from those sales doesn't fully settle for 5+ days depending on the processor.
So at any given time there's a $200-400k gap between what I've spent and what I've collected. That gap is where brands die.
Because during that window, your supplier also wants payment.
They're not going to wait for your processor to release funds. They want 50% upfront on your next production run and your next production run needs to be twice as large as the last one because you're scaling.
So now you need $150k for inventory, you've got $400k in ad spend that hasn't come back yet, you've got payroll due, 3PL invoices stacking, and your bank account looks like you're going broke even though the business is technically printing money.
The TIMING of cash moving through the system creates these gaps that can suffocate you if you're not planning for them 60-90 days out.
Nobody scaling ecom thinks about this is or mentions it because it’s one of those things that is too annoying to talk about.
By the time you need to think about it, it's usually already a crisis.
Build a cash flow model before you need one. Know exactly when money leaves and when it arrives. Have credit lines or reserves that can bridge the gap.
This is the unsexy operational shit that determines whether a $1M/month brand survives its own growth
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Shopify will kill your brand
They are actively sacrificing big stores to protect their subscription revenue.
Here is exactly how it works…
Shopify is expanding very aggressively which may seem like a good thing on the surface but underneath it is a major flaw.
They are pleasing their growth partners but their financial partners are pissed.
Why?
Tens of thousands of first time store owners join
They have no logistics, no quality checks, aggressive claims + 0 social proof.
A person makes a purchase on their store (expecting a real brand and good quality)…
They receive a shit product in a plastic bag,
call the bank and open a chargeback
Now the store has a 100% dispute rate.
Obviously they wont shut them down cause they are making money from all the subscriptions
Stripe is still not happy.
What do they do?
They shut down massive stores with clean CB% to make their spreadsheets look better.
If they shut down one store doing 10k orders a days that has a 0.5% CB rate, they get rid of 1.5k disputes p/mo from their spreadsheets
Financial partner is happier now and they can keep onboarding more new people
From which they will make way more money on subscriptions than the one store brought in fees.
Hopefully this opens your eyes to why you need private processors
Anyways have a good day
And if you are doing above 500k per month in rev in the US and want to switch to private processors send me a dm.
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@nory19066592 @joodoz If they did that, airlines would lose money and would not exist = nobody gets to fly. Airlines actually make most of their money from business class. They run on razor-thin margins.
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@joodoz انا مايقهرني الا الممر الضيق والكراسي الضيقه في المنطقه السياحيه بالنهايه كلنا دافعين يعني هم ممرات واسعه وكراسي واسعه وحنا ضيقه لاننا دفعنا اقل ؟ ما اطلب الرفاهيه والمقعد الي يتحول لسرير والوجبات الفخمه المطلوب
فقط مكان يصلح للاستخدام الآدمي مو تحس نفسك في قبر
العربية

@damccormick13 @jamiequint @trycreate_co The big “subscribe & save” should be self-explanatory. Plus so many indicators that this is a subscription.
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Hi Jamie, thanks for the comment. Couple of thoughts:
1/ On landing pages that only offer subscriptions, the buy box makes that (in my opinion) very clear. See below.
2/ At checkout, you are required to actively check a box aknowledging you have a subscription in your cart. (See below)
3/ Also at checkout, it clearly states multiple times it's a subscription. It also notes your getting a subscription discount and free shipping. (See below)
4/ You received an upcoming order notification 2 days prior to your subscription recurring email. The subject line of that email is: "Keep your momentum—your next Create order is coming up." Our records indicate you did not open the email but that it was sent.
5/ You are able to self-serve manage your subscription at any time on our website or via our customer service team.
I understand the frustration generally speaking here, but would like to better understanding how we could've better communicated this to you during and after the purchasing process.
Thanks!



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Wanted to like @trycreate_co. Tried the product and liked it. Reordered once on my own.
Then got hit with an auto-shipment from some click-through-default-subscription-dark-pattern bullshit and now fuck them forever.
Never ordering from them again and neither should you.
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@JasonJh1319 Had a similar case. A person filed for a trademark for our brand name before we did (yeah, noob mistake) and he genuinely believed he was now the owner of the brand.
Took him to the court, he settled and paid us $$.
Some people are completely illogical.
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Absolutely disgusted with @Emirates. Bought a Business Class ticket on Expedia thinking I was flying a top class airline. At check-in they refused lounge access and treated me like dirt with the rudest staff imaginable. Flying through danger zones already had me worried , i now know why. Emirates is the airline from hell.
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