Manoj Abraham
837 posts


Most people assume their work speaks for itself. It doesn't. Personal branding isn't just about what you do. It’s about what you say about yourself while you do what you do. Stop leaving your reputation to chance!
Join my Personal Branding Masterclass with CNBC TV18.
🗓️ Sat, July 11th
👉 Register: tinyurl.com/cnbcmc2026
#personalbranding
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Manoj Abraham retweetledi
Manoj Abraham retweetledi

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.
The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.
Access to all other Claude models is not affected.
We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.
Read our full statement: anthropic.com/news/fable-myt…
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Manoj Abraham retweetledi

Here's a look at every FIFA World Cup winner since 1982 through Sportstar's iconic magazine covers 🏆⚽
Which team do you think will feature on the cover this year? 🤔
#FifaWorldCup #Football


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Manoj Abraham retweetledi

Said this before. India is the ultimate final destination. Any day could be your last for no fault of your own.
NDTV@ndtv
Delhi hotel horror: 17 foreign nationals among 21 dead; victims from Liberia, Nigeria, Mozambique & Bangladesh NDTV's @tejshreethought shares more details with @SehgalRahesha on #Prime5.
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Manoj Abraham retweetledi
Manoj Abraham retweetledi

92 years. Countless stories. Generations of readers.
Ruskin Bond (@RealRuskinBond ) joins Prannoy Roy (@PrannoyRoy7749 ) for a warm and intimate conversation on writing, solitude, memory, friendship, and the life behind the stories we grew up with.
Wise, funny, gentle, and deeply human.
Watch now on DeKoder.
#RuskinBond #PrannoyRoy #DeKoder
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Manoj Abraham retweetledi

September 2016. We were close to shutting down.
100 farmers. 2,500 litres of milk. And we still couldn’t solve basic feeding problems. Everything was breaking. This wasn’t a market problem. It was a science problem at the core of farming.
We decided to invest in agricultural R&D. ₹70 lakhs was required over the next three years. We didn’t have the money.
We asked Anil Kumar, founder and CEO of @samunnati for debt—on a loss-making balance sheet. He said yes. That decision changed everything for Akshayakalpa.
We moved from 3.1 kg → 11.1 kg herd average today.
19,000 animals | 2,800 farms | ₹30+ crores/year in R&D.
Same land. Same people. Same system. Different outcomes. We underestimate research. Especially in agriculture. And that might be our biggest mistake.

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Manoj Abraham retweetledi

If I say, 'Liril Soap' and 'Laaa la la la la', many people may start humming the classic Liril soap ad jingle. But the shocker is that the jingle was not original, but "inspired"! The bigger shocker was that the original jingle was also made for a lime-based soap just like HUL's Liril - Henkel's Fa!
Henkel's Fa ad campaign in 1968-69 by the Düsseldorf-based agency Hubert Troost Werbeagentur (usually called Troost) featured the 'Laaa la la la la' song. It was composed by the German composer Klaus Doldinger. The jingle became so popular that a vinyl single of the track (Listen: tinyurl.com/klauswildfresh) was released in 1969 under the pseudonym Paul Nero Sounds (one of Doldinger’s aliases for his more commercial/pop-oriented output at the time), explicitly tied to the Fa commercial: "Paul Nero Sounds (Klaus Doldinger) - Wild Freshness (FA Commercial)". It appeared on compilations like Pop-Shopping: Juicy Music From German Commercials 1960-1975.
Liril's (the soap itself inspired by Fa) first ad was released in 1974, in cinema theaters. It featured Air India stewardess Karen Lunel, and was made by the agency Lintas, and directed by Kailash Surendranath. The jingle was credited to Vanraj Bhatia (even though he simply added some Indian elements like Sitar, as an interlude, the actual melody was a direct lift from the Fa ad jingle by Klaus) and was sung by Preeti Desai.
That two lime-based soaps, across 2 countries, have almost similar visual devices (shots of the soap interspersed with bikini-clad woman bathing) and identical music, is no coincidence, and is probably part of the larger ethos of that time in India when Hindi film music too heavily "borrowed" from foreign sources without any credit. I should know, because I created an entire website listing original songs against many, many Indian film songs: tinyurl.com/itwofswebsite (many of the song links may be broken but you can always Google the titles and find new uploads on YouTube).
The Fa ad plays first, followed by the Liril ad.
#advertising #marketing
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@beastoftraal You may follow instagram.com/kaniskac?igsh=…
who, an 'adman' like you posts daily eggs delicacies.
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For my morning breakfast's double-egg omelette, that I enjoy making as much as eating, I keep trying various additives that can differentiate it and make it more interesting. The standard fixtures are, besides eggs, of course, salt, diced onion, tomato and capsicum. Diced fresh jalapenos add a nice kick too. Then, pepper powder, or Kashmiri mirch powder, or smoked paprika power, jaljeera powder (yes!), chat masala, etc. But the one thing that truly makes the omelette stand out is a few drops of Tabasco sauce just before I fold the omelette! Stupendous flavor burst!
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Manoj Abraham retweetledi
Manoj Abraham retweetledi

I’m often asked by potential investors: “How will Immersive Trails take on industry giants like @makemytrip, @ixigo, #Oyo or @Airbnb?”
My answer is always the same: We won't.
In the vast world of travel, we aren't looking to occupy the same space. They specialize in scale, logistics, and mass-market reach. We specialize in something entirely different: Deeply curated, hyperlocal immersion. We don't see a battlefield; we see a Blue Ocean of strategic opportunity.
Our Moat is Human, Not Just Digital
While the giants focus on the "where" and "how much," @immersivetrails focuses on the "who" and the "why."
Hyperlocal Expertise: We find and onboard local community experts who live and breathe their heritage.
Deep Curation: Our experiences aren't just tours; they are narratives built on community connections that can't be replicated by an algorithm.
Community Impact: We bridge the gap between global travelers and local experts in a way that benefits the grassroots ecosystem.
The Power of Strategic Collaboration
Instead of competing, we are looking to collaborate. We believe we can add immense value to the Indian travel ecosystem by partnering with established OTAs.
We bring the depth: High-quality, authentic experiences that modern travelers are craving.
They bring the breadth: The visibility and accessibility to put these local stories on the global map.
When we work together, it’s a win-win-win: for the giants, for us, and most importantly, for the local communities and expert partners we represent.
Are you an #OTA looking to deepen your experiential offerings? Do you want to offer your users something more than just a booking, but a memory they can’t find anywhere else?
Our eyes and ears are open. Let’s talk about how we can generate value together.
Reach out to us at: partnerships@immersivetrails.com.
#TravelTech #StrategicPartnerships #ImmersiveTravel #BlueOceanStrategy #Hyperlocal #SustainableTourism #StartupGrowth #IndiaTravel
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Manoj Abraham retweetledi

My introduction to a remarkable book of photographic explorations of #Hampi by Saibal Das.
open.substack.com/pub/sugataraju…

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