Mark Barrera

@JHTScherck @tryprofound I'll be there

Anyone I know going to the @tryprofound event in SF this April? Will need to make a call this week if I can go + book a hotel, and would love to see some friendly faces there and get some dinner plans on the books.

@iPullRank @Biograph What's the value you got from it? Anything big you learned or that they discovered about your health? How do you plan to use the data from all the analysis?

Just did @Biograph. AmA.

I've been having this convo with a lot of people lately. Some get it right away after using Claude for their first time. Others are still clueless about where we are and what things are to come.

@JHTScherck @ahrefs @thinking_slow Yep - Ahrefs/Semrush data vs reality feel VERY off. I blame their outdated methods for CTR estimates, but also search volume data has it's flaws. Both of which lead to bad traffic estimates.

Dear @ahrefs content team (cc @thinking_slow) one of the most valuable things you could do for the industry right now is compare the traffic delta for pages getting 10,000+ visits a month via organic search in site explorer vs what their web analytics report.

The final Google update for 2025 has started rolling out today.

What is "good" LLM visibility? This chart assumes the methodology for prompt measurement is looking at BOFU, non-branded terms that represent the core products the company creates and nothing else. I.E. - "what is the best content marketing software"

ChatGPT isn’t just streaming text, it's now streaming 𝐞𝐧𝐭𝐢𝐭𝐢𝐞𝐬. I have found traces of: 🔹 NER (people, orgs, events) 🔹 Moderation signals 🔹 A full product graph (title, price, rating, merchant…) It’s how AI “sees” your entities & catalog. 👉 wordlift.io/blog/en/openai…

Why Peer Review Sites Are Losing Clicks but Gaining Power in the AI Era linkedin.com/pulse/why-peer… Peer review sites have lost 70–80% of their organic traffic. But in the GenAI era, they matter more than ever. Reviews are no longer just proof, they fuel GEO strategies.

Kicked off my Lunch with Legends (a chance to sit down with leaders I admire and share what I’m learning along the way) with @peeplaja. We hit on consultancies, acquisitions, AI, events, and LinkedIn’s organic decline. Check out what he’s built at wynter.com

@brodieseo @MalteLandwehr But not just for tracking rankings, but to feed those rankings to ChatGPT and the like who have been known to buy and use this data. searchengineland.com/openai-chatgpt…

Some interesting points from @mark_barrera and @MalteLandwehr shared on my LI post. Is this actually a direct result of rank tracking tools being down? The difference in impressions could potentially be just the rank trackers hitting the site

Heads-up: if you've checked your Google Search Console data today and you're noticing some unusual trends, you're not alone. In particular, I'm seeing a noticeable decline in desktop impressions, resulting in a sharp increase in average position. This is across many accounts that I have access to and seems to have started around September 10th when the change first begun. After a quick inspection, the change doesn't appear to make a great deal of sense at the query level. Which either points to a data discrepancy or a change in how impressions are being recorded (considering clicks appear normal). And it isn't just GSC that is being unusual, with it looking like rank tracking tools are having some difficulty with Google dropping &num=100: seroundtable.com/google-search-… and some tools not recording a ranking at all in some instances. Either way, if you've just checked GSC and are noticing a significant drop to overall impressions in the past couple of days of data, you're not alone - we'll likely know more on this soon so stay tuned.

SEOs: be ready for Monday morning! GSC impressions will look broken. Avg position will spike. Rank trackers may miss data. This is not user behavior. It’s Google shutting down num=100 and cutting off machine-driven impressions from scrapers and AI tools. linkedin.com/posts/markbarr…

Everyone loves the headline: “Scaling to $10M ARR with 3 FTEs and AI” But look closer: Agencies running outbound & ads Contractors on SEO & ops Vendors filling the rest That’s not 3 people. That’s spin - and it erodes trust in the brand.

Great ideas rarely glide through unchallenged. They disrupt. They make people uncomfortable. And that resistance is the signal you’re onto something worth pursuing.

Claude can now create and edit real files: Word, Excel, PowerPoint, and PDFs. No more copy-paste. You ask, it delivers a ready-to-use file in one step. ChatGPT can generate files too, but Claude makes it faster, smoother, and more polished — especially for document-heavy work.

🔥 Inbound is dead. Long live the Loop? At #INBOUND25 HubSpot unveiled The Loop — Express, Tailor, Amplify, Evolve. But these frameworks aren’t magic. They’re mirrors of how buyer behavior has already shifted. Here’s what it means for marketers 👇 linkedin.com/pulse/from-inb…

Content in 2025 is about more than words. Strategy and experience design shape how content works for people. Teams that connect these roles make content clearer and more useful. Here's a simple look at what's changing: buff.ly/RVWKbAz

@nick_eubanks @lilyraynyc and I don't think the goal is to rank second. It's to rank as best as possible in AI but also in regular organic where position 1 is now in position 2. And do so knowing that wins in either won't yield as much traffic as it used to.

@nick_eubanks @lilyraynyc Would love to see others start to dig into their GSC CTR curves and isolate where AIOs show and learn what others are seeing.

Just saw a post where a recent research study shows that: If a link is shown in an AI Overview (position 1), 𝗶𝘁 𝗴𝗲𝘁𝘀 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝗵𝗮𝗹𝗳 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗧𝗥 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗿𝗲𝗴𝘂𝗹𝗮𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗿𝗲𝘀𝘂𝗹𝘁 𝘁𝗵𝗮𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝘀. And position 1 last year saw up to 4x higher CTR when AIO wasn't present. If this is the case, this could mean it would actually be a better SEO strategy to rank #2 instead of #1. C/o @NewfoldDigital

@YoungbloodJoe @rustybrick I don't think he said "we won't put links" but did say it would look a lot different. He then came back around to be clear that links would be there. See this and the first link in this article - searchengineland.com/google-ceo-lin…

Can anyone (maybe @rustybrick) help me out here. I know Sundar and/or someone at Google originally said they wouldn't put links to sources in AI content before changing directions, but I cannot find this in an article anywhere. Am I crazy?