Mark Webster

@timsoulo Steve Toth (@seo_notebook)

I'm recording an "AEO 101" episode for the Ahrefs Podcast in the next few weeks. But here's the thing... AEO/GEO is so new that I don't think anyone has it fully figured out yet (myself included). So rather than pretend I have all the answers, I want to find a guest I can compare notes with and figure things out together on air. Who do you trust on AEO/GEO topics? Please drop names in the comments. I'll pick someone I haven't had on Ahrefs Pod yet and invite them to collaborate on this episode.

@Peter_Quadrel AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@selftapestudiob Thanks, why do you say that?

@markwebster1 You are an outstanding interviewer 👍

@SearchH1storian @GaelBreton @authorityhacker We're aware of it. Going to fix it in a futute site rebuild as we're moving away from Wordpress entirely soon.

Hey @GaelBreton and @markwebster1 how do I can report a bug on @authorityhacker site? (can't DM you guys lol)

AI video actors are getting scarily good now. We're really not far off it being completely indistinguishable from real video.

@mattdiggityseo Traffic, # of employees, office size. Heck, even conversions/revenue is a vanity metric for some businesses. Profit after tax is where it's at.

Traffic is a vanity metric for digital marketing beginners. The veteran that focuses on conversions can beat a 300k traffic per month website with a 30k one. Likewise, a 30k Youtube channel with a proper offer and funnel can smoke a 300k one.

Interest in 'link building' has shot up to an all-time high, according to @GoogleTrends

Full podcast episode here: youtube.com/watch?v=ZXu5qa…

🔗 Revealing how we built 1,664 High-Quality Backlinks. Forbes, Business Insider, Yahoo... all linking to us passively. Learn how we did it👇

@Avum Yeah @LarsLofgren is a superstar for digging this up, he was even kind enough to contribute some extra thoughts to the video. We do quote him extensively in the full video.

@markwebster1 You should give the dude who did the big write up about it credit. THAT'S the only reason it's happening now. Can't remember his name. Somebody will come along and know it.

🚨 Google Slams Forbes with Manual Penalty! Millions of visitors lost 📉 Affiliate content scandal exposed. 70+ employees quit. The full story is wild. 👇

Check the full video here: ahkr.to/forbes-slapped…

@TommyGriffith @GaelBreton Thanks @TommyGriffith . We released a video with some initial thoughts too: youtube.com/watch?v=r5aDqa…

Google is pushing out their August 2024 update: developers.google.com/search/blog/20… I recommend giving @markwebster1 and @GaelBreton a follow for interesting commentary on the rollout.

@GuitarChalk @glenngab @lilyraynyc @GaelBreton Nice one! Do you have any idea yet how much of a recovery this is? 50%? 100%?

FYI @glenngab @lilyraynyc @GaelBreton we've had a massive uptick this morning. Keywords coming "back from the dead" jumped to positions 1-3. Just manually checking and seeing really high real-time numbers in GA4.

4/ We may finally see HCU recoveries - they say that this update will "better capture improvements that sites have made." And they updated their (limited) guidance on what to do if you get hit by and update.

The Google August 2024 Core Update is here. developers.google.com/search/blog/20… There is some very promising language in the text of the update for small publishers. Here are my takeaways from what was said:

3/ Google is again emphasizing that it wants sites to create content for humans, not to just do well on search. If you are doing "scaled content" this might not be a good update for you.

2/ Google acknowledges that the feedback from publishers has gotten through. They met with the owner of HouseFresh recently.

1/ It sounds very much like we will see more weight given to small publishers on the SERPs. Google said: "we aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content"

My technical analysis with @BibiBuzzCom on link building outreach. Great learnings in here about what to do and what NOT to do to secure links. Also, Bibi's thumbnails are seriously crazy !?! Thanks for having me on youtube.com/watch?v=2bRdrC…