Lars Lofgren

@DavidGQuaid @indexsy I wouldn't trust a gaggle of Reddit mods in an alien fight either

@LarsLofgren @indexsy It worked for Independence Day ?

So @LarsLofgren and @indexsy say Reddit is underrated for SEO - the problem is Mods. Clearly this sub isn't being moderated!!!

@Scar3crowX from what I've seen, the percentage of folks using a real feedback loop is extremely small. Most aren't. All speed, no OODA

@LarsLofgren the feedback loop is the point though. AI collapses iteration cycles so you can test 10 ideas in the time one used to take. that changes what "picking the best 250" even looks like.

The AI frenzy reminds me of the productivity tool craze of the late aughts. Pomodoro! Sync! GTD! Automate! I got bigger wins from doing 1 major project/day, 250/year. Going to 1000 didn't help, picking the best 250 did. Productivity tools don't change that. Neither do AI tools.

@nickgraynews $19/month is so so so so low. And in general, if people complain about price, it's not about the price. They're just not sold on the value. Go fix that. If I was you, I'd bump to $49/month and force myself to figure out what that required.

I have a pricing tier question for SaaS Currently I have Free and Pro ($19) accounts on Mixily.com A few people are asking for a cheaper plan But I am worried that if I make a cheaper plan then my existing $19 customers will downgrade and most new customers will pick the $9 plan In your opinion, should I change to: Free, Basic ($9), Pro ($19), and Plus ($59) add that new Basic ($9) plan -- and hope that Pro ($19) is the most attractive plan that people will pick or just have Free, Pro ($19), and Plus ($59) options only What is the best practice here?

@JoeManna @gaganghotra_ the standout item to me is all the folder changes. Playing with fire doing something like that on a major site with top-tier rankings

@LarsLofgren @gaganghotra_ These estimates are compounded atop estimates and often exaggerate the situation. These likely weren't driving a ton of value anyway but likely used other remarketing channels for lead gen. Some lost terms could hurt revenue though...

One of the crazier SEO developments not enough people are talking about: Nerdwallet monthly search sessions are down 68% in the last 2 years. - Mar 2024: 25M (might have been the high point) - Mar 2025: 18M - Mar 2026: 8M A nearly 70% drop. Fucking brutal.

@ecnuob not sure which pages dropped, I haven't checked yet

@LarsLofgren Traffic from informational queries is down. Traffic from purchase-intent queries is probably unchanged?

@localgoogleguy Ahrefs has been on the slow slide for adjusting to changes in search volume. If Ahrefs search sessions are down heavily, rankings dropped

@LarsLofgren Informational, top of funnel search is being handled better by AI

@loganix no idea, haven't looked into it at any depth

@LarsLofgren what's behind the drop, lars? any ideas

@New_Era22 yeah, the traffic to revenue correlation has completely broken at this point

@LarsLofgren This is the hidden story of 2026 SEO. Traffic can crater while revenue holds if low-intent volume disappears first. Our opinion: top teams should track revenue per organic session, not sessions alone.

@kixxauth their bread and butter content (credit cards, insurance, banking etc) prints money

@LarsLofgren Oh man. They were crushing it. Curious though, how well all that content converted. Maybe it was crazy.

@MartijnSch common story at the moment: traffic tanking with revenue at all time highs

@LarsLofgren And meanwhile their revenues areup.

@Pechnet @harpreetchatha_ we're not going to agree on this one. There's always a thread of logic for TOFU spam. I've done it myself plenty of times. I've always ended up regretting it later.

@LarsLofgren @harpreetchatha_ paying subscriptiops in different currencies is very related to out product. Also we have millions of customers, not everything is specific SEO play. x.com/Pechnet/status…

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@DylanLaCom that makes sense. There's so much hype in the space and hundreds of competitors too (I get pitched weekly by new tools). So market dynamics are all messed up. Gonna be a bloodbath once the hype dies down.

@LarsLofgren Wow that is bad. Last year I was testing an idea around sentiment/qualitative analysis in LLMs. After the demo there was very often the question, "So then what?". They didn't like it when I said I don't know lol. But it all feels so early and moving too quickly rn

I wish I could short all these GEO/AEO tools

@DylanLaCom the AEO data tracking is mostly worthless imo. Much easier and free ways to get the same thing. And the one's that sell optimization are almost all just SEO content mills fueled by AI that end up tanking websites after a brief spike.

@LarsLofgren Why? What do you know that they don't? Asking out of curiosity.

@willkurt Needs to eat kraft singles, sponsored of course

Quiet afternoon for a mouse

@dkor07 @lkr imo the real opp is super small boutique agencies that never go beyond a team of 1-3. With AI, straightforward path to 700K-1M in annual earnings for the founder.

@LarsLofgren @lkr They don’t replace it but walk into any agency and you’ll see so much waste. The bigger they are the worse the bigger the culprit. Massive opp for nimble agencies that can leverage this tech. But yes, dealing with people is an expensive frustrating business

surprisingly, developing all these ai skills and processes is making me more interested in agencies than ever before I would have never considered started an agency - but now that you can deliver without humans and charge so much more, its sounding appealing