Sebastyan
304 posts

Sebastyan
@matchaseb
Founder of MatchaLand & Auggie on For All Mankind
Katılım Ekim 2024
151 Takip Edilen51 Takipçiler

@AdamKitchen_co @piyush_jn What are you using for this? What subscription app/portal? And Klaviyo?
English

@piyush_jn recently blew my mind on D2C subscriptions with this crazy statistic: they see brands lose between 10-20% of revenue EVERY MONTH due to skips and reschedules.
If you're collecting $100k in monthly subscriptions, that's between $10-20k lost each month!
While everybody focuses on strategies to mitigate cancellations, why is nobody talking about how we can reduce this number?
🧲 SOLUTION
👉 Gamifying the Upcoming Order email and Customer Portal
Brands using tiered rewards as incentives based on order milestones on Loop have seen this number cut by up to half in some cases.
Four Sigmatic uses free gifts at each order milestone and includes these in their upcoming order emails to stop customers from churning.
It's as simple as copying and pasting the banner from your customer portal into your Upcoming Order email to make these changes.
I love it!
___________
Have you experimented with any creative ways to improve the amount of revenue kept in the business with strategies similar to this@Pi
English

@bambino_moon please do popups, our agency is desperately looking to replace Assortion. Their entire brand catalog runs on it, and it's getting exhausting. probably a 10+ brands that would switch immediately.
English

@matchaseb Hey in cart upsells yes and post purchase upsell too. But not popup upsell
English

Les cadeaux à gratter arrivent bientôt sur Moonbundles 🫶
Gaëtan Caillot (Bambino)@bambino_moon
Bon ba on vous balance ça bientôt 🤝
Français

@TheJerzWay “Recovery is capped at whatever is in the LLC bank account that day” is false. A judgment can reach LLC assets, receivables, inventory, IP, payment processor balances, insurance proceeds, and future collections. It is not only the cash balance.
English

If you sell supplements in the US, assume you will get sued.
Not "if your product causes a problem." Sued by trademark trolls. Sued by lawyers fishing for class actions over a comma on the label. Sued by competitors looking to bleed you on legal fees alone.
The supplement category attracts this kind of attention the way honey attracts wasps.
Most founders only learn this after the first letter arrives. By then they're operating under a single LLC, all their brands stacked into one entity for "simplicity," and there is exactly nothing between their bank account and a process server.
Two founders walked into our call this week launching a new supplement brand into the US, sitting on top of an existing e-commerce stack running through the Netherlands, Hong Kong, and the UAE. Their first question wasn't how to minimize tax. It was: how do we build something that doesn't collapse the moment the first lawyer comes calling?
Here's the architecture we built.
Start with one rule: one brand, one LLC.
Most multi-brand operators consolidate everything into a single entity to save filings and admin. That is exactly backwards. A consolidated structure means a lawsuit against any one brand reaches every other brand's revenue, inventory, and bank balance. Separate LLCs cap the blast radius. If a class action targets the supplement brand, it cannot touch the apparel brand or the next brand sitting one entity over.
One brand. One LLC. Always.
Stage one structure: US LLC owned by their existing UAE company.
Customers pay into a US bank account. Chase if they're willing to do the ITIN process and post the deposit minimums for premium accounts and Sapphire Reserve credit. Slash as a fintech alternative with no ITIN required and meaningful cashback on every transaction. Either way, US payment rails for US customers, which kills the friction their old Netherlands → Hong Kong → UAE chain was creating on every sale.
Profits wire from the US LLC up to the UAE company. Zero US tax, because the LLC is a pass-through for foreign owners. The only US obligation is informational filings, Forms 5472 and 1120, no actual return, no actual tax due. The UAE charges 9% corporate tax on the profits when they land. Not zero, but workable for a brand still scaling.
This stage goes live fast. LLC formed in days. Bank account opened in weeks. Brand operational well before the first big ad spend.
Then we plan stage two.
When the brand stabilizes and the UAE's 9% becomes the most expensive line on the cap table, we replace the UAE company with a Panama company at the top of the chain. Same flow, customers pay the US LLC, profits wire offshore, but Panama does not tax foreign-source income. The 9% disappears.
And then the asset protection layer slides in: a Panama Foundation that owns the Panama company. The foundation is the wrapper that makes the entire structure legally inaccessible. A US plaintiff trying to pierce through to attack assets can win every motion in their domestic court and still hit a wall the moment the chain crosses into Panama. The foundation isn't owned by anyone in a way US courts recognize.
It's a moat, not a tax tool.
Final form, brand by brand:
US LLC for the customer-facing entity.
Panama company holding the LLC.
Panama foundation holding the company.
Each brand sitting in its own self-contained version of the same stack.
A class action filed against the supplement brand stops at that brand's LLC. Even if the plaintiff wins, recovery is capped at whatever is in that one entity's bank account on that day. The other brands keep operating. The founders' personal assets sit behind a foundation registered in a jurisdiction that doesn't honor US judgments.
The whole thing is built like compartments on a ship. One floods, the rest stay afloat.
Most founders build for the upside.
The ones who keep their wealth build for the downside, and let the upside take care of itself.
English

Ce popup va tuer ton shop
Il convertit à 20% en email opt-in
Là où la pop-up classique "10% de réduc inscris-toi" plafonne à 8/12%
Une carte à gratter dorée..
Le mec gratte, gagne un code promo, lâche son mail
Ça tue ton taux d'opt-in habituel
Intéressant si on fait pareil sur moonbundles ?

Français

Shopify has a utility that scans your store AI readiness. Even checks for llms.txt (which will make SEO nerds on youtube angry.) Looks like a Claude Code hackathon project for sure.
commerce-readiness.shopify.io

English

@ShopifyDevs Soeben implementiert als erster Shop in Deutschland 🤘💪
Nice work
Deutsch

Here I am trying to grow my humble Saas at 40% per year (rule of 40 style), meanwhile Anthropic grows its runrate from 19 to 30 billion ARR is 1 month 😂
There are levels to this game!
Anthropic@AnthropicAI
Our run-rate revenue has surpassed $30 billion, up from $9 billion at the end of 2025, as demand for Claude continues to accelerate. This partnership gives us the compute to keep pace. Read more: anthropic.com/news/google-br…
English

@JaneschAndreas What‘s your strategy to win them back? Subscription portals already have built in retention offers.
English

Nobody thought @grunsdaily x @drinkolipop would never collab would they???
WRONG
they just did. Get yours here. These are going to sell out FAST
gruns.co/pages/first-or…
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