Mavleone

@adamtaylorl Meta

I use Claude to build winning Meta ad creative from scratch. I put together my Meta Creative Research Vault (below) Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators. I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour. My prompts replace an entire research team. I compiled ALL my Claude prompts into one vault: ● Customer Review Angle Extraction Prompt ● Reddit ICP Pain Point Mining Prompt ● Hook Writing Prompt (5 variations from one angle) ● Awareness Level Mapping Prompt ● UGC Creator Brief Generator Prompt ● Winning Ad Breakdown Prompt ● Competitor Ad Analysis Prompt ● Post-Purchase Survey Question Generator ● Angle Bank Builder Prompt ● Full Funnel Creative Strategy Prompt Want access? → Comment "Meta" → Follow me and I'll DM you the vault

@Alexander__MF audio

$31k+ months unlocked just by fixing this one thing ai ugc ads with human-level audio same video, same script — completely different feel before: flat tone, weird pauses, zero trust after: natural pacing, subtle emotion, sounds like a real person this tool fixes the part most people ignore because visuals aren’t the bottleneck anymore — audio is once the voice feels real, everything clicks watch time goes up comments feel organic conversions follow rt + comment “audio” and i’ll send the process (follow for dm)

@maxxmalist AI

3D AI animations are blowing up right now if your still working a job and want to get into that first stage of online money or you already have a brand and need people making content like this for you this is one of the easiest plays right now > it goes super viral > it's exceptionally easy to make > it can be completely automated (we built tools for this) > it converts well i’m looking to connect with as many talented creators as possible, we’re getting more client requests than we can currently handle that's why i created a full step-by-step blueprint on how to create videos like that reply "AI" + RT and i'll send you the full breakdown so you can create those too (must be following so i can DM)

@NahFlo2n Metaflow

$35k–$110k/month ad accounts are testing animated AI metaphor ads like this not ugc not influencers not classic product demos just skin problems turned into characters pimples screaming pressure visualized ice calming inflammation it looks weird… but your brain gets it instantly no explanation no voiceover needed the visual does the selling ai generates the scenes, characters, and variations at scale same idea flipped into dozens of angles that’s why these creatives scale so fast rt + comment “metaflow” and i’ll send the framework (follow for dm)

@nicktheriot_ What spy tool is this G

This Dr. Squatch WWE soap ad hit 146.1M views in just 16 days as their #1 performer out of 431 live ads and don’t get me wrong but, THIS IS CHEATING! And I mean that in the best way possible. Let me explain why this ad absolutely crushed it by doing something completely different from every other ad we've broken down so far. First of all, this is NOT a soap ad. This is the biggest mistake people would make looking at this. They think: "Oh, they're selling soap." No. They're selling WWE fandom in physical form. Soap is just the vehicle and there's a massive difference between selling a product and selling identity. And this ad is 100% selling identity instead of utility. Secondly, the hook’s directness. "LIMITED EDITION WWE SOAPS" That line alone does 80% of the work before you even see the image. Because WWE has a MASSIVE global audience with deep emotional attachment and built-in nostalgia spanning decades. So instead of having to convince someone they need better soap, they're activating: "Holy shit, WWE x Dr. Squatch? That's sick." This is called demand capture (which is far more powerful than demand creation). Another thing their “limited edition” in the hook does is… It creates REAL scarcity Because this is a licensed collaboration product that: ⦁ Can't be produced forever (licensing agreements expire) ⦁ Won't restock once it's gone (it's a drop, not a permanent line) ⦁ Is actually scarce (WWE doesn't let everyone make their products) That creates true urgency instead of “manufactured” urgency. People know if they don't buy now, they'll miss it forever and then they'll see someone else with it and regret not getting it. Thirdly, it taps into male nostalgia super hard. Look at the product names: 💪 Stone Cold Stunner 💪 Mysterio Magic These aren't random wrestling references. These are childhood icons for millions of men who grew up watching WWE in the late 90s and 2000s. Stone Cold Steve Austin and Rey Mysterio are WWE legends. So the buyer isn't thinking: "Do I need soap?" They're thinking: "I used to LOVE Stone Cold. I need this." That bypasses logic completely and goes straight to emotional nostalgia purchasing. Fourthly, this is A MASSIVE brand collaboration Dr. Squatch already has an established brand with a loyal customer base in the men's natural soap space. They've built trust over years. WWE has one of the most passionate fan bases on the planet with decades of cultural relevance. When you combine those two audiences, you get nuclear-level crossover appeal that immediately grabs attention from both sides: - Dr. Squatch customers who also like WWE - WWE fans who've never heard of Dr. Squatch but will buy because it's WWE merch You’ve probably heard about adding audiences together but this ad is literally multiplying them. Fifthly, they are playing the game of “Identity > Utility” with this ad. Dr. Squatch has always done this well, and this collaboration is the perfect example. This product says: "I'm a guy who's into this shit." It's: ⦁ Masculine ⦁ Fun ⦁ Slightly edgy ⦁ Collectible ⦁ A conversation piece That's way more emotionally powerful than: "Moisturizing natural soap with essential oils." Nobody buys soap to feel something. But they'll buy WWE-branded soap to express their identity. Sixthly, the copy speaks the audience's language Look at these lines: "Step into the ring with the ultimate tag team" "Brings the smackdown to your shower routine" "Delivers a top-rope 619 and a can of whoop-ass—leaving you fresh, fired up, and ready to raise hell" Anyone reading this knows this is not generic soap copy. In fact, this is insider wrestling language that signals: "This is for YOU if you're part of this culture." It builds connection, feels authentic, and makes non-wrestling fans self-select out while making wrestling fans feel like this was made specifically for them. Seventhly, the creative’s selling the VIBE, not the product ⦁ WWE official branding (licensed, not knockoff) ⦁ Character faces on packaging (Stone Cold and Rey Mysterio) ⦁ Bold contrasting colors (green/purple vs dark arena background) ⦁ Arena lighting vibe (feels like a WWE event) ⦁ Two products positioned as "THE ULTIMATE TAG TEAM" It looks like wrestling merch, not soap. That increases perceived value instantly because collectible merch commands higher prices than functional products. Plus, they're not talking about ingredients or how well it cleans. They're selling the wrestling fantasy where you can "bring the smackdown to your shower routine." In other words, Dr. Squatch is selling a wrestling persona you can wear in the shower where most brands try to sell features saying "Natural ingredients, smells good, cleans well." That's the difference between product marketing and experience marketing. Eighthly, this is framed like a “drop”, not a product launch They positioned this like: ⦁ A limited release ⦁ A collector's item ⦁ A cultural moment Not: "New product available in our catalog." More like: "Don't miss this exclusive WWE collaboration drop before it's gone forever." That's streetwear/sneaker culture psychology applied to soap and it works because the same guys buying limited edition sneakers are the same demographic buying this. Ninthly, it’s highly giftable (this doubles the market). This ad hits two completely different buyer personas: 1. Direct buyers: Wrestling fans buying for themselves 2. Gift buyers: People buying for their husband/brother/friend/dad who loves wrestling People see this and immediately think: "This would be sick for my friend who's obsessed with WWE." That doubles your addressable market because you're not just selling to the end user, you're selling to anyone who knows a wrestling fan. And did you notice what's NOT in this ad? - No massive discount (no 50% OFF) - No crazy bonus stacking (no FREE gifts) - No over-explaining benefits - No social proof or testimonials Why? Because demand already exists. WWE fans want WWE products and Dr. Squatch fans trust the brand. The overlap wants both. So what you should steal from this (if you can)? Look, most brands can't do a WWE collaboration. But here's what you CAN steal: 1. Partner with brands/influencers that have passionate fanbases (borrow their audience) 2. Turn functional products into collectibles (limited editions, special packaging) 3. Sell identity, not utility (who someone becomes, not what the product does) 4. Use insider language (speak directly to the culture you're targeting) 5. Position as "drops" not "product launches" (creates urgency and exclusivity) 6. Make it giftable (doubles your addressable market) 7. Tap into nostalgia (childhood icons = emotional purchasing) If you're in a boring product category, ask yourself: What passionate community could I collaborate with to make my product a statement piece instead of just a functional item? Because this ad didn't win because it was a brilliant piece of advertising. It won because it was something people already wanted before they even saw the ad. That's the power of cultural collaboration done right.

@spect3ral Clay

Claymotion ads are crushing it on Meta right now. Built a free claude skill to make them 👇 If you've been scrolling Meta lately, you've seen them — stop-motion clay characters, tactile textures, weirdly satisfying to watch. CTRs are 2-3x the feed average. Almost nobody is running them. The problem: they look impossible to make unless you have a studio. They're not. You just need the right prompts. So I packaged the prompt system as a Claude Code skill. It's free. Here's what it does: Paste your product URL. Out comes a full claymotion ad plan: 1/ Shot-by-shot storyboard 5-7 shots with the narrative arc. Setup → product reveal → payoff → CTA. 2/ Image prompt per shot Exact prompt you paste into Midjourney, Nano Banana, or any image gen. Camera angle, lighting, clay texture specs, character details — dialed in for consistency across shots. 3/ Video prompt per shot The animation prompt you paste into Kling, Veo, Seedance, or Sora. Motion direction, pacing, transitions — so the shots actually flow. 4/ VO script per shot Voiceover copy written for rhythm. Timed to the shot length. Hook, body, CTA — all on brand. 5/ Music + sfx direction Tone notes for the track. Specific sfx cues per shot (squish, pop, whoosh) You take the outputs. Paste them into your image + video generators. Stitch the shots. Record the VO. A full claymotion ad in under an hour, at the cost of a few API credits. Instead of $3,000 and 3 weeks with an animation studio. Why claymotion works right now: → Pattern break — nothing else in the feed looks like it → Tactile feel — clay reads as "real" even when AI-generated → High dwell time — people watch the whole thing → Cheap to test — 5-10 variations per product is now feasible Comment "Clay" and I'll send you: → The Claude Code skill (free) → A starter prompt pack → 3 example storyboards so you can see the output (must be connected)

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@Jason______A It’s honestly insane how fkn rtrded the people in the replies are

The comments on every viral twitter post I make help me to further understand why I’m so ahead of the general population.

@FinalPSD Good marketing IS grey hat. And White hat marketing 99% of the time is bad marketing. Thats just the nature of the beast.

lets be real the guys who think they wh just dont know the rules of the law p much every guy running ecom is either gh or bh, and depending on their ethics changes what they think they are AI ugc to most think wh but that's actually gh / bh so... same with fake sales etc etc

@JasonKutasi @Jason______A @jchdotme I get ya haha. Emoji stands for “cap”

@mavleone @Jason______A @jchdotme What’s the emoji for “old balls”? The funny part is I was being totally truthful. He said to sell it for 1k 2k or 5k. I just wanted people to pay for it so they value it. It wasn’t a profit center 🤷🏼‍♂️

So I realized Jason is talking about me here lol… I do not look at our daily media dash bc it’s either euphoria or panic. But it was nice to see the P&L the next day! Here’s some more about what went into a ~10k new customers day: - we’ve been selling to this customer for six years now, so we know them very well, and that is reflected at every single messaging point. (the counterpoint is that I’ve been working on another category for over a year now, and it’s still not cracked… understanding the customer just takes time.) - We’ve been working on this offer for like three years now. I wrote the initial VSL, and got the big idea right, but my brilliant CRO chief has been working on it literally every week. This is far from the first time we’ve hit high scores on this one. Fact is, a good offer (product/market fit, great big idea) is gonna be good for a long time, but you can’t CRO a bad offer into good one. - Notably, most the CRO efforts have been focused on Jason‘s traffic because of how much volume he can drive and how well our teams work together. So everything about our funnel, pricing, post purchase sequence, even something as unexpected as the close of the VSL… It’s all been optimized for Jason’s campaigns and pixel. Others have tried this offer and not had nearly the same success. - our products are actually great, our customer support is A+, and our fulfillment, processing and anti-fraud our battle-hardened. Days like this have ruined us in the past because of operational weakness. - Our back end is extremely robust. We have dedicated email/SMS teams, a dozen additional offers, and even phone sales team, full salesforce implementation, etc. We are competing in ad auctions with guys who will flat out lie, deep fake, and do other stuff that I won’t do for both legal and ethical reasons, so several years ago, we made the decision to invest heavily in profit drivers that are hard to build and difficult to copy. That all said, here’s where the “luck” happens (aka opportunity meeting preparedness) … What Jason is describing is what I call a “traffic honeyhole”. It’s when an offer, a buyer, a network and a specific type of ad all come together to make high scale magic. It can last for anywhere from 3 to 9 months, and most of the direct response game is spent at breakeven or loss, trying to find it. If you’re lucky and good, you get one of these a year. Really good or really lucky, you get two. The honeyhole can dry up as quick as you find it. Years ago, I was consistently spending 25k/day on YouTube with @bratinceptly and @cronag805 . It was a full 45+ minute VSL, instream as an ad. Every month, we’d shoot 8 new leads, and inevitably one of them would hit. Then we just cycled two winning offers behind them every few months. It was such a beautiful thing… then YouTube slapped like a 200% cpm penalty on any ads over 2 minutes, and our campaign died within a week! Much as I love those guys, we never made anything work together after that. Sometimes thats how it goes, but just like Rick and Ilsa will always have Paris, I’ll always have YouTube 2019 with Brat and Ian :) Here’s something else: I am not a great media buyer, and I’ve worked with many over the years - both individuals, and agencies. I feel extremely lucky to work with Jason (and to know him - everything you said back at you 100x homie). Our teams work incredibly well together, and he’s very good at running traffic for the offers we write. I’ve worked with a lot of other agencies and affiliates who have done major, major scale with others like me, and just haven’t been able to make it work. The mismatch could be anything from the teams not working well together, to them not really knowing our customer, to a simple timing mismatch - they’re focused on other stuff, and so are we, and the campaign just doesn’t get the attention it needs for scale. A huge part of this game is truly finding the right partnership between buyer and offer owner. But one thing about Jason and his team: they are obsessive. We’ve been through good times and bad with them, and whenever it’s bad, I still have confidence. I remember this talk I had with my team back in early Jan when everyone was down bad - “guys, if someone is going to figure this out, it’s Kutasi”. And hey, he did! I love these high scores too and they’re fun to celebrate, but to paraphrase Naval, we see ourselves playing long term games with long term people. And I think that mindset, as much as anything else, is what contributes to the big days.

@JasonKutasi @Jason______A @jchdotme It means cap, Jason. As in, you’re not being truthful. If you need anymore Gen Z translations, I’ll trade my services for the opportunity to learn under your wing 😂

@Jason______A @jchdotme Wait… I’m too old. What does a blue hat emoji even mean 🤦🏻‍♂️

@deserteaglemj @hookrate_ @frankyecom

@mavleone @hookrate_ who is franky

let's see your hook rate

@hookrate_ Spill sauce wen??😁

@mavleone ty man. nah, using my own framework

@TylerDay38 Appreciate the gems you’ve dropped on podcasts G If you’re a advising a DR freelancer who has worked in info & ecom for a couple of years And they wanna pivot to use the skills they’ve acquired and make more money Would you suggest pay per call or lead gen in 2026?

@dasilvashadow DM

Snipe affiliate ad campaigns the moment they go live ✔️ Discover “on the rise” offers + the ad campaigns / pages / creatives and more ✔️ Find offers / landers & pages that’ve been running for months (if not longer) ✔️ It takes only 1 single “snipe” to be raking in 7 figures before anyone else... Want to get your hands on it? Comment “DM” & I’ll tell you how… (must like & follow)

You’ll definitely succeed if you stay delusional long enough. 90% of men give up on their delusions when reality hits, and they end up becoming the very men they once despised. Only childlike men can become great.

@georgeclem LMFAO

Just had a sales call with a guy so stupid I killed the campaign he came from in meta.

@calebcanales_ Dawg, your audience is marketers not NPCs.. we all know its a sweep to eventually sell an offer just own it

Yea Info but instead the course is free