Mikulas Prokop

During the weekend, @denniksme once again had the most-read election coverage on the Slovak internet! 🔥 More than 77% of all visits to election content came from organic search. Compared to the previous elections, organic traffic increased by 374%. 📈 #NewsSEO #PublisherSEO

Chat GPT surpassed Bing's traffic in August. It's also the biggest AI Chatbot by traffic - by a long shot. Forecast: growing.

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@JShehata shared his live news events SEO plan at #NESS24. #NewsSEO #PublisherSEO

@Edward_Hyatt talks about the value of Google Discover traffic for publishers, especially those with subscription-based models. #NESS24 #NewsSEO #PublisherSEO

@lilyraynyc I noticed that this often happens on websites where the main page is redirected (domain or subdomain). It's as if Google has trouble crawling the favicon from the page to which the redirect leads.

No one is safe from the globe favicon.

Serious question for you @searchliaison: For 6+ years, and throughout the QRG, Google has shared that YMYL queries - presumably like "weight loss" - require the highest levels of E-E-A-T. For 6+ years, we've seen sites like the CDC and Harvard ranking prominently for these queries, plus Google's own "symptom search" knowledge panel, which was also supposedly curated using information from the Mayo Clinic and Harvard. Why, then, is it ok for Google to add a "Discussions and Forums" carousel above all of these E-E-A-T-driven medical results when we are seeing very clearly how Reddit is being overtaken by affiliate spam and scammers? This is not the only such YMYL query where Discussions and Forums ranks so prominently. Isn't this a big dangerous for Google?

More at: novinky.sme.sk/c/23304856/sme…

During the election weekend, @denniksme was the most read news website in Slovakia! Unpaid search engine traffic brought 81% of all visits to the election content. Compared to the previous elections, the organic traffic on election content increased by 295%. #newsseo

What platforms send the most traffic out to the open web? Excellent new research via @randfish • Twitter (2%) drives less traffic than Facebook or YouTube (3-4%) • Reddit remains strong at 3.15% • Google dominates at 64% - investing in SEO remains a smart strategy Link in 🧵

Boom: Core, HCU into core, and Spam -> You wanted a big update? Well, here's a BIG update. REALLY BIG. The March 2024 core update is rolling out, but it's more complex than previous core updates. Google said it will reduce unhelpful content in the SERPs by 40% and will use a variety of innovative signals and approaches to do so. It will take several weeks for the update to roll out, maybe even a month. *Multiple systems* within the core ranking system will be updated and released during the larger broad core update. Google explained there will be more volatility than with regular broad core updates. So yep, buckle up. :)

The 2-month warning for sites hosting low-quality, 3rd-party sponsored content (Parasite SEO) is quite interesting... I think it's a way to warn the big guys (major newspaper websites using this method) to clean up their act before Google brings down the hammer.

Over 150 site owners have reached out to me about massive declines in traffic to Google Discover, Top Stories, Google News & the News tab. I provided some aggregated & anonymized insights and an overview of the situation in this article. (1/2) amsive.com/insights/seo/t…

Wow! We did it again. With the @Kickresume team, we have just won the 2023 Global Content Awards! My dear colleagues, thank you for the great collaboration! You are the best! #SEO #GlobalContentAwards

Many people have asked for an updated, tactical list of things to consider to improve traffic from Google Discover, so with this new article on @Moz, I aimed to do just that. Hope you enjoy! moz.com/blog/drive-tra…

Hooray! We made it to the Search Engine Land Awards finals in the "Best Overall SEO Initiative" category with @Kickresume! Thanks to all our Kickresume colleagues – it's a pleasure to work with creative and inspiring people like you. #searchenginelandawards #SEO @sengineland

Discover could get even more important for publishers. A *confirmed* test on DESKTOP -> Google tests adding a Discover Feed to its valuable desktop homepage theverge.com/2023/10/13/239…

Google Search officially stops indented results searchengineland.com/google-search-…

#NESS23 Old but gold: "Never use UTM parameters for internal links." - @jes_scholz. We need to emphasize this more often.

@LinkiCZ @lilyraynyc Even if I wanted to, the editors at SME wouldn't allow it. However, there's always room to make the headline more interesting than the SEO-optimized title tag. If the topic has potential GD, ofc.

@mikulasprokop @lilyraynyc "Engaging" usually means to hide the main subject of the message, elderly people cal it clickbait. 😉

H1s typically appear in Google Discover (so make them more engaging), while title tags should be more keyword-optimized for traditional search results. @lilyraynyc on #NESS23 /// #NewsSEO #PublisherSEO #SEO