Mitchell Cohen 🌱

This is Mike. An independent rapper making $100k a month from his online community alone. He doesn't even have a manager. Yet @justmike just dropped a top 3 album in the country and makes $1M+ ARR (annual recurring rev). Here's how he's changing the business of music. 🔥

@Jacobsklug @openclaw @Lovable OS

I'm giving away my entire @openclaw architecture. Behind my $250k/month agency. After weeks of building, I've dialled in the exact system that runs my business 24/7. What's included: • Memory folder structure (how to organize agent context) • Cron job templates (daily briefs, meeting syncs, content automation) • How to build a custom dashboard in @lovable • API reference doc (so your agent never forgets its tools) • Voice training method (85 posts to teach it your style) • Supabase schema for dashboard connection Comment "OS" and follow. I'll DM it to you. P.S. This will probably blow up so give me some time to reply.

Looking for venue in Austin to host small event with ~40 SaaS founders ($10M+ ARR) in February. Any suggestions on great spots here in town? My dms are open!

Big year!

@mattragland i have someone great for this, happy to intro. Will dm you.

Maybe everyone is doing this already, But I just reviewed my credit card and wow, these small saas / ai subscriptions ADD up. I literally just canceled $350 in monthly subscription costs. Worth the 10 minutes to: 1️⃣ Review last 30 days credit card charges (monarch money is also helpful for this) 2️⃣ Search gmail to figure out what some of these are (or just search the exact dollar amount) 3️⃣ When in doubt just cancel everything (can also add back later) That's the best BF/CM bargain you'll find. 💸

Just found THE LinkedIn playbook 🚀 You can literally just copy and paste: ---- “The new [AI model] just killed [traditional thing that's still alive]. This update replaces a $5,000/mo [role] in 6 minutes. It's INSANE. Most [ICP] struggle with [pain]… but I built a Mega-Agentic-Superhuman-CEO-AI that automatically: - writes 20 posts - sends 100 DMs - builds a landing page - scrapes all of linkedin - starts a whole new business - heals your childhood wounds - optimizes your circadian rhythm All on AUTOPILOT. Comment “slop” and I’ll send you the thing that took me 4000 hours and is worth $19,997 even though it's just a google doc. P.S. Once you comment, I'll grab your email via DM and will send you offers to buy my courses forever, even if you unsubscribe."

Wild that “I Wish” came out 30 years ago… and Skee-Lo never wanted to be a rapper. He wanted to be a comedian. So while every ’90s rapper was flexing cars, money, and status… he did the OPPOSITE: - He joked about being short - He joked about not fitting in - He joked about not having a car Which turned "I Wish" into a global hit. Viral before "viral" existed. Crazy part is that he also recorded it in a cheap LA studio and laid the whole song in a ONE session. Short list of things you don't need: The perfect plan To pretend you're something you're not To play the same game as everyone else Sometimes the biggest breakthroughs come from the idea you almost don’t take seriously. Ship the thing only you can make. Even if (*especially* if) it's the opposite of what everyone else is doing. You never know which experiment will pop. (And shout out to Leoshi.)

@patrick_oshag @AriEmanuel what a fantastic intro. Can't wait to watch!

My conversation with @AriEmanuel centers on the multibillion-dollar "anti-AI bet" he’s making on live events, sports, and IP. As AI makes digital content cheaper and everyday work more automated, he believes the economic value will concentrate in live and physical experiences. It’s the thesis behind a portfolio that includes the marquee assets in live entertainment -- the UFC, WWE, and his new company MARI, which owns Frieze and the Miami and Madrid Opens. We talk about why he’s betting so heavily on that future, how AI will change content and IP, and the simple principles that have guided his success. Ari is relentlessly aggressive in pursuit of what he wants, and that intensity comes through in this conversation. Enjoy! Timestamps: 0:00 Intro 1:53 Spotting the Potential of the UFC 8:01 Dyslexia and Relentless Drive 9:00 Jeff Bezos' Advice 12:45 Power Dynamics in Content Distribution 20:14 Live Events as the "Anti-AI" Bet 25:08 Monetizing Premium Experiences 41:16 Using the Phone as a Weapon 46:35 Betting on Elon 52:41 The Art of Dealmaking 1:15:08 The Kindest Thing

@helloitsolly @SenjaHQ Heck yeah, congrats Olly! 🥳

It's official ✨ @SenjaHQ just hit $1,000,000 ARR 3 years 9 months 3,000 paying customers 100% bootstrapped and #buildinpublic 2-person team

This tiny habit creates more "luck" than any skill I've learned. “Most people don’t get experiences like that because they never ask.” Steve Jobs said that after reflecting on his life. When he was 12, he cold-called Bill Hewlett (the "H" in HP) asking for spare parts to build a frequency counter. Hewlett laughed, gave him the parts, AND offered him summer job. Wild. But still 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗮𝘀𝗸. And they underestimate how often it works. It's like fishing. The more lines you cast, the more bites you get.* So what's this look like in real life? It's not pitching investors or trying to "network harder." Often the highest-roi ask is way smaller: 𝗔𝘀𝗸 𝗮 𝘀𝗺𝗮𝗿𝘁 𝗳𝗿𝗶𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. That's it. Some of my BIGGEST insights came from 𝗙𝗙𝗙: Feedback from Friends. Here are 2 texts I literally sent last week (screenshot). Both took ~20 seconds. Both turned into energizing conversations and new ideas I wouldn’t have had otherwise. PLUS we got to connect and catch up. Here’s what I wish I understood sooner: Your friends WANT to help, you just have to invite them in. Just ask. *𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘐 𝘥𝘰𝘯'𝘵 𝘧𝘪𝘴𝘩, 𝘣𝘶𝘵 𝘵𝘩𝘪𝘴 𝘩𝘢𝘴 𝘵𝘰 𝘣𝘦 𝘵𝘳𝘶𝘦.

Finally got @mitchellcohen from the X Handle Marketplace! 🥳 Thanks @XHandles !

@mikefutia reels

This Instagram Reels AI agent is absolutely wild 🤯 It scrapes trending Reels in your niche, analyzes them with AI, and extracts every creative insight you need. All inside n8n + Airtable. Perfect for DTC brands & agencies who need to know what's working on Instagram before they create content. Here's the problem: Manual Instagram research takes forever. You're scrolling for hours, screenshotting videos, manually noting hooks, trying to remember what worked. And by the time you act on it, the trend is dead. This n8n automation solves it: → Enter a keyword (e.g., "skincare", "fitness", "productivity") → AI scrapes trending Instagram Reels automatically → Writes all videos to Airtable with views, likes, comments → Click "Analyze Video" button in Airtable → Gemini watches each video and extracts: Hook, Proof Point, Theme → Click "Analyze Comments" for instant comment insights No manual scrolling. No spreadsheets. No missing trends. What you get in Airtable: → Video URL, creator handle, performance metrics → AI-extracted hooks (what stopped the scroll) → Proof points (what built credibility) → Creative themes (the narrative structure) → Comment insights (what the audience is asking) Built 100% in n8n. Want the complete n8n template + Airtable base? > Comment "REELS" > Like this post And I'll send it over (must be following so I can DM)

Five years ago, my stepdad was diagnosed with kidney cancer. Last month, everything changed. We went from planning a final family trip in the mountains…to planning end-of-life care at home. In hospice terms, we shifted from cure to comfort. So I hopped on a flight back to Indiana to help. From organizing a Notion doc of to-dos, to resetting passwords, to just sitting with family. I’ll be real with you, I want to put some insightful take away here, but I also feel like we're still in the middle of it. Grief doesn’t fit neatly into bullet points. When I first heard the update, I felt emotions rising. My therapist once asked how I was feeling about Dan’s cancer. I said: “Maybe some future grief.” He raised an eyebrow. “Future?” Ha, he’s good. Turns out, grief isn’t something you can schedule. One day last week I grabbed my shades, put on a sad song, and let some out on a walk. A good old walk n’ cry! It felt like a nice release I didn’t know I needed. You can’t think your way into grief. You can only feel your way through it. Dan’s on 15+ prescriptions right now (not including the $100k worth of chemo meds we had to dispose of). But his strongest medicine hasn’t come from a pharmacy. It’s been the love from people showing up. One friend fixed the garbage disposal. Another brought a backup generator for Dan's oxygen. Countless showed up with food. Reminded me of one of my favorite lines from Jalen Rose: “People will bring flowers to your funeral but won’t bring you soup when you’re sick.” If you have someone you love who’s struggling, don’t wait. Don’t say, “Let me know if you need anything.” Just show up. Send your love. Drop off soup. In the end, love is the most powerful drug of all.

Notice all the new AI acronyms lately? Here’s your cheat sheet 👇 SEO: Search Engine Optimization GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Optimization LMFAO: Laughing My F*ing A Off AIO: Artificial Intelligence Optimization Despite all the new labels, they’re all optimizing for the SAME thing... high-quality content that genuinely helps people. Well, except for the extra one I added. (The most important one). Don’t forget to laugh and have fun along the way. :) PS. Fun fact: 700K sessions at AppSumo the last 3 months came from organic + ai sources (including chatgpt referrals). Most of that from google, YT, & bing… but AI referrals are growing w/ 12k sessions from chatgpt alone.

@david_perell @wwwsublimeapp @sariazout Using a new note-taking tool like this has a high switching cost… but this endorsement from David (someone whose opinion i value & trust highly) makes me excited to check it out. What an excellent ad/brand sponsorship!

I'm now working with sponsors to fund the show, and the challenge has been finding companies that share the same commitment to quality I want to celebrate on How I Write. This episode is sponsored by @wwwsublimeapp, which was founded by @sariazout, who's a kindred spirit. In the video below, I walked through exactly how I used Sublime to outline and write a piece I recently posted here on X about New York City.

David Grann is one of the few nonfiction writers whose books are routinely adapted into Hollywood movies, such as "Killers of the Flower Moon" with Leonardo DiCaprio and Martin Scorsese. He's such an obsessive researcher that he's cracked multiple murders that even the American government hasn't been able to solve. Then there's his book, The Wager. I can't think of a single book that more people I know said they read in one sitting. This interview is about how he finds stories, researches them, and turns them into page-turners. Timestamps: 1:53 Linking cases to murderers 5:48 David's insane research method 8:20 How to choose books to write 12:30 The three tests for a good story 18:20 Researching "The Wager" 31:18 How to describe a character 34:41 Bringing characters to life 39:28 Making scenes visual 45:20 How to end a chapter 52:20 How to open a book 1:01:52 Working with Martin Scorsese 1:07:01 Storytelling in books vs. movies 1:13:22 Small stories vs. big stories I've shared the full conversation with David Grann below. If you'd rather watch on YouTube, or listen on Apple or Spotify, check out the reply links. Enjoy!

This changed how I think about hiring: “Don’t hire to add capacity. Hire to free up your calendar.” - @danmartell Then Dan told me something that hit even harder: “𝘐𝘧 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶 𝘷𝘪𝘣𝘦 𝘸𝘪𝘵𝘩, 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘸𝘪𝘵𝘩, 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘭𝘢𝘶𝘨𝘩 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘴𝘩*𝘵 𝘥𝘰𝘯𝘦… D𝘶𝘥𝘦, 𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘵𝘩𝘢𝘵.” (I jotted down that line immediately after the interview) In other words: free up your time + work with dope people.

This literally saves me HOURS a week. And helped us get 3 million+ views from one YT playlist. Here's the content breakdown (to copy): - Feed in your ICP info (more on this in future video) - Feed in your best content (youtube video, etc) - Feed in best practices (copywriting, hooks, etc) - Specify formats/structure preferences This setup is using poppy ai , but the same principles apply any ai prompting. The key to effective "prompt engineering" is really just "context engineering." Ps. I breakdown more frameworks, ai flows, and real world examples in my weekly newsletter.

@TrungTPhan pho real

happy 1-year anniversary to the greatest Halloween trick-or-treat offering ever