Mitchell Weinstein

I've heard of 3 DSP's that have access to OpenAI inventory: TTD, StackAdapt, Criteo. Are there others? And is this an efficient way of tapping into ChatGPT ads? Thanks in advance. #adtech

Today's Monday newsletter focused on all the trends to watch this Upfront: Clean Rooms, X-Platform Measurement, ID Graphs, Agentic AI, and the most important one: Outcomes. Everyone will be highlighting their ability to drive a direct business Outcome. #upfront2026 #adtech

At @netflix event today, Maggie Zhang (head of measurement) said “CTV is no longer an upper funnel play”. Yes! Precision targeting and enhanced attribution make CTV ideal for Performance. #adtech

Just sat through a very impressive presentation - @PubMatic demoed an agentic campaign-building workflow built on AdCP standards. Covers all tasks we would normally perform in the UI. Really cool. #adtech

Today's internal newsletter focused on Pinterest and TVScientific - using PINS audiences for CTV targeting. Seems like a winning combination. Which social platform will do this next? Reddit??... with a link to the below. #adtech #ctv adexchanger.com/tv/pinterest-i…

Some takeaways from @PossibleEvent 2026: -Linear is still important (local broadcast and local ctv complement each other!) -AI still requires serious human oversight -Business relationships are still vital -Ad Tech is still thriving, and is the place to be #adtech

Viant making more moves - Acquisition of TVision, placing a bet on cross-screen Attention metrics. Integrating Attention with a Programmatic platform is a powerful combination. @viant_tech #adtech tvtechnology.com/business/merge…

Wonder if the unworn Allbirds Tree Runners in my closet are now worth 10x what I paid.... forbes.com/sites/zacharyf…

Monday's internal newsletter will focus on new YouTube interactive capabilities in CTV environments. 44% of watch-time on YouTube happens on CTV. Team is encouraged to discuss w clients. techcrunch.com/2026/04/08/as-…

Flipped on YouTubeTV this am to watch CBS Sunday Morning as I always do (highly recommend), and immediately saw @aripap being interviewed for a segment on #adtech. Wow! ...and no, your phones are not listening in on your conversations! cbsnews.com/news/is-your-p…

Not exactly #adtech, but this seems like a pretty big deal, and will increase ability to scale AI... so it kind of is #adtech related. #terafab @intel @SpaceX techcrunch.com/2026/04/07/int…

DSP's are smelling blood in the hyper-competitive Programmatic ecosystem... which is fueling innovation in data, measurement, and audience targeting. All good things... #adtech @Digiday digiday.com/media-buying/a…

Preview of Monday's internal newsletter - CTV's role as a Performance vehicle, emphasizing: -Better Measurement (identity) -Advanced Audience Targeting (device graphs) -Interactive Ad Units (pause ads) ...with a link to this @MediaPost article: mediapost.com/publications/a… #adtech

Preview of Monday's internal newsletter - we will focus on all the Amazon DSP integrations announced last week at Newfronts (Samsung, Tubi, Comcast), with a link to the below article. #adtech #iabnewfronts @ICON_intl newscaststudio.com/2026/03/27/per…

At Newfronts, Cadent highlighting Creative View - analyze Video ad before it goes live, using heat maps and eye tracking - to make sure it will perform. #iabnewfront @wearecadent

Today's Monday email to the Media team focused on AI's role in building creative and optimizing to performance (Dynamic Creative Optimization), with a link to this @BusinessInsider article: businessinsider.com/cpg-marketers-…

Thanks @ICON_intl for the Sound Coffee today. The Turntable blend was excellent.

@JohnathanBarnes ...and how that "ad tax" gets disclosed to paying advertisers....

@mitchellw I don't think it has anything to do with transparency. It's about who gets to collect how much of the ad tax in the ecosystem. This is a turf war on who gets paid what in the middle of a brand media investment and the publishers that place the ad unit.

This dispute between Publicis and TTD all comes down to transparency... transparency in fees, media costs, and inventory quality. Oh, and Jeff Green plans to share thoughts on principal-based media buying at some point soon. THAT should be interesting. adweek.com/programmatic/p…

Plan on including this great piece by @angelinaeng in my weekly newsletter to our internal team. Sound, practical, and sensible advice on measuring Media in 2026. martech.org/5-ways-to-impr…