Mitchell Weinstein

Ads are now officially targeting AI Agents instead of humans. This is crazy!….but genius. Wow! @jonahgoodhart #adtech digiday.com/media/time-has…

Great piece by Gareth Glaser on Google Buyer Direct, which allows buyers to connect w GAM inventory and bypass a DSP, as well as SSP. “GAM doesn’t need AdX; it only needs an agentic-like interface, with Buyer Direct under the hood.” @HatesAdtech #adtech adexchanger.com/data-driven-th…

AdTech has the cutest acronyms that could also be great pet names: CAPI, ARPU, ROAS…. sure there are more that I am missing. #adtech

@pbannist Thanks for sharing Paul. Really interesting. And good to have you back on Twitter.

@jason_kint Well then I wish I had some Invite Media and AdMeld swag to pair with your tweet.

I have a bottle of very bad DoubleClick wine a decade earlier in the late 90s waiting to be poured out when Google’s two adjudicated illegal monopolies built off DoubleClick are broken apart. Great events. Significant harms.

Some old swag from a long ago DoubleClick Client Advisory Board meeting (CAB). I have to say, those were great events. #doubleclick #adtech

Hard-hitting interview with Michael Barrett (@magnite) in today's @tipsheetai. "AI is going to usher in a golden age for television. Five years from now, television will essentially mean connected TV..." tipsheet.ai/technology/mic… #adtech

Top beats from @iab Measurement Summit: -New pov on IVT; Not all bots are bad -Site speed is critical in agentic world -Don't tell me weather; tell me what to wear -Effectiveness before efficiency -Mktg is an investment, not a cost -Sometimes directional is good enough #AdTech

@AdtechGod Here. Never left. #adtech

COMMENT BELOW SO ADTECH X KNOWS YOU ARE HERE! Children of AdTech please follow those who comment so we can get this mofo cranking again!

Yesterday our summer interns presented their findings on ways to better utilize AI in the media buying process. Key takeaway: Training is key - as a way to upskill all employees and close the gap between adopters and laggards. Also, Claude rules, and Grok is interesting. #adtech

Pro Tip: Subject lines of emails and calendar invites should be descriptive and informational. Avoid "Checking In" or "Following Up" - not helpful! Use "ICON and VendorX: Update on Agentic Media Buying" - much better! Thank you in advance.

We’ve been using Claude to build complex geo-targeted campaigns in Meta, and it’s truly a game changer. Saves a ton of time, smooths out the process, and basically eliminates opportunity for errors. #adtech #paidsocial

Thank you @aqkraft for putting together another great event w such awesome people. “Trust cannot be automated! And you cannot digitize a handshake!” …. (I think that’s close) #CannesNYC #adtech

CTV is definitely a performance channel. Closed loop measurement will continue to prove it. Congrats to @vibedotco. #adtech adexchanger.com/tv/walmart-buy…

@angelinaeng @LinkedIn Let’s catch up soon Angelina!

After six years at IAB, I'm navigating a new chapter. In the latest edition of Angie's Gazette, I share perspectives on career reinvention, AI, consulting, executive job searches, and why visibility matters more than ever. linkedin.com/pulse/navigati… via @LinkedIn

Great stuff from the @ICON_intl team. Regarding principal based media buying - "Transparency shouldn't be a differentiator in this industry. It should be the baseline." linkedin.com/pulse/media-in…

Great game tonight Jazz! Love the energy! @Yankees @j_chisholm3

Walmart data now available on DV360 for YouTube buys.... coming on the heels of Walmart/Vizio integrations with Yahoo DSP. This changes everything in the Retail Media space. Watching closely... #adtech blog.google/products/marke…

Today's weekly internal newsletter was about ChatGPT ads, and the removal of minimum spend levels, and reduction in CPM's and CPC's. (Similar to how NFLX came out w very high CPM's initially, but lowered them as their products evolved). #adtech content-na1.emarketer.com/criteo-lowers-…

Our awesome Paid Social team presented Social 101 to a packed house today. Covered audience discovery, dynamic creative optimizations, and new AI products for better targeting. Everyone in the room became smarter. #adtech