Mats Tolander

Interesting timing: Google is dropping rich results support for *all* FAQ Schema as of yesterday, and is removing FAQ structured data reporting from GSC. (Link in comments) I wonder why they decided to do this *right now* in May 2026? Google had already deprecated FAQ rich results for most sites several years back, but had kept eligibility available for various high-authority sites, like .gov and health sites (they made this change during the pandemic). So, why deprecate FAQ rich results now? Putting on my tin foil hat - my theories on this: I wonder if this has anything to do with the influx of new articles (168k in the below screenshot) claiming that "FAQ schema is critical for GEO?" This guidance is spreading like rapid fire. Why does my mind immediately go here? Because we have already lived through this before. When FAQ Schema was first launched in 2019, it was an *incredible* SEO opportunity. Site owners were even able to add internal links to other pages on their site within FAQ answers, which showed up directly in the SERP. One of those rare "too good to be true" opportunities in SEO. I wrote about this on Moz in 2019 (link in comments), because our SEO team at Amsive was seeing great results using for this with our clients - especially in the form of lots of new impressions & clicks to the different links included in FAQ answers. In this Moz article, I also included a section called "Risks involved with implementing Schema," (also linked in comments) and described some potential misuses of FAQ schema for SEO purposes. I stated: "Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future." Unfortunately, that's exactly what Google ended up doing. (As I often say: anything that can be spammed in SEO, will be spammed.) There was so much FAQ Schema SEO spam in the search results, that we *all* lost the opportunity to continue earning rich results through FAQ Schema. I also eventually noticed that aggressively scaling FAQ questions/Schema was a common pattern among sites impacted by the Helpful Content Update. So, this wouldn't be the first time that Google is playing the cat and mouse game when they see too many sites using the same exact techniques "for SEO/GEO." Just an idea. (Sidenote: I am NOT saying not to use FAQs where it makes sense to, and the associated Schema can be helpful for reasons other than rich results on Google. I'm just commenting on why they might have made this change at this time) h/t @glenngabe @rustybrick

@glenngabe @rustybrick I also wrote about 1,000 words detailing further why Barry certainly seems notable: #c-Dannysullivan-20260414065000-Please_review_the_deletion_decision" target="_blank" rel="nofollow noopener">en.wikipedia.org/wiki/Wikipedia…

Google Search to penalize back button hijacking schemes searchengineland.com/google-search-…

@pmarca True. Noticing that normies are more susceptible to AI psychosis.

#Patriots DTs Milton Williams and Christian Barmore left it all out on the field. Barmore: “It wasn’t us, bro. It wasn’t us, man. It wasn’t us, twin. It wasn’t us, bro. It wasn’t us, twin.” Williams: “Now we just gotta build on it… Keep getting better and better.” (🎥 @NFL)