
成海
56 posts
















🚨 JUST IN - Google published a long piece about "Optimizing your website for generative AI features on Google Search" 👀 A lot in it developers.google.com/search/docs/fu… 🧵








🚨 Google has published its official guidance on optimizing for generative AI experiences in Search, including AI Overviews and AI Mode 👇 Going through: 1. How SEO is still relevant for generative AI search: The best practices for SEO continue to be relevant because their generative AI features on Google Search are rooted in our core Search ranking and quality systems. 2. How to Apply foundational SEO best practices to generative AI search: ** Creating valuable, non-commodity content for your audience: Providing a unique point of view, Creating non-commodity content that's helpful, reliable, and people-first, Organizing content in a way that helps your readers, adding high-quality images and video, focusing on what your users want, and avoid overdoing it. ** If you're using generative AI tools to assist in content creation, be sure that your work meets the standards of the Search Essentials and our spam policies. ** Building and maintain a clear technical structure: meeting the Search technical requirements, following crawling best practices, focusing on human readability and don't worry about perfect HTML code, if you're using JavaScript, be sure to follow JavaScript SEO best practices, providing a good page experience, reducing duplicate content. 3. Mythbusting generative AI search: what you don't need to do Things you can ignore for Google Search: ** LLMS.txt files and other "special" markup ** "Chunking" content: ** Rewriting content just for AI systems ** Seeking inauthentic "mentions" ** Overfocusing on structured data 4. Explore agentic experiences AI agents are autonomous systems that can perform tasks on behalf of people, such as booking a reservation or comparing product specifications, they can take many forms; for example, browser agents may access your website to gather the data they need to complete these tasks, such as analyzing visual renderings (like screenshots), inspecting the DOM structure, and interpreting the accessibility tree. Check out the available agentic experiences and review the guide to agent-friendly website best practices recently published here: web(.)dev/articles/ai-agent-site-ux Read the full Google guide here: developers(.)google(.)com/search/docs/fundamentals/ai-optimization-guide PS: This is by far the most in-depth, actionable guide that Google has published so far for AI search, tackling some of the major misunderstandings and myths SEOs face in the day to day... thank you @googlesearchc team 🙌











