Dr. Nicole Robitaille

Very excited to share our new paper out in @JofMarketing looking at how a simple nudge can increase actual organ donor registrations in the field! Thanks to @TrilliumGift, @ServiceOntario, @ONThealth, the OntarioBIU, @UofT_BEAR Quote Tweet

"Most people assume things feel easier when they’re closer to the end. But across seven studies using different settings and tasks, we found the opposite" - Ying Zeng, Claire Tsai, Min Zhao & @n_robitaille ow.ly/6Qyj50WztVt

New #SPSPblog: Almost Done? That’s When Boring Tasks Are Most Unbearable by Ying Zeng, Claire Tsai, Min Zhao & @n_robitaille ow.ly/QaVW50WztGw

New feature on our JPSP paper is out! 🧠✨ Mind Games Make the Mundane Manageable Check it out: smith.queensu.ca/insight/conten… 📝 “More Done, More Drained” with Zeng, Tsai Jan & Zhao @SmithBusiness @queensuResearch

Started in my PhD, now in press at JPSP🎉Grateful to my co-authors Ying Zeng, Claire Tsai Jan & Min Zhao! People may think the same mundane task will feel the same or better when more is behind them—but it can actually feel worse😩"More Done, More Drained" doi.org/10.1037/pspa00…

🎁 Did you know the gifts we receive can shape how we see ourselves? 🤔 Excited to share our new JESP paper uncovering the surprising links between gift-giving, identity, and choice! Huge thanks to my amazing co-authors Laurence Ashworth & Suzanne Rath 📝✨sciencedirect.com/science/articl…

Thank you for joining us at the launch of "What Works, What Doesn't (and When)"! 👏 Special thank you @sawendel, @chiaravara, @n_robitaille & @mhallsworth for the insightful panel discussion and your invaluable contributions to the book and the field! 🔖tinyurl.com/4a2u8s56

Join us in congratulating Professor Nicole Robitaille, whose #research with colleagues investigating the use of behavioural interventions to increase organ donor registrations was recently honoured with the AMA-EBSCO-RRBM Annual Award for Responsible Research in #Marketing.

Really enjoyed my visit to @Telfer_uOttawa. Was honoured to keynote their inaugural Healthier Consumption Research Unit's Spring Research Meeting. What a wonderful group of academics coming together to make a positive impact! Thank you @KeriLKettle for the invite.

Discover how to use behavioural science to guide people to make decisions that are in their best interests. In this #SmithInsight video, Professor Nicole Robitaille (@n_robitaille) explores how organizations can employ "nudging". Watch: smith.queensu.ca/insight/conten…

Registration for SOBDR2024 at @UofT_BEAR @rotmanschool is now open: biorgpartnership.com/biorg-events/s… @KyleBMurray @n_robitaille @yingzeng39 @grantpackard

#gifts that make you #suspicious Mutluoglu, @LaurenceAshwor1 & @n_robitaille find that pricey gifts cause recipients to become suspicious of givers' instrumental motives, undermining their otherwise positive reactions 👇 onlinelibrary.wiley.com/doi/10.1002/ma… @WileyPsychology

Not sure what I love more. My amazing co-authors, the paper itself, or the fact that we managed to open and close a manuscript quoting The Office. Good thing I don't have to choose one. onlinelibrary.wiley.com/doi/10.1002/ma…

So grateful to have been awarded the New Researcher Excellence Award from @SmithBusiness! Am very lucky to be part of such an amazing group! And am especially thankful for my amazing family who is always there to cheer me on - Love you!

📣 We are delighted to announce @ProfEricJohnson (@Columbia) as our Keynote speaker for the #SOBDR2024 conference on May 14th @rotmanschool! Stay tuned for registration & conference details 🔗 biorgpartnership.com/biorg-events/s… @dilipsoman @kristenEduke @TheAvniShah @n_robitaille

@dilipsoman @UofT_BEAR @cbcgeek @lizdrouinhardy @melaniekimca @hariskhan112 It’s my office water bottle to this day!

I remember this! @UofT_BEAR @cbcgeek @lizdrouinhardy @melaniekimca @hariskhan112

🗓 Save the date! #SOBDR2024 will return to @rotmanschool @UofT on Tues. May 14, 2024 Join researchers from Ontario universities (and beyond🌎) with an interest in the study of how people make judgments and decisions at next year's conference [in-person only]

So pleased to share new work out today @Mrktng_Science! In it, I and @deborahasmall probe people's hesitancy to brag about charitable giving, discuss how it hinders word-of-mouth for worthy causes, and test a possible intervention in a large, prereg'd field experiment... A 🧵

We know that context matter in applied behscience. But what exactly is context? @UofT_BEAR & @BEworks take a first crack at the elements of context! @CassSunstein @szazibarnabas @katy_milkman @hengchen_dai @Econ_4_Everyone @R_Thaler @B_I_Tweets @ideas42 biorgpartnership.com/s/The-Elements…

Back at my favorite conference - #MPPC2023 after missing some years. I will be presenting our work on reducing organizations' energy consumption at 11 am today - stop by if you are around! @ChrisAmaral_ @n_robitaille @cpluskn @AMA_Marketing

One of my favourites! Hope to see you all there!