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Very excited to share our new paper out in @JofMarketing looking at how a simple nudge can increase actual organ donor registrations in the field! Thanks to @TrilliumGift, @ServiceOntario, @ONThealth, the OntarioBIU, @UofT_BEAR
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Journal of Marketing@JofMarketing
Researchers nearly doubled organ donor registrants by asking this simple question: bit.ly/3clvOMl By @n_robitaille, @ninamazar, @ClaireITsai, Avery M. Haviv, and @lizdrouinhardy
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