newzDash

We are very excited to announce our second SEO for News Meetup - London edition. We had a great success in NYC, so we are bringing the meetup to London in Partnership with @newzdash , @glideplatform, and @PolemicDigital. It is a full day of News SEO awesomeness: - 1:00 PM - 2:00 PM: Welcome & Networking - 2:00 PM - 3:00 PM: Panel Session 1: [SEO in the Newsroom] - 3:00 PM - 4:00 PM: Panel Session 2: [Tech SEO for News Publishers] - 4:00 PM - 4:15 PM: Coffee/Refreshment Break - 4:15 PM - 5:15 PM: Panel Session 3: [Google Discover] - 5:15 PM - 6:15 PM: Wrap-up Networking - 6:15 PM: Pub & Grub Networking Speakers: John Shehata, Barry Adams, more speakers to be revealed soon. Limited Tickets: eventbrite.com/e/seo-for-news…

🚨 Breaking: @newzdash Analyzes Google AI Overviews Visibility in News Searches: newzdash.com/guide/analysis… 🔍 On May 30, Google's VP and Head of Search, Elizabeth Reid, claimed 'no AI Overviews for hard news' - We put it to the test! In partnership with @ziptiedev, our groundbreaking study analyzed 10,000+ trending news keywords. Is Google keeping its promise? What's really happening in search results? Dive into our comprehensive analysis and see what it means for publishers and SEO pros: newzdash.com/guide/analysis… #SEO #GoogleSearch #Google_AI_Overview #NewsSEO #DigitalPublishing

Just released: Top 100 News Sites SEO Rankings & Analysis for the First US Presidential Debate 📊🇺🇸 @nytimes leads, @CNN and @FoxNews follow closely. Digital-native sites like @axios and @politico showed strong performance. Get the full @newzdash analysis (500+ keywords + pre, during and post-debate): newzdash.com/guide/top-100-… #PresidentialDebate #SEO #MediaAnalysis

🚀 The 4th Year of NESS (News and Editorial SEO Summit) is Officially Here! 🎟 Secure Your Spot Now: newsseo.io 🎉I'm thrilled to announce that NESS 2024 has one of the strongest speaker line-ups we've ever had! It's hard to believe it's already the fourth year for NESS, and I'm beyond excited to kick things off with our Early Bird registration starting today. 🌟 Meet Our Stellar Speakers: @randfish, @g33konaut, @lilyraynyc, @CECabrera_ , @glenngabe, @SEOlaf, @rkellett , @cyberandy, @Edward_Hyatt , @BrendanOConnel, @VivienneGoizet, Barry Adams, and yours truly! Join us for our unique online event on 29 & 30 October as we delve into the latest in SEO for news websites, brought to you by the best in the business. 🌟What's on the Agenda? - Technical News SEO - Google Discover Optimization - Google CWV & Page Speed - Helpful Content & Algorithm Updates - Newsroom SEO - News Topics, Entities, and Knowledge Graphs - Local News SEO - And much more! Plus, don't miss the chance to engage with our experts during our Q&A sessions. Bring your questions for a truly interactive experience. Let's elevate the SEO game for news websites together. See you there! #SEO #NewsSEO #NESS24 #GoogleNews

Why do sites completely lose Google Discover traffic? here are few reason, and solutions, I personally came across. Let me know if you know any others: 1. Slow/Very Slow mobile pages - remember Google Discover is mobile product >> enhance TTFB 2. Site removed from Top Stories, site is no longer considered a news source - mainly applies to news publishers >> Investigate why site is removed according to Google News guidelines 3. Site got hit by a Google Algo / Core update, and/or the majority of content is deemed "unhelpful" content - sitewide ranking demotion >> address low quality content 4. Site has a lot of unsafe "adult" NSFW content/images - triggered by safe search filter in Google Search >> move NSFW content to a subdomain 5. Crawling/Technical issues with site - you will see this in GSC as well >> fix crawling issues, ensure sitemaps are working, make sure you have good internal linking system 6. Low EEAT - EEAT is now part of Google Discover >> Enhance EEAT for brand and authors 7. Site content is extremely seasonal or evergreen - lack of new fresh content >> Users' interest do shift frequently, make sure to have content that address different seasons on the year. Investigate the option to write new fresh content focused on news and top trends that are relevant to your niche. 8. Low buzz around site content - in 2021 I made multiple studies that show social buzz around site content impacts Google discover >> work with social media teams and authors on a sharing policy of newly published content 9. Site content is thin and extremely focused on Discover, which starts hurting its search potential which lead to drop in Google Discover >> write for users and focus primarily on search, discover traffic is byproduct 10. Google Discover content policy violations especially around click-baity outrageous content >> check if you stories deliver on headlines promises, misleading titles or manipulated images that provide false assumptions 11. Bad/poor user experience especially around ads >> check if your ads interrupt/disrupts user experience #GoogleDiscover via gddash.com

Many publishers and News SEOs were concerned with the news of Google removing the News Filter/tab from search results. Google has confirmed that the test has finished and they have no plans of removing the filter. Based on @newzdash data below, News Tab traffic is minimal and doesn't account to any significant traffic. There are 4 news surfaces within Google; Top Stories (News Box within SERPs), Google News (news.google.com), Google Discover, and News Tab/Filter. News Tab constitute a very small portion of the Google traffic to any news publisher; less than 2% of Google's traffic to the majority of publishers. Analyzing GDdash.com 936M clicks over the last 90 days for 122 publishers, News Tab Traffic is 1.6% of total Google Clicks. BTW, Google News is 6.4% and Google Discover is 48%, which means 45% of Google traffic is Web (including Top Stories, Images, Videos, and other tabs). So Calm Down and Keep SEOing :) * chart data below is from April 2023 and only include Google News Surfaces. #NewsSEO #GoogleNews