Nick Jordan

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Nick Jordan

Nick Jordan

@nickfromseattle

Scaled 6 brands to 100,000+ organics/month. Biggest grew 0 to 1.5m/month & drove 100k paid customers. Join 11k marketers in the #1 Content Ops community. 👇

Seattle Katılım Nisan 2009
2.9K Takip Edilen5.8K Takipçiler
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Nick Jordan
Nick Jordan@nickfromseattle·
I grew Doggypedia(.)org from 0 to 116,000 organics/month (DR9) in about 13 months. I did it to sharpen my axe, create a case study for my agency, and maybe turn it into a business. I also wanted a platform to learn other marketing skills, getting 3,400,000 views on YouTube
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Nick Jordan
Nick Jordan@nickfromseattle·
@milichab @SpaceX @xai @JasonBud Super admirable you guys are working together back to back to back to back. Serious life goals there. Excited to see what you guys launch
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Andrew Milich
Andrew Milich@milichab·
I’m joining @SpaceX and @xai with @JasonBud. X is the company realizing science fiction - reusable rockets, humanoid robots, data centers in space, and more. Almost 10 years ago, I joined SpaceX as an intern on Dragon 2 crew displays. This was in the era of the first rocket landings on barges, long before the Dragon 2 restored human spaceflight to America or Starlink delivered internet from space. Every day since then, I’ve thought about the next steps to land on the Moon - and to build a city on Mars, data centers in space, the brains behind robots, and beyond. There is no better place to build teams and products from the ground up with planetary scale resources. If you’re looking to work on the hardest problems that lay a foundation for humanity’s future to the Moon, Mars, and beyond - DM me.
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Ankur Nagpal
Ankur Nagpal@ankurnagpal·
Who's the best person you know at ranking on ChatGPT? We're looking to bring someone in to 10x our LLM traffic to carry.com Already getting 2-3 paid customers every day from Perplexity, GPT, Claude etc. Can be located anywhere, can be full-time or not, DMs open
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Nick Jordan
Nick Jordan@nickfromseattle·
@THECOUNTOFMC_ You are very, very, very wrong. x.com/AlexfromBabylo…
Alexander@AlexfromBabylon

$RKLB Let me take another turn at this one, just to show you how dumb this comment is. For Rocket Lab investors this post is probably a good bookmark for future reference. Material misstatements in figures always piss off auditors (comes with the job)😉 As an auditor I review public company financial statements. These financial statements are prepared in Rocket Lab's case based on US GAAP. Adjacent to US GAAP figures companies also provide NON GAAP disclosures for informative purposes. Formally these are not audited, but auditors sanity check them anyway. Since Adam and Pete are CEO and CFO of a public company, each time they give you a number in interviews / press releases etc., they will be based on US GAAP and if explicitly stated NON-GAAP basis. Why is this relevant Tim? Well if Adam and/or Pete give you a number, that number will includes ALL the (estimated) costs in accordance with US GAAP for what it takes to build something. In this case Adam/Pete on numerous ocassions told investors roughly the following: We aim to have 50% gross margins on Neutron with a similar flight cadence as Electron. Electron has 50% gross margins at roughly 20 annual flights. Adam specifically also said they will probably arrive there even sooner with Neutron since its first stage + fairings reusable and Electron till this date is expendable. With a $55 million sticker price and a 50% gross margin, the cost of sales under US GAAP will rougly in the $25-30 million ballpark based on a cadence of 20 flights. NOTE: If Neutron launches more then 20 times per year, cost of sales are going to even drop lower to the point where the build costs rougly resemble those of Falcon 9. But for now let's keep it simple (20+ flights is the bull case scenario) and let's go with the 20 flights base scenario. In this case it costs between $25-$30 million to build/operate one Neutron rocket. Under US GAAP the main cost components to operate a rocket launch include: Per flight: > Fuel costs for the rocket > Fee to the launch range > Seperation system Per build: (allocated based on the number of annual launches) > Material costs for building the rocket > Salaries for the factory employee hours > Machine hour costs > Depreciation for factory buildings > Transportation costs Per launch facility (allocated based on the number of annual launches) > Depreciation for launch infrastructure > Salaries for the launch staff > Security for the launch range etc. SPB and Adam also said many times, that the per flight costs including material costs to build the rocket are only a FRACTION of the total cost of running a rocket program. The real costs are the fixed ones relating to factories, facilities, employees, depreciation etc (mainly the launch facility and build mentioned in the paragraph above) AKA the JOKE ADAM RUNS IS WE RAISE MONEY TO POUR CONCRETE. Why does he make that joke? Well more then 80% of the total rocket program cost are not related to the LAUNCH VEHICLE ITSELF Now let's go over to our friends at SpaceX. Remember SpaceX is a private company and in the US there are zero reporting requirements for private companies nor obligations for CEO to quote US GAAP approved figures. Instead since Elon is not bound to any of these regulations, unlike at Tesla for all his SpaceX endavours he employs something what I will going forward refer to as Elon GAAP. The most important rule of Elon GAAP is that there are NO accounting rules. Let me illustrate that with this example: Elon was quoted on multiple occassions about what Starship would cost to build. Basically he said it is the long term goal for a Starship launch is to cost $10 million. This $10 million figure is based on the following assumptions: > A Starship is fully reusable and will assume aircraft like operations. > It takes no refurb between flights between each vehicle, similar like an aircraft. In order for that to happen the heatshield tile issue will need to get solved, but ok let's go with his narrative. As such if you assume the above Elon then says that the only costs for each flight that you will have mainly relates to fuel costs and if you build 100s-1000s of Starships each build will not cost a lot. Elon estimates this to be $10 million per flight. Caveat are we really comparing a 20 flight Neutron cadence with a 1000 flight Starship cadence? Yep we are which is totally insane it itself and non apples to apples comparison, but let's go with the leading narrative on X. So what your finfluencers and SpaceX fanboys on X do is they compare the Starship $10 million number to Rocket Lab's $25-$30 million number and conclude Rocket Lab's Neutron is way to expensive to build and will run out of business long term. Why is this not correct then Tim? Well thats because we are comparing Adam's US GAAP cost to launch with Elon's Elon GAAP cost to launch. Its not an apples to apples comparison. Why? Because under Elon GAAP you only have to account for direct rocket material and fuel costs and don't have to account for these costs: Per flight: > Fee to the launch range (assuming a Cape launch) > Seperation system Per build: (allocated based on the number of annual launches) > Salaries for the factory employee hours > Machine hour costs > Depreciation for factory buildings > Transportation costs Per launch facility (allocated based on the number of annual launches) > Depreciation for launch infrastructure > Salaries for the launch staff > Security for the launch range etc. Why you don't have to account for these costs Tim? Well you see, under Elon GAAP all the employees and suppliers work for free and buildings and launch infrastructure remains in perfect condition and never has to be replaced. Well Tim Elon GAAP must be wonderful right? Yes, it truely is an amazing place.😆 Especially since a large part of the costs of running a rocket program are not directly related to the rocket itself AKA the largest part of the costs are not included in Elon's 10 million number) After Adam read this he is probably also going to apply Elon GAAP for the Rocket Lab financial statements. This means he just has to account for material and fuel costs for each Neutron launch and can leave everything else out. Under Elon GAAP a Neutron rocket launch will the same or less then $10 million (assuming a 20 Neutron cadence and 1000 Starship cadence), because Neutron is a significantly smaller vehicle then Starship and as such way cheaper to fill. This is partly offset by fact that the second stage is expendable for Neutron. So the conclusion of this accounting rant is: No matter the GAAP (US GAAP or Elon GAAP) Neutron will almost always be cheaper to operate then Starship on a dedicated ride basis. You just have to do an apples to apples comparison. Sure Starship will be the king of price per kg, but Neutron is not in the price per kg business, but in the DEDICATED RIDES BUSINESS. For other this will become more obvious in the years to come, when Neutron will ramp cadence well above 20 flights per year. Why? Because Starship is a significantly larger vehicle and rocket program costs don't scale LINEAR, they grow EXPENONENTIALLY with the size of the vehicle. How else can the entire Starship program cost $10 billion (Payload estimate) versus Neutron $300 million? Also Starship is optimized to go to Mars, Neutron is optimized to require minimal infrastructure (no launch tower and other optimizations due to vehicle size. Remember infrastructure is the largest cost of a rocket program. SPB is very smart and exactly knows what he is doing. So don't let yourself get fooled by finfluencers and fanboys. Next time you see someone quoting Elon GAAP for rockets, you can refer this post :) Full disclosure: I love Elon, as a Tesla shareholder, I just don't like Elon GAAP 😉

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Nick Jordan
Nick Jordan@nickfromseattle·
@gaetano_nyc The amount of CMOs confusing branded organic with non-branded organic is like, all of them.
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Gaetano DiNardi
Gaetano DiNardi@gaetano_nyc·
If you work in SEO you need to be more of a THINKER than a tactician. An enterprise client asked why opportunities from Organic Search dropped by 50% compared to last quarter. It’s a reasonable ask. But when digging into it, the opps came from branded search. Why did branded search take a hit? They were running a massive offline campaign last quarter that drove a ton of branded traction. People searched their brand and converted from the homepage and contact us page. As the campaign fizzled out, everything normalized back to baseline levels. So framing it as a “50% decline” is totally off the mark and creates unnecessary panic. That’s why we need to be showing clients that SEO is often a channel where demand gets captured but rarely created.
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Nick Jordan retweetledi
staysaasy
staysaasy@staysaasy·
If you think AI is gonna make you smarter I’d like to understand how much you’ve improved your navigation skills since the introduction of Google Maps.
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Joe Youngblood - SEO, Futurology, AI, Marketing
I met Kyle Roof once, in 2019 at a DFWSEM meetup in Dallas. Now he's spamming me claiming he makes $200k / month and trying to sell me a new package of his software. Kyle - When I make $200,000 / month, the last thing I will be doing is spamming people I met once 6-years earlier. p.s. if those figures are true I have a killer investment idea for you HMU (but no spam please).
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Logan Gott
Logan Gott@LoganTGott·
HOW do people get 10,000 steps in daily while owning a business?
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World of Statistics
World of Statistics@stats_feed·
What is a subtle sign that someone is a bad person?
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Glen Allsopp 👾
Glen Allsopp 👾@ViperChill·
I have some big personal news: Detailed has been acquired by Ahrefs. 🎉 I'm also super excited to be joining the company to work on marketing and product. A few months ago Tim Soulo invited me to speak at their upcoming conference in San Diego, Ahrefs Evolve. I brought up an idea I hinted at on the Ahrefs podcast last year, and 24 hours later we were on a call about me potentially joining the company. If you follow me you'll know I'm obsessed with all things strategy and research in this space - and more importantly, doing the work - so to get to do that on a much bigger scale is genuinely a dream of mine. The Detailed SEO Extension and all current features will remain free. In five years it has grown to 450,000+ weekly users, which I'm incredibly grateful for. We'll add new features at some point, while keeping in place what's already there. Detailed will remain a separate brand and I'll continue to personally update relevant projects there. My focus now is on product and tool ideas, research reports, marketing insights and everything actionable we can share to help grow your business. Finally, a HUGE thanks to everyone who has read and shared my work over the years for this to even be a possibility. 🙏 I'm really excited for what's next.
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Nick Jordan
Nick Jordan@nickfromseattle·
@thesamparr Where do you account for non-familial relationships
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Sam Parr
Sam Parr@thesamparr·
Writing down goals. Quarterly, annual, 5 year. I think this is TERRIBLY important. For business and life. I started doing it in my early 20s. Having direction, end destination in mind made decision making so much easier! My categories of goals: family, fitness, finance, fun.
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Nick Jordan
Nick Jordan@nickfromseattle·
@JonHearty @jaltma Truth. Burned out 2x, both times I can attribute it to same levels of stress + lack of growth.
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👁👁👁@JonHearty·
@jaltma growth overcomes burnout and most other issues
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Jack Altman
Jack Altman@jaltma·
People can work surprisingly hard without burnout as long as they feel like they’re winning.
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Nick Jordan
Nick Jordan@nickfromseattle·
@rankintweets Have never once needed to refund a flight. Stupidity tax IMO
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Adam Rankin
Adam Rankin@rankintweets·
Turned 27 today. Here are my rules for life: - always book refundable flights - never get Chipotle hot salsa - go to the mountains atleast every 6 months - be able to run in every pair of shoes you own - whatever They tell you, the opposite is true
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Nick Jordan
Nick Jordan@nickfromseattle·
@TimurNegru I stayed in a Spanish castle. Dark, and damp, even in the hottest part of summer. No thanks.
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Tim
Tim@TimurNegru·
French property never ceases to amaze me. Restored medieval chateau with pool: €795k ($900k)
Tim tweet mediaTim tweet media
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Ohqay
Ohqay@itsohqay·
@ns123abc Context and rationale, from Perplexity
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NIK
NIK@ns123abc·
NEWS: Microsoft to buy AI from Anthropic in a strategic shift from OpenAI
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Nick Jordan
Nick Jordan@nickfromseattle·
@iononrecourse I bet 99% of restaurant entrepreneurs *don't* do this math before dropping $250k opening a restaurant.
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Eric Weatherholtz
Eric Weatherholtz@iononrecourse·
To build a "date night" type restaurant it wouldn't be unusual to spend $900 per square foot in addition to the cost of a shell building. A really good restaurant margin (just within the 4 walls with no accounting for home office costs) is 20%. A really good return on cost is a payback within three years. To make that happen on a 5,000 square foot restaurant, sales need to be $144k per week. If half the sales happen on Friday and Saturday nights then sales on those days would need to be $36k. If the restaurant had 150 seats and was dinner only and the tables turned twice on those nights, the check would need to be $120 per person. Therefore: When you simps stop drinking liquor, the whole thing grinds to a stop. Do your part for America 🇺🇸
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Financial Dystopia
Financial Dystopia@financedystop·
Guy explains the financing behind a $150,000 vehicle...
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