Nima Sotoadeh

Hey, I’m Nima. I’m the founder of @broyaliving. We make bone broth from organic and 100% grass fed bones. Bootstrapped to 7+ figures. I tweet about DTC, health, and I enjoy a sporadic shitpost. I will own 22 cows one day and will produce a song to the sound of their 'moo'.

@jeremy_olive_ @theonlyhaitham @bowtiedbackpack @broyaliving @Masa_Chips my man!!

@theonlyhaitham @bowtiedbackpack @broyaliving @nimasoco @Masa_Chips

Some of my favorite products I've ordered recently 👇 Most of these brands come from here. Twitter creates the best brands. Support the community NON EXHAUSTIVE LIST. Definitely missing some

@TaylorHoliday @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @SJohnson_89 I'd take the guy with the Babolat Pure Aero without even knowing who he is, he's obviously serious about tennis

More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @steviej @SJohnson_89 for the acting brilliance. This one is a love letter to the DTC x community.

@TJ_Bongiorno Coffee?

What’s the most universally liked flavored beverage? Coke/Diet Coke?

@thetradingchick So Burning Man.. I'm in

Considering hosting a phone-free, off-the-record gathering in Miami Beach for creatives, founders, and crypto weirdos building in the trenches. No phones. No photos. No posting about it after. Dress code: full glam. Curious who would be interested.

I love tennis 🎾

@Montebello CFO for my biz

@nimasoco Personal, pro, or both?

It's 2026. I just gave Claude Cowork all of my financial data for the last 10 years. I told Claude, "You're now my CFO." Parse through this data and bring me insights that will absolutely blow my mind while I go play tennis for one hour with an ATP pro. See you soon, my dude.

@DaniilMedwed @united @MiamiOpen Good time to switch to the Babolat Pure Aero 98 my man

Hi @united…need a little help. Flew from PSP to Florida yesterday and none of my bags arrived. Kind of need them to play in the @MiamiOpen 😉….can you help?

@aakashgupta What about Shopify stores?

Making it easy to start something is the fastest way to make it nearly impossible to succeed at it. 4.6 million podcasts exist today. Only 390,000 are active. That’s an 89% death rate. The single biggest year for new podcast creation was 2021 at 751,000 new shows. By 2025 that number fell to 198,000. A 74% drop, because almost nobody who started one found an audience. The App Store already looks identical. 2.2 million apps on iOS. A quarter of them have fewer than 100 downloads. Only 1% of apps ever cross $1 million in annual revenue. The top 200 apps earn $82,500 per day. The top 800 earn $3,500 per day. Below that, effectively zero. Naval is right that coding an app is the new starting a podcast. Claude Code, Cursor, Replit, and GPT can get a solo founder from idea to shipped app in a weekend. That mirrors 2014 podcasting perfectly, when Anchor and a $60 mic made it possible for anyone to publish audio. Distribution decides everything after that. When 4.6 million podcasts compete for 619 million listeners, the top 1% captures virtually all the ad revenue. The same math applies to apps, except the App Store algorithm is even more winner-take-all than podcast discovery ever was. Podcasting taught us exactly what happens when creation gets easy and distribution stays hard. We’re about to learn that lesson again at 10x the speed.

Every single one of your employees needs to have this reaction otherwise it's over

@gregogallagher Under 500k EBITDA yea it's great

If you own a company, Canada taxes are actually better than US And way better than California or New York

@NoahRyanCo No MB?

My Pre-flight stack: - NAC (glutathione synthesis) - Oral BPC-157 (cell protection) - Magnesium (GABA, hydration, relaxation) - Nattokinase (circulation + anti-clot) - L-theanine (chill maxxing) Flying sucks. This makes it suck a little less

@daviddorg Just wait until you stop doomscrolling

I’m shocked nobody asked sooner I sleep on average 5h per night - similar to a lot of men in my family, and I function well We seem to be natural short duration sleepers That being said, when I get 6-7, my brain works even better. Had a viral tweet about this a while ago Anyway, it seems like light environment is the main thing that alters my sleep duration So I’m curious to see how this will shift during Year Unplugged

Just did my first task on Claude co-work and what the actual flying fugazi

@mbertulli I'd go here even if I wasn't getting into the industry

I flew to Italy in October 2024 just to visit the Brunello Cucinelli headquarters. I wanted to see how they merchandised the store, how they designed it, how the staff operated. I wanted to really feel what the brand was in the place it was born. Why? Because… If you're going to be in an industry, you should be ALL THE WAY IN the industry. Every trip I take, there's a portion where I check out a store or an experience. I still like walking malls. Consumer goods is all about the physical. We deal in the real world. Sure, we use digital tools to reach customers and sell them things. But we still ship physical stuff. Stores still have value decades after they were deemed to all be dead. In a world where everything digital is easy to replicate, the things that can't be faked become more valuable than ever. I’m bullish on physical things. In-person.

@thesamparr I will only join if @foreplayzach is in my group

If you're a $3M+ founder or CEO in Miami, this is for you. I’m building 8-person peer groups in Miami that meet monthly. All members vetted. We have 50+ members in your city, 1k+ members in Hampton & do hundreds of irl events per year. Want to join?

@Montebello hayzeus man the game has changed

@nimasoco RIGHT

Spent the weekend on Claude and holy smokes I am down for this

@daviddorg @superpower @ouraring You might as well do a 10 day silent meditation retreat, maybe longer

Hi, my name is literally David And I’m going a year without screens in 22 days (down from 10h+ per day) While tracking: - Neuroimaging (fMRI + MRI) - Cognitive + motor tests (very comprehensive) - 131 blood-based biomarkers (@superpower) - Sleep and activity data (@ouraring) - Vision exam - Hearing exam - And more I’m excited to see what the data show We all deserve to know more about how our devices in their current form are affecting us

@BebeRexha Cafe La Trova is the only right answer

I’m in miamiiiiiiiii. Where can I get some good Cuban food. Give me a spot.