Noah Horner

@charles_maddock Heaven

I’m shipping and touching grass at the same time

Know it came out a while ago, but watching The Fall for the first time, damn it’s seriously good TV, character development, camera angles, storytelling Defo worth a watch

Being able to outbound well in 2026, I feel like, is a bit like being able to pull the sword out of the stone in some kind of fairy tale, like King Arthur. talking to lots of mates who are either leaving uni or graduating and who are just really struggling to find work at the moment I think that a lot of that often comes down to a lack of good outbound. Everyone's applying via the same conventional channels. If you just respond by email to a generic job board post, you're not going to get the job. Which becomes even harder when everyone is using the same AI slop and also people are just being spammed on more fronts as the amount of content produced skyrockets Using outbound to cold call, get people on WhatsApp, message investors, the company that you want to work for via LinkedIn to get intros, all these types of things, and spreading yourself across lots of different channels rather than just thinking a reply to an Indeed job post is going to get you a job. then within the kind of outbound message itself, being and showing that kind of human and creative taste

Pro Tip: when you need good pictures for @SpareRoomUK but are in a rush…use Nano banana to clean it

@alidougru Surfing, going outside, cup of tea and chatting, call mum lol

How do you handle stress?

@benln eleven labs

Best companies for future founders to work at these days: Ramp, Cursor, OpenAI. Where else?

Londonmaxxing

Lifemaxxing ?!

@KevinSzabo14 Communication + Rate of learning

What is a skill EVERYBODY should have in business?

@juliapintar 100%, and quality of content has defo improved over last 6 months with more people migrating over there and starting to post. The bar used to be woefully low, it’s not increasing

I hate to admit it but LinkedIn does actually work really well

We are what we consume. Your information diet is more important than you realise. It affects your thinking, mood and relationships. Input affects output. It’s exponentially harder to have a creative output in writing, videography, poetry etc with poor inputs.

@FlipDeezy @JasonrShuman Think devs will still opt for terminal while non technical will use standard. Let’s see

@noahhorner_ @JasonrShuman Terminal ain't gonna last. Claude already has one click install no Terminal needed. Standard app on ur phone

Silicon Valley thinks AI agents are a $20/mo self-serve subscription. Main Street is paying local agencies $10,000 just to turn them on. Everyone assumes AI will be bought primarily online like Slack or Zoom. I think they are wrong. Some of the biggest winners in the AI boom won't be the software vendors. It will be the humans installing it. Here is the reality of SMBs right now: • 54% lack internal AI expertise. • 41% have data quality too poor for AI to even work. • 41% already prefer buying AI through a local IT provider. You cannot "1-click install" a genius AI into a messy CRM or a 15-year-old server. It will just execute the wrong tasks at the speed of light. The AI software will be cheap and a lot will absolutely be bought online. Making it actually work for a messy, real-world business will be expensive. Very bullish on the "Do It For Me" economy being back.

if ur friend group is not actively discussing: delve and their fake soc 2 reporting u r cooked

Ultimate talent profile right now: A creative generalist with taste, claude code, wispr flow, content know-how, & no fear.

5 quick things I'm thinking about right now: 1. I'm surprised by how well videos over 10 minutes are performing on LinkedIn. Main example of this is Ed Conway, posting videos from the Sky studio that average about 1,000 engagements. Probs one of those cases where anecdotes are trailing indicators - by the time we're noticing it works, the shift already happened. For businesses what I'd be doing is having a consistent much longer content format on something like Youtube (like the Norges Bank Investment Management channel with Nicolai Tangen) and then clip down for LinkedIn around 5-10mins. 2. How bad humans are at understanding exponential growth - video in comments by Professor Al Bartlett. He'll explain it much better than me. But it's timely, especially with the hyper growth we're seeing with AI companies right now. What's interesting is how do we make rational decisions against growth we can't really wrap our heads around. 3. This idea of not looking at my pipeline so head on. It's easy to load up the CRM and see your individual point of contact within the account rather than thinking about the account holistically. What can I do to be a true activator rather than just keeping firing down the same lane towards my champion. 4. How do you build a 1M ARR p/employee marketing team? $1.1M ARR per marketing FTE (up 25%YOY). Planning benchmarks for marketing teams from Insight Partners (Meg Fitzgerald thanks for sharing!) There are loads of different ways to get there, but I think starting with with a clear overall metric for the marketing department is the first thing. It surprises me how many marketing teams don't have hard metrics that are visible across the business. I think especially for marketing, I would widen my talent scope and dig through Instagram/TikTok/X. So many incredible creatives/content creators that with a bit of marketing guidance can excel within an org. Once you have the best people + clarity, I think it's about removing as much of the copy/paste admin work from their plate and freeing their time up to spend on the most important things. Lulu Meservey talks about this idea of 'removing wasted motion' which is key here. Upskill the team on AI tools that are relevant to their role and if you have the best people they should be innately curious to learn/level-up. 5. It went viral for a reason - big fan of the opening 40 seconds from Karan Goel announcing new funding for Cartesia. Gives you the 'wow' of the product when you realise both voices are AI generated. Small, simple touches but does the job well.

@nikitabier love how easy it is to consume and upload longer-form content on X I'm capped by the 15min LinkedIn video limit - makes posting my podcast a nightmare! Much easier here Feels like 2026 will be the year where more brands start shifting their efforts & budgets to X for long form Spotify is trying to be more of a video first platform, but for me personally, I still find myself resorting back to audio as a default there Feels like Youtube alongside X will be the main long form video platform winners in 2026

@austinh___ ^^^ so true, especially in b2b sales where your emotions can be dictated by deal state Remaining equanimous is key

Every great founder I know develops range. They grow by feeling the full weight of the work, while staying steady in how they respond. You can’t be emotionless in this role, but over time you learn not to let wins inflate you or setbacks derail you. Founding a company forces you to find your balance.

@carrynointerest Which makes the personal brand even more important - much easier to get yourself into rooms of people you want to work with if people know who/what you do

More convinced than ever that we are entering the age of the yapper. Everything will be sales. Top software sales people will one day be traded in the same way AI researchers are today. Rolodexes will be the ultimate currency. Start building that network; you’ll need it.

Also sales reps building out their own organic content that focuses on the challenges and areas of interest of their ICP For me it’s been doing a marketing podcast - helps build your POV when you’re selling to CMOs and also gives you a much softer non sales way to get that initial touch point and then nurture off the back of it + cold calling - still think it’s the most efficient way to build pipeline when you’re using a power dialler like Nooks as well

2025 was brutal for outbound sales. - AI threatened and replaced jobs - Buyers got numb to cold email - Volume plays flamed out Here's what actually works: