Santiago

@rossstevens_uk Buy it for a burn project?

SEO dilemma: There's a domain going free that used to be associated with a sketchy SEO agency from 20 years ago. It still has a lot of backlinks etc. I'd buy it for the authority if it didn't have so much negativity associated with it.

A pattern I've noticed: Poor people memorize facts. Rich people steal frameworks. Wealthy people build systems from stolen frameworks.

I regret saying this but damn Mr Wonderful nailed it. Critical distinction tho: I know a lot of you have spent this much (or more) paying agencies to produce content. That’s not what he’s talking about. He’s talking about the unicorn we’ve seen entry level job listings for: create, produce, probably edit - and give a fuck about business results… all for $50k That was a unicorn. Now it’s just a Creative Strategist who can execute - often with a small intentional team. or an in-house content creator whose down for the cause (still a unicorn tbh). These are people with the platforms injected into their veins that can out execute full scale agency productions with like 2.5 people and a $500 budget. The businesses that write these folks off as “social media managers” will continue flailing online. The ones that realize that THIS IS MEDIA will be the success stories we all see. “All they did was post on Instagram” “All they did was run some ads” Exciting time.

High cringe tolerance now. Low regret later.

“Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” — Bruce Lee

a mentor once told me: growth in business often increases ambiguity. New hires. New channels. New offers. New expectations. If you don’t reduce ambiguity as fast as you grow confusion compounds faster than revenue.

“Smart men go broke three ways: liquor, ladies, and leverage" - Charlie Munger

@Mach_Tactics How do you know if someone is trustworthy?

If you have a contact who is an average loser with zero ambition, however they are trustworthy…keep them around forever. Being trustworthy is an outlier trait; in your entire life the number of people who you can trust will be counted on one hand.

“Extreme political ideology shall be avoided because it turns your brains into a cabbage.” “And when you’re young and shout out the orthodox ideology, you are actually pounding it in.” - Charlie Munger. 2007

“Never ask a barber if you need a haircut.” - Warren Buffett

Solve big problems, they pay better.

Founders: When deals go dark, send a direct 'break up' email: 'We've missed a few meetings. While I believe we can deliver [specific value], I don't want to be a pest. Are we still a priority?' Often prompts real answers or resurrects deals.

Craziest part about finally "doing the work" Is that you realize it was easier to simply do the work than it was to feel bad about procrastinating 24/7 and live with the excuses You literally put more effort into avoiding success than the success would have taken Crazy

If a prospect is ghosting you The "have you given up on this?" line by Chris Voss Is the undefeated GOAT response of all time Try it

"If the highest aim of a captain were to preserve his ship, he would keep it in port forever." —Thomas Aquinas

Left Google. Built an ad agency to $6M. Then noticed: one vertical had 95% retention. Everyone else? 80%. That vertical was flooring. He cut revenue in half to go all-in on it.

Before giving critical feedback, ask if they met their own expectations. Before telling them what to do, ask how they'd proceed without you. Before accepting a problem to solve, ask for their recommendation. It's often not wisdom they lack, just the courage to use it.

The most successful people I know are all obsessed with speed and execution Beginners will obsess over planning and ideas (dopamine) Pros will want to know how fast they can launch and want everything done now How fast you can go from idea to launch is a huge success indicator

Everyone needs to hear this... Michael Caine on his defining philosophy for life: Use the Difficulty As a young actor, he was rehearsing a play when a chair got stuck in the door and blocked his path. He told the other actor he couldn't get by the chair to enter the scene. The actor's response: "Use the difficulty...if it's a comedy, fall over it, if it's a drama, pick it up and smash it." This idea became a defining mantra for his life. "There's never anything so bad that you cannot use that difficulty...if you can use it a quarter of one percent to your advantage, you're ahead, you didn't let it get you down." I can't stop thinking about this... How can you use the difficulty you're currently facing? How can you embrace the struggle? How can you find flow through the friction? As with everything in life, control the controllable: The difficulty is already there. You can't control it. But you can control how you react to it. You can control your response to it. You can control your attitude towards it. Lesson: Difficulty is inevitable. Use it.