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I've been relentlessly building Omniscia over the past month. Yesterday a media buyer friend got on a call and used it for the first time. 30 minutes in, I realised something brutal: I'd been building the product without ever watching the user. Here's what she told me 🧵👇

@pcshipp yep but it shines at video analysis though

Trust me, Google's Gemini model is too bad for coding

@eric_seufert @andrewjfaris thanks for sharing! listening now

@andrewjfaris I discussed those systems with him on the podcast last July. mobiledevmemo.com/podcast-metas-…

Meta VP of their ad tech stack just broke down Lattice, Andromeda, GEM, the adaptive ranking model, etc. The sophistication of the prediction engine is mind-boggling. Imagine turning off an ad.

@xburak We used to have a few ugc accounts for our product but this is insane

That’s literally the playbook for making your app viral in 2026. Open 1,000 TikTok accounts, post 5 videos per day. If you’re lucky, one out of 5000 posts goes viral. If you don’t have the energy to orchestrate 1,000 accounts, maybe you should look at other strategies too.

@TTrimoreau Most startup's I've worked at lose their charm after enough growth sadly

Name a company that got worse as it got bigger

What's the most valuable piece of feedback you've got from a user research call?

Had another call with a creative strategist friend yesterday. Last one was about bulk execution. This one was about how the product feels once you're inside it. Three things she wanted to see: 1) Search creatives by tag, style, audience, and have the tags derive themselves from the analysis we already run. All automatic - no manual tagging. 2) A creative lineage view that looks like a family tree. Which ad spawned which variant. Which winning brief came from which losing test. The story of how a creative evolved, visible at a glance. 3) Site speed has to be excellent. At this stage, performance is brand. I'm starting to get a feeling this product's USP could just be a faster an easier to use offering than other competitors

@KevinSzabo14 this brother! at least for now, humans are irreplaceable

People keep asking me: (Seriously they do) “Did Ai steal your job?” AI didn’t kill ghostwriting. It killed average ghostwriting. If your work sounds like a copy n paste prompt, you’ve already lost. If it sounds like a person, you’re valuable.

@andrewjfaris oh yeah just for campaigns though right

@ogbuildsapps Meta has the tools built in

Speak to specific people with clarity in a way that's compelling. Let machine learning distribute the content for you. Only distribute ads that deliver a positive return. That's the whole game.

@landforce @alexgarcia_atx oh gotcha, still doesn't mean i want to see it any less, post the full link?

@ogbuildsapps @alexgarcia_atx its not an ad brother its content

Getting this notifications daily is what it’s all about. People who were scared to make videos - winning. People who didn’t think they could be a creator - winning. People who needed to make content to grow their biz - winning. People who never made a video in their life - winning.

@KevinSzabo14 but also - when are the tests going to end

Bro, you're not supposed to pass every test in life. Otherwise, when will you learn?

@MitcheIl Oh for sure I know what you're all like! I've also been the designer doing them.

@ogbuildsapps Yup, we normally do 100s of revisions

I dont know if seedance or some other video model will replace all editors or send them back to mcdonalds. But what i do know is my team should keep making videos forever. They’re so beautifully done, from the designs to the animation.

@mdnghtmss bro you have 937 more followers than i do! i'm trying my best to keep up with you, what's YOUR solution? big brain time to create a viral post? 🤔🤔

@ogbuildsapps Oh that's sweet ❤️ so you think that's the solution? 😅. fr what you thinking

ok so how do we get from K to M?

@tibo_maker what's your pb on the hip thrust machine 😂😂

who's that retarded guy you met 😂

@pcshipp when i saw this i wanted to see a breakdown of product usage. chatgpt have a ton of users on the chat app, and it doesn't correlate to claude in the slightest so how can they be compared? it should be codex vs opus really

Recently, this image has been going viral. But the real story is in the revenue projections for 2026: Claude: - $30 billion GPT: - $25 billion GPT has 42x more users,but still revenue is lower than Claude's OpenAI is targeting quantity Anthropic is targeting quality

@Aazarshad we input the previous winning creatives/scripts and tell it to build upon them merged with recent corroborated engagement trends

@ogbuildsapps how is it doing scripts for you?

We lost $500K on Meta ads blaming Andromeda. One of our clients spent roughly $1,000,000 in an ad account and performance tanked. We thought Andromeda or GEM was messing it up. We changed everything. Different scripts. Different videos. Different layouts. We thought our creative diversity was off because the text layouts looked similar, the videos felt repetitive, the content seemed recycled. Nothing worked. We even used an AI tool that analyzed the account and told us creative diversity was the reason. So we kept changing creatives. Still nothing. Then I actually looked at the funnel. Not the ads. The funnel. Turns out Andromeda was not the reason. The AI tool was completely useless at finding the problem. We had been A/B testing a new funnel for two months. The moment we brought the old funnel back, the numbers returned to normal. Here is what I learned: Most marketers will assume their ads are bad when performance drops. They will blame Andromeda, blame the creative, blame the algorithm. But sometimes the ads are fine. The funnel is broken. AI tools can tell you what changed. They cannot tell you why it matters. You still have to look at the data yourself and understand what is actually happening. This kind of problem solving is something AI will not be able to solve, at least in the near future. Use AI tools to make better ads. Use them to test faster. But make sure there is always human involvement to actually figure things out. Experience is not something these AI tools can replace.

@binghott if that's an outage that is diabolical behaviour from meta

Remember that big overspend issue on 3/16? Welp, I've heard that we won't be getting refunds for that despite it being a confirmed outage. If you see a Meta employee this week (everyone going to the Meta summit!), please say how completely unacceptable (and borderline illegal) this is. @jasonyimco @MrYoniLevy @J_Sterl @KristinKupke what do you have to say?