Oliver Snoddy
28.1K posts

Oliver Snoddy
@olisnoddy
Wannabe love child of Shane McConkey, Haruki Murakami and Jonny Greenwood. Used to work here, now building @roli_tech

Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Source: @lennysan (Feb 2025)








🔺Excl: Reform UK leader Nigel Farage bought a £1.4 million property in cash shortly after receiving a £5 million personal gift from billionaire donor Christopher Harborne, according to property records seen by Sky News. Reform spox: "The offer and process for purchase of this property commenced before the gift". Full story 👇 news.sky.com/story/nigel-fa…


🚨 NEW: Keir Starmer did not give his Cabinet "any chance to speak against him" this morning He delivered pre-prepared remarks saying he won't quit before immediately moving on to discussing the Iran war and Strait of Hormuz

Ballots are set to drop for internal elections on Wednesday! With the successful candidates safeguarding internal party structures going into the next General Election, it is crucial that we elect candidates that are focused on putting Labour into power. Please share!🌹












