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@RioLongacre I agree with your general outline of things.

The HoldCo model isn’t going away. But it is evolving—fast. The winners won’t look like agencies. They’ll look like operating systems for modern marketing. Full breakdown here: signalandnoise.ai/post/from-hold… /end

The agency model isn’t dying. It’s being rewritten. From HoldCos → Operating Systems. Most people in AdTech are still missing what’s actually happening. 1/

@AdtechGod Publicis?

Now that we’ve had Jeff Green speak at Marketecture Live III who would you want close out Marketecture Live IV?

@MarathonTheGame pretty fun game but also kind of buggy - I look forward to less crashes and more maps

@JIMMYEDGAR Memories - they o my had memories too). Also if you wanted to go further you could argue we die every moment and only exist in the now via quantum mechanics. There is no singular self structure anywhere - it’s a probabalistic nonlinear ephemeral mess network of identity.

@JIMMYEDGAR I like it and I generally agree with the proposition. The prose could be a bit stronger around the person the day before also being only a single day person (e.g - you wake up thinking you love someone but that’s because a person who died did love someone and you have their mem.

@philiprosedale Not fun, not useful. There are already well populated social worlds, many of them and have been for years. Think world of Warcraft, second life, Roblox, Fortnite, etc. The internet itself is arguably a social virtual world - Meta’s version just sucked as bad as VRML.

Not even Meta, with tens of billions of software and hardware investment over the last decade, has been able to make social virtual worlds successful. What would you give as reason(s) why?

@Aisaka_lunah Drinking eight glasses of water every day.

What's a skill that takes only 2-3 weeks to learn but could genuinely change your life?

@itsrosesm Mary Lou

WHAT was your grandmother's name... I'm looking for a vintage girl's name. Not Doris.

@TheRooster Random

Should high-loot areas randomize each raid or always stay the same?

@zebriez I think your awareness of the other person ‘getting it’ is probably called rapport but their state of ‘getting it’ is called grok (to understand in fullness).

I'm looking for a word for "get it-ness." Something to describe that sense you get of a person that "gets it." Usually immediately apparent. contenders that are close but not quite it: awake. in the details/close to the metal. high-agency.

@CWBChicago Not with a 44, not even with 22 but yeah.

Coming soon to a street corner near you.

@annbordetsky I think the real source for LOTR names is the Silmarilion where we have such winners as Illuvatar and Melkor. Labs.

Naming tech startups after Lord of the Rings is a thing, there's a still a few good ones up for grabs. Someone should use these... Taken: - Palantir - Anduril - Durin - Mithril Available: - Gandalf - Galadriel - Elrond - Lindir - Aragorn - Rohan - Shire? Just thinking out loud here. Bonus points if you add "Labs" to the name

@bryan_johnson That time and space are an illusion imagined by a geometrically unfolding singularity at the event horizon of nothingness.

the shrooms told me that we need to get our shit together. that humanity is a bundle of bad habits. i’m headed back in a few weeks and they need a response from us. what do i tell them?

@douglauretano @jhlava @UpsidePizza Every one of these posts makes me want midtown pizza so very bad. Also good convos but mostly the pizza.

Not even NYCs 1st real cold can keep @jhlava & me away from pizza & great convo. I first met JH in front of a whiteboard talking header bidding (they call that a "meet cute") & we've been close for 12 yrs since. Go have #adtechpizza & tag me - u won't be sorry #adtechtwitterIRL

@kitty_bit_games Big deal - there’s very little canned voices and any serious player is using a mic with team and proximity voice chat.

I don't care how well a game is received, if it uses genAI, it's a flat 0 and dead to me. Props to Eurogamer for standing against normalizing anti-creative business practice. Support real artists and work.

@thogge Democracy?

The most broken things in America: 1. The national debt. 2. The healthcare system. 3. The tax code. 4. K-12 education. 5. Obesity rates. What am i missing?

@FarmGirlCarrie Yes

Was this you?

I play video games. Maybe a lot of them. Maybe more than I should. But I’d like to say that Arc Raiders is an excellent manifestation of an extraction shooter game. Great art style, great gameplay loop, smooth performance, beautiful and meaningful environment. @ARCRaidersGame

@fedesimio @michaelmiraflor Congrats and I’m very excited to continue working with you and the team to make this deal a huge success.

We've officially agreed to acquire AOL! 😍 (And, coincidentally, raised $2.8B in debt.)

@aaditsh @duncanwc Ai

Perplexity just quietly dropped a 42-page internal guide on how they actually use AI at work. What I found most useful: → How they automate the small stuff. Email, meeting prep, research (all done by AI) → Using AI to amplify your curiosity, not replace it. → Their prompting playbook is simple, practical, and genuinely good. Comment “AI” and I’ll send it to you for free.