Dr Owen Cooper

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CELEBRATING 10 YEARS OF “THE HARD THING ABOUT HARD THINGS” BY @bhorowitz! “Hard Things” remains a go-to guide for entrepreneurs navigating startup life, with timeless wisdom that can only be learned on the battlefield of business. Some of our favorite quotes from the book: 1. “It’s the moments where you feel most like hiding or dying that you can make the biggest difference as a CEO.” 2. “Life is struggle.” I believe that within that quote lies the most important lesson in entrepreneurship: Embrace the struggle.” 3. “Note to self: It’s a good idea to ask, “What am I not doing?” 4. “If you are going to eat sh*t, don’t nibble.” 5. "The hard thing is not dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare." 6. “People always ask me, ‘What’s the secret to being a successful CEO?’ Sadly, there is no secret, but if there is one skill that stands out, it’s the ability to focus and make the best move when there are no good moves.” 7. “Spend zero time on what you could have done, and devote all of your time on what you might do.” 8. “Some employees make products, some make sales; the CEO makes decisions. Therefore, a CEO can most accurately be measured by the speed and quality of those decisions.”