PACEID

Uganda joins the global countdown to #Expo2027Belgrade that will provide a platform to promote our quality exports, showcase the country’s culture, innovation, agro-processing, manufacturing, and hospitality potential to the +120 countries participating across the world.

We thank H.E. @KagutaMuseveni for his continued encouragement, moral support, and steadfast advocacy for value addition, industrialization, and export-led growth as key drivers of Uganda’s economic transformation. Warm Congratulations.

We concluded the four-day First Impression Ambassadors Training for airport officials on Tuesday afternoon, with 853 participants from Customs, Immigration, and Aviation Security, commiting to delivering a positive, safe, friendly, and professional experience for every traveler. This initiative is grounded in a simple truth: Uganda’s image begins at first contact. “The impression you make will make or break Uganda. Every interaction is an opportunity to build trust and confidence in our country.” ~@matthewbagonza. Brig. Gen. Kisami Mike, @UgandaCAA Manager Aviation Security, emphasized implementation: “We must translate these lessons into better service, stronger teamwork, and clearer communication.” This is not just training, it is a step toward strengthening Uganda’s global image and competitiveness in tourism and trade.

Day 2 of the First Impression Ambassador Training closes on a high note, with strong engagement, practical learning, and a renewed commitment to service excellence. Throughout the day, sessions were highly interactive, with officers from Immigration, Aviation Security, and Customs sharing real-life experiences and solutions to improve coordination and customer care. @MugishaAi noted that a seamless & welcoming experience is critical to tourism, trade, and investment. The day concluded with participants taking an oath to uphold the highest standards of professionalism, integrity, and national service as Uganda’s First Impression Ambassadors. Participants pledged to welcome every visitor with respect, courtesy, and warmth, committing to represent Uganda with pride in every interaction.

Uganda’s competitiveness as a tourism and investment destination is shaped long before a visitor reaches a hotel or business meeting, it begins at the point of entry. The experience at the airport (border points) defines first impressions, influences perception, and ultimately determines whether visitors feel welcomed, confident, and eager to engage with our country. In partnership @UgandaCAA, today we commenced the second phase of a four-day Hospitality Impression Training in Entebbe, convening over 190 frontline officers from Customs, Immigration, and Aviation Security. These teams collectively serve as Uganda’s first ambassadors at the airport. Speaking at the opening, PACEID's @matthewbagonza, emphasized the importance of maintaining professionalism and positivity: “As the first point of contact with visitors, you play a critical role in shaping Uganda’s image. Your engagement must reflect discipline, warmth, and efficiency.”

Across Uganda, we continue to engage farmers, local leaders, and the business community to strengthen export readiness at the grassroots level. In Ngomba Buremba, Kazo District, Chairman @OdrekRwabwogo commended the youth for actively fighting poverty through cattle farming and a strong saving culture, encouraging them to scale up and lead by example. “Everything is possible, it starts with mindset. We can create jobs locally without necessarily going abroad.” He outlined PACEID’s four-pillar model; market entry through research to eliminate blind trade, strengthening standards and compliance through initiatives such as the proposed Food and Agricultural Regulatory Authority, development of export infrastructure, and access to export financing. We also recognize the important role of the media in amplifying these efforts as Uganda accelerates its export-led transformation.

We are LIVE in Ngomba Buremba, Kazo District, engaging farmers, local leaders, and the business community in an export-readiness training session. Follow the live proceedings here: youtube.com/live/w1Hij1LIn…

Following Monday’s Trade Symposium in Mbale under the theme “Enhancing Services Accessibility”, @mtic_uganda reaffirmed its commitment to bridging the gap between government services and the private sector driving inclusive economic growth across Eastern Uganda. Key focus areas included: ✅ Digital transformation & e-governance to streamline licensing, certification, and registration services ✅ Decentralisation of services to bring support closer to businesses and communities ✅ Empowering cooperatives & MSMEs through value addition, standards, and financial literacy ✅ Advancing BUBU to expand market access for locally produced goods The symposium also strengthened collaboration between government, the private sector, and industry players while generating actionable feedback to improve service delivery, especially in cross-border trade. Together, we are building a more accessible, efficient, and business-friendly ecosystem that enables enterprises to thrive. #OpenGovUg

At the closing of the Science and Innovation Week at @valley_science in Bushenyi yesterday, our Chairman @OdrekRwabwogo, represented by @matthewbagonza, emphasized that science must go beyond theory and become a tool for solving real community and national challenges. "If our schools teach us how to write, sing, and debate, they should first teach us how to think,” he noted, stressing the importance of deeper inquiry and practical understanding in scientific learning. He commended @valley_science for aligning research and innovation with community needs, saying this approach is essential for driving meaningful development in Uganda.

An African Visionary and the Harvest of Self-Reliance: Building a Productive Africa from the Soil Up Open link 👇 to access the digital version of African Leaders, featuring our (@paceidug) Chairman @OdrekRwabwogo. theafricanleaders.com/africas-most-i…

In Memory of Hon. Peter Banura Araali: Service, Purpose & Promise.

#QuoteOfTheDay Building 1,000 exporting firms isn’t about speed, it’s about depth, patience, and real impact. Progress may seem slow, but every business, market, and challenge requires a tailored approach - @OdrekRwabwogo, Chairperson @paceidug. He says focusing only on established exporters isn’t the answer. Growing smaller enterprises is just as critical; they strengthen supply chains, expand opportunities, and fuel long-term economic growth. The real strategy: supporting strong players while nurturing emerging ones to unlock their full potential. Read full interview: ceo.co.ug/qa-four-years-…

Easter is a time of renewal, sacrifice, and hope, a reminder that through discipline and faith, transformation is possible. Wishing you and your families a blessed and peaceful Easter.

🇷🇺 🇺🇬 On March 30, Ambassador Vladlen Semivolos visited Hon. Odrek Rwabwogo, Chairperson of the Presidential Advisory Committee on Exports and Industrial Development to discuss issues of economic cooperation, including the creation of trade hubs in Moscow and St. Petersburg.

This week, we convened key stakeholders; @UGANAS_25, @MAAIF_Uganda (Veterinary Services), @TheHalalBureau (@muslim_umsc) & investment partners from Ethiopia, to strengthen Uganda’s export ecosystem for halal-certified beef and related products. The focus was clear: export growth depends on systems. Strong standards, credible certification, efficient logistics, and coordinated value chains are what enable Uganda to compete globally. The meeting also highlighted investment opportunities across feedlots, processing, cold chain, and transport, critical areas for private sector participation.

Africa’s prosperity lies in value addition, production, and self-reliance. In this interview with African Leaders, @OdrekRwabwogo shares a bold vision for a productive Africa, from the soil up. Read full article 👇 theafricanleaders.com/an-african-vis…

Uganda’s fruits and vegetables sector will not reach scale through scattered efforts. HortiFresh matters because it brings exporters together around a single agenda: aggregation, certification, logistics, and market diversification.  HortiFresh has set a target of growing the fruits and vegetables sector toward a $2 billion export opportunity over the coming years. To do that, the sector wants to work with partners in Europe, Africa, and other markets to diversify destination markets, especially at a time when instability in the Middle East is affecting trade patterns. We welcome the new board.

To strengthen Uganda’s export value chains, PACEID has signed an MOU with Green Hydrogen Fertilizer Company (GHFC) to advance a farmer extension programme focused on fertilizer use and traceability, laying the foundation for increased yields, improved quality, and global export competitiveness. "Fertiliser is not just an input, it is a catalyst for higher yields, better quality, and stronger export value chains. That is why this collaboration is central to PACEID’s export agenda." @matthewbagonza who signed for PACEID. GHFC is currently developing a fertiliser production facility in Uganda, with a projected capacity of 200,000 tonnes per year. @AsmundAukrust @MEMD_Uganda

Our Chairman @OdrekRwabwogo met European Global Gateway officials (@AnoukBaron @GerrmannM) in The Hague this week, calling for aggregation centres to lower logistics costs and boost Uganda’s export competitiveness across global markets. "Aggregation centres are key to stable supply and credible exports,” he said during engagements at the Netherlands Ministry of Foreign Affairs and Netherlands Enterprise Agency, where PACEID advanced logistics and multimodal transport solutions.

To all our Muslim brothers and sisters, may this Eid al-Fitr bring you peace, joy, and renewed strength after the holy month of Ramadan. As we mark this day of gratitude & generosity, we also recognize the important role of enterprise, trade, and exports in uplifting our communities. Eid Mubarak!