Paul Dervan

@mikefutia seo

I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors mapped, content written in your brand voice, rankings tracked on autopilot. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. If you're paying $200/month for Ahrefs & SEMRush, opening it once to export a CSV, then closing it until next month... This agent runs the entire loop for you: → Connects to Google Search Console and pulls your real ranking data → Finds your "gap zone" — keywords at positions 5–20, one article away from page 1 → Uses Apify to scrape who's outranking you and exactly why they're winning → Interviews you once about your brand, customers, and positioning → Writes content in your voice — not generic AI output that tanks after 90 days → Tracks rankings weekly and feeds what's working back into the next cycle No $200/month tools you barely open. No freelancers writing content that sounds like everyone else. No manually checking rankings and forgetting to act on it. What you get: → Keyword cards with a specific action recommendation for each gap zone opportunity → A competitive breakdown — who's beating you and the exact fix for each keyword → A weekly content plan generated from your real GSC data → A brand voice profile Claude uses for every article it writes Built 100% in Claude Code with Google Search Console. Full playbook is on GitHub — skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following so I can DM)

@mikefutia Claude

I just vibe-coded a TikTok research AI agent in Claude Code 🤯 A complete research-to-brief pipeline that scrapes TikTok, analyzes video hooks with AI, and generates creative briefs on demand. All inside Claude Code. Perfect for creative agencies and DTC brands who are still turning competitor research into briefs manually. If you're spending hours scrolling TikTok "for research," watching videos one by one, screenshotting hooks, and rewriting briefs from scratch every time, this agent eliminates the entire loop: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generates a full creative brief from your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running as a custom mini-SaaS inside your company. Every e-comm brand and agency should have at least one person who can vibe-code tools like this. It's becoming non-negotiable. I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@AriaWestcott It built me a very good looking website from scratch. Everything. And a chatbot for the website. All Claude Code. runwithfoxes.com

THIS IS INSANE! Claude just landed in PowerPoint and it's a total game-changer. Manual slide building is officially dead. Here's what you need to know🧵

I built a website tonight using Claude Code open.substack.com/pub/runwithfox…

@godofprompt Claude

Opus 4.6 just dropped and it's the most intelligent AI model ever released. But 90% of people still don't know how to prompt Claude properly. That's why I built the "Claude Mastery Guide" packed with: → Prompt engineering mini-course → 30 key prompting principles → 10+ mega-prompts ready to copy-paste → Strategic use cases for every skill level → Recently updated If you want to actually use Claude at full power, this is the one. Like + comment "Claude" and I'll DM it to you. (Must be following)

@ATrentham @grok - have you details of this guy or his YouTube video?

@"AI is a game changer for advertising"linkedin.com/pulse/ai-game-… on @LinkedIn

@Grace_Kite Hey Grace - interesting. You know more about the study? Types of ads, formats, channels etc

🤖Automated creativity works. AI ads outperform human ones. But there’s a dystopia on the horizon. Not one where Skynet nuke’s the planet, but one where creativity eats itself into a boring sludge. 🧵

@Grace_Kite @Pollage Hey Grace - Karen included TikTok in her attention study in Ireland. You’re correct - about 6 seconds active attention.

@Pollage My assumption would be yes, that tiktok is high attention. But I haven't seen a study on it.

📢If you want actual people to actually watch your ads, you can’t beat video with default sound on. 🧵

@kevin2kelly Bought your book today on kindle. Wonderful stuff. Lots of wisdom.

For more advice see my new book Excellent Advice for Living amzn.to/3mQL4c4 #excellentadvice

@shaneoleary1 @MarcosAngelides I interviewed Paul Dyson for my book a few years back when I read one of his earlier studies and remember thinking he was very good on the nuances of media.

🔥🔥🔥 @MarcosAngelides

@keerti_007 Did I miss the answer on guessing who?

@colinalewis @Will_Humphrey @paulmarkbailey @aprildunford If direct marketing, then everything from Drayton Bird. Maybe then a bit of Claude Hopkins and John Caples.

@Will_Humphrey @paulmarkbailey @aprildunford @pauldervan And, most important of all, study all the direct response material out there - get into the detail of all the old school 1950s and 1960s DM folks - Collier etc. Start with the two main Ogilvy books first. Read them when I was 21 (Ogilvy on Ads, Confessions etc)

@vbalusseau @wiemersnijders @hammer_mt I’ve read Hacking Growth and found it useful.

@wiemersnijders @hammer_mt Testing small and scaling what works (without Paid media first) is a recurring theme in these start-ups/early stage ventures. Which is not what we teach to students who might end up working for L’Oreal or LVMH. And I believe we need to also train our students on these approaches.

Some marketers still make fun of "Growth marketing", basically saying it's just a fancy rebranding of "marketing". It's not. It gets pretty obvious if you care to learn about it, as I tried to do. Here's a good piece about its origin. @hammer_mt hitenism.com/growth-hacking/

@thats_marketing @clairestrickett Yep. “Monkeys are mandatory” in the brief.

@clairestrickett @pauldervan I never doubted you

Proof that "put an animal in it" is probably the best thing you can do for any ad

@colinalewis @JCPHankins @vbalusseau Hi Colin - what is the decision trade off? As in, what does targeting v board approach mean practically for B2B? If I chose targeting, what am I choosing not to do, practically speaking?

@JCPHankins @vbalusseau Good way to put it-could not put my finger on it. In any case, as Vincent points & I've pointed out elsewhere, in a long B2B sales cycle targetting all categories buyer over long periods is affordable if you are Oracle.Not if you are a B2B travel tech firm targeting 200 airlines.

B2B Brands' customer profiles seldom differ. The authors rightly conclude that you should target every category buyer rather than focusing on some segments. I wish they added something like "should your budget allow" though. marketingweek.com/law-brand-user…

@colinalewis @vbalusseau Hit me up with those tools Colin. I’m very interested in anything that is tackling the challenge of scaling influencers.

@vbalusseau Honestly, I think this problem will be solved. Tools to 'solve' influencer scaling are already around. The staff to do this are you and cheap(er). And, its still cheaper that US TV campaigns.

Allbirds CMO in The information. I do believe in the power of communities (and even micro-influencers) for small brands. But I wonder how this can really move the needle for a fairly big brand such as Allbirds, and whether it can be cost-efficient as compared to other options.

@shaneoleary1 I forgot to answer your question. Facebook, Instagram and Twitter formats were the things I was thinking about. I know there are different formats for these but I don’t think any of them work that well yet because of low attention. TikTok does better on attention currently.

@pauldervan Which formats for digital ads though Paul?! BVOD, DOOH, CTV, YouTube? That's my issue as per original tweet, the conflation of 'digital' with 'targeted' or 'programmatic'.

@shaneoleary1 Agree digital is too wide a phrase. In our office, we tend to just call things what they are - Facebook ads, YouTube ads, Rte player etc.

@shaneoleary1 I think the formats for digital ads and what we know about attention does make it hard to create big ideas. Big ideas can be make using digital I suspect but the ad formats make it hard.

Far be it from me to criticise a bona fide adland legend. But my god some of the quotes in this are just nonsense.