Peter Rahal

Bella Hadid in Saint Tropez — eating David ice cream?!!!

@iiiitsandrea Everyone wants a hall pass

New brand from Medici (David’s parent company) 👀‼️

Cod 2

@jamestmurphy_ Consumer reports only interest in the extortion scheme not consumer safety.

This post has 3.5MM views (and counting) and is totally bogus. The author doesn’t know how to read a test result. His cited results (in app behind paywall) show premier protein UNDER the prop 65 limit for lead. All of them in fact meet the safety standard. He doesn’t know the difference between ppb in a powder, which is the amount of lead in a KILOGRAM of material, vs dose per serving - which is what all safety levels are set at. There’s also blatant typos in carrying over the test result (has mixed up premier and ritual readings, from the wrong part of the test). You’re fine eating your protein shakes. Watch what you fall for on the internet. This stuff is driving up anxiety for no reason.

@spencepawliw Appreciate it

Little late on this... But if you haven't listened to @PeterRahal speak about - Product development - Brand positioning - Marketing ideation - Leadership Just business in general... He is literally sharing the blueprint of how he built & exited a company for $600M Not to mention sharing how he is building another brand, in the same category, that will likely be worth 10x that. One of the best podcast I've watched as a Founder youtube.com/watch?v=0OdHGl…

@karine_hsu Looks great

new better for you candy brand, HallPass 👀 from the stuffed puffs founder!!

@malakai__daniel @RossMackay111 @david_protein Very nice

Ran my first 5K yesterday, finished in 25min, drank a cadence and had a David bar after. Top 5 best feelings ever @RossMackay111 @david_protein @PeterRahal

@connorrolain @markbrazil Yes

@markbrazil @PeterRahal the 40-50% margin target mentioned early in the episode... is that fully landed at the consumer’s door online dtc? cogs packaging pick n pack shipping?

This episode with @peterrahal is explosive. Now live on all platforms 🧠

@TheSzef @david_protein @markbrazil Thank you🙏🏻

Thank you to the @david_protein fam! Just came home to LOTS of protein. @markbrazil @PeterRahal 💪

@markbrazil Thanks for having me

15 lessons from the Open Residency x @PeterRahal podcast 🧠 1. Good ideas are not obvious — if everyone would think of it, it won't work. 2. Build a weight loss company without being a weight loss company — own the outcome, not the category. 3. Give away product instead of giving money to Facebook — inventory in hands beats impressions on a screen. 4. Brand first, flavor second — invert the category's design conventions and you own shelf presence. 5. A 40,000-person email list before launch means day one feels like a sellout, not a start. 6. Athletes don't sell product anymore — they're too genetically removed from the consumer to create relatability. 7. Anything truly innovative will be misunderstood first — education is just the price of breakthrough. 8. For CPG, the unit economics should work from day one — if the math doesn't work early, it never will. 9. The arbitrage in influencer marketing is finding the up-and-comer before they peak — kingmaking beats chasing celebrities. 10. The product is so good people don't believe it — turn skepticism into the headline of your own story. 11. If you're dependent on performance marketing, that's the problem — not the channel, the dependency. 12. A service failure handled with generosity creates a customer for life — the recovery lifts loyalty higher than smooth delivery ever would. 13. Position around facts, not fashion — macronutrients don't go out of style the way diets do. 14. Good branding lives in tension — antiquity paired with innovation, masculine name with feminine gold. 15. A bad creative outcome is on the founder, not the agency — if you gave no vision, you get no result.

@willchamberlain Was clearly Lawfare, it was settled civily

Two big constitutional problems with the prosecution of Rishi Shah: he was denied the counsel of his choice by overzealous prosecutors, who also scripted grand jury testimony against him. If the 7th Circuit doesn’t reverse, he should be pardoned. townhall.com/columnists/wil…

When prosecutors are so desperate to win, that creates incentives for prosecutors to bring trumped-up charges. The prosecutors in this case went from routine criminal work to $1,500-plus/hour white-collar practices right after securing a dubious conviction.

🧵Rumblings from the 7th Circuit over a tense oral argument in USA v. Rishi Shah which should be of concern to anyone paying attention to Democrat lawfare.

@shaikedem You are smarter than this

@PeterRahal Thank you for giving me that push to finally quit protein bars. As a company you need to give its consumers the facts and exact nutritional value, whether some ingredients are digestible or not that’s for the consumer to decide whether they still want that protein bar or product

No one is getting Regina Georged. The confusion comes from how calories are being measured. When food is burned in a device called a bomb calorimeter, it measures the heat released. But nutrition labels aren’t based on how much heat something produces when burned. They’re based on what the human body can actually absorb and use for energy. That distinction matters for ingredients found in David, such as fiber, sweeteners, and fat substitutes like EPG. Burning them in a bomb calorimeter treats them as fully digestible calories, even though they are not. That’s why the FDA requires different calculation methods for these ingredients when determining calories. David is 150 calories.

@_Alexjamal Thank you

@PeterRahal happy birthday best wishes

@caloriesproper2 Thank you for this

@PeterRahal Squash it with some metabolic chamber studies otherwise it's just word salad

@ecommcowboy Thank you, however the since is pretty clear and simple

@bk3kxx @Saksham_Agrawal we know, its been around for 20 years

@Saksham_Agrawal @PeterRahal exactly why I never tried them,,,, scary stuff. who knows what EPG does to the body its completely new. And it contains unnatural sweeteners as well. Peters RX bar is way better

David is 150 calories.

@business Desperate title

David Protein’s low-calorie, zero-sugar bar lauded as “too good to be true” by wellness influencers and beloved by “finance bros” on Wall Street might not be as healthy as they thought bloomberg.com/news/articles/…