Meaghan Butler

Introducing the Landing Page Optimization Kit – a self-guided system for marketers, freelancers and teams looking to improve conversion rates. It’s available now! Grab the special intro offer here 👉 postclickstudio.com

🚨 Breaking news: Canva Create is now over, and it was wild. The new Canva is going to transform DESIGN forever 16 incredible updates:

Your ads aren’t working because you’re not: - Hooking with relatable content - Agitating with emotion - Positioning your product correctly - Calling the subconscious to act Human psychology will always beat marketing hacks. Go for human. Not marketing robot.

@vincentbeima If only we could dismiss them once and they be gone forever

Repeat after me: "I will passionately and consistently dismiss Google recommendations that benefit Google and not me."

@amyppc @Realicity @GoogleAds So true! I’m lucky I was only dealing with one at the time

@meaghanppc @Realicity @GoogleAds And these responses don't even reference a ticket #, so you don't know which account or issue they've officially given up on and which is still floating in the ether.

Just had a client cancel because we've been waiting 3+ weeks for @GoogleAds support to respond and still haven't heard back despite multiple requests. Never been this disappointed in Google Ads. Their customer support is a joke these days. #ppcchat

@PaulRooneyEcom Depends on the client! I don’t max them out just for the sake of it. Usually by the 10th headline they start to get repetitive anyways. Sweet spot is 7-10

Do you actually max out the 15 headlines on your search & PMax ads?

@AkvileDeFazio As much as I love dynamic ads, I can’t really see myself using this! At best it might help new advertisers dip their toes into video/carousel formats without additional resources, but I doubt it would ever outperform more purposeful creatives

Interesting. There's a new "Flexible" Meta Ads format option in the ad level. Have you used it yet?

@AnthonyHigman Since when do cars need lawyers?

Google Ads Match Type Hypocrisy. Hey Google, The word ACCIDENT in these EXACT Match Keywords is Key Here FYI.

@bkrudy Much better than “Hi FIRSTNAME”

@meaghanppc On a positive note, they appear to have spelled your name correctly.

The irony of the third cold sales email promising to improve my reply rates

@adsliaison Great, thank you!

@meaghanppc Hi Meaghan, Glad you’re seeing good results. There aren’t plans to sunset DSA at this time. The self-upgrade from DSA to PMax tool announced this summer is optional & available when the campaign is predicted to see similar or improved performance.

@adsliaison Hi Ginny! Our client is seeing great results with dynamic search ads. I’d love to scale this but I’m worried about putting all our eggs in one basket in case DSAs are taken away in favour of Performance Max. Can you confirm if DSAs are going away anytime soon?

If you have multiple ad groups sending traffic to the same landing page… 💡 Consolidate similar ad groups into broader themes 💡 Create additional landing pages to better align with keywords in each ad group #ppc #digitalmarketing #googleads

If you have multiple campaigns with the same goal… 💡 Consolidate your budget into fewer campaigns to achieve better efficiency and scale 💡 Define specific goals & KPIs so that each campaign has a distinct purpose

Messy Google Ads account? Follow these two rules to simplify your account structure & amplify your results👇 1 campaign per goal 1 ad group per landing page

@RobertKarjalai1 Agreed! Not everything will get fixed but hopefully they’ll take all the negative feedback and work on improving it

@meaghanppc I'm getting used to it but it still has major issues such as the data processing delay and missing metrics...

2 days until Universal Analytics sunsets ⏱️ How is everyone feeling about GA4? #GoogleAnalytics

@brie_e_anderson @googleanalytics Lately it seems like every “learn more” link from Google is a 404 🥲

New @googleanalytics update! But.... uh... they forgot to update the links and they all link to internal/staging docs 😬 #GA4

@CJSlattery All great suggestions, but most small brands don’t have the capacity or expertise to do these things properly. If a brand came to us with all of this in place, I’d probably wonder why they’re outsourcing at all!

I have run A TON of Google Ads over the last 14 years. And I get outreach from smaller brands all the time. Many of them aren't ready to work with an agency, and I tell them that. So how do you get agency ready? For Google, there are a few absolute musts. (Also good to check for everybody in general) 1. Fix your conversion tracking. I can't tell you how many times I've seen brands, even larger ones, where they're double-counting leads or purchases, counting purchases, email signups, adds to cart, and other things as primary conversions and optimizing for everything. And they're using last click attribution instead of a multi-touch model like data driven or position based. Make sure your GA4 conversions and Google Ads conversions aren't double-counting! Your historical data isn't helpful if it's inaccurate, so clean up your conversion tracking. It'll help your future agency partner, but it will help Google achieve what you want to achieve. 2. Setup negative keyword lists. You're going to end up with a lot of negative keywords. It's how you make Google Ads more efficient. Organizing them into thematic lists will make it easy for you to know where negative keywords are, but also allow you to apply them to the right campaigns. There's still a place for campaign and ad group level negatives, but those should be limited to only what makes most sense at that level. The bulk of your negatives should be in lists. 3. Keep a record of your tests. You should be running tests in your account. Google's experiments tool is really helpful for this, and it will keep a record of what you've run. But it's not ideal. Keep a spreadsheet or a Google doc or something with a record of: What you tested The dates the test was active Why you ran the test The result of the test (key metrics) How much budget went to the test. This isn't an exhaustive list, but they're so so so helpful to future agency partner. What are other musts that my fellow Google Ads people feel should be added to this list?