Pradeep | The Future-Proof Human

@janwhyy Quite Intuitive and insightful! I have always been telling myself that a lot of new brands are now providing better alternatives than what traditional names HUL etc provide and that is the reason for a slow growth for these big FMCG brands.

Quick commerce is a $5.4B market in India growing at 70-80% CAGR. Blinkit, Zepto, Instamart collectively do 4M+ orders a day. But the interesting story isn’t the business. It’s what it did to how Indians buy things. 7 shifts nobody saw coming. 1/ 73% of q-com orders happen outside traditional shopping hours. 10pm-1am is now peak for ice cream, condoms, skincare, snacking. Three years ago this buying window didn’t exist. An entirely new consumption slot was invented and nobody’s talking about it. 2/ ₹149 mini sunscreen outsells ₹599 full size on Blinkit. The full bottle is a commitment. The mini is a maybe. Consumers are treating q-com like a sample store. Brands without trial SKUs are invisible. 3/ Brand loyalty disappeared in grocery. Search “atta” on Zepto. 8 brands sorted by delivery time. The one in the nearest dark store wins. Not the one your mom used. For staples, proximity replaced preference. Terrifying if you’re a legacy FMCG brand. 4/ Kirana shops aren’t losing staples. They’re losing the ₹50-200 impulse buy. The chocolate, the chips, the random face mask. The small purchases that used to happen because you were already in the store. That foot traffic is gone and it’s not coming back. 5/ Men started buying skincare. The anonymity of tapping “face wash” on Blinkit vs asking for it at a medical store broke a psychological barrier nobody was talking about. Embarrassment was the barrier all along. Men’s grooming on q-com is growing faster than any other beauty subcategory. 6/ Blinkit and Zepto aren’t delivery companies anymore. They’re media businesses. Blinkit’s ad revenue grew 220% YoY. Both crossed ₹1,000 Cr in annual ad revenue by FY25. Ads are now 15% of Blinkit’s total revenue. If you’re thinking of q-com as just a listing channel, you’re missing the point. 7/ The delivery bar moved for everyone. If Zepto delivers in 10 minutes, why does your D2C site take 5 days? The consumer doesn’t separate “q-com speed” from “normal speed.” Every brand shipping in 3-5 days is now competing against a 10-minute standard they didn’t set and can’t match. Quick commerce didn’t just create a new delivery channel. It rewired how 50 million Indians think about buying things

@TheHockeyIndia @FIH_Hockey @sports_odisha @Media_SAI Meeting English (Wales, England) and Pakistan during independence day should drive some attention to this event. History will be created if we beat 'our histories'!

𝐏𝐥𝐚𝐧𝐬 𝐟𝐨𝐫 𝐀𝐮𝐠𝐮𝐬𝐭? 𝐒𝐨𝐫𝐭𝐞𝐝! 🗓️ All eyes on the FIH Hockey World Cup 2026. #HockeyIndia #IndiaKaGame #HWC2026

The @TheHockeyIndia 🏑has LOCKED IN 😜 @SjoerdMarijne @waynelombard with our hockey team to take India 🇮🇳 to the @FIH_Hockey Women World Cup, Asian Games and much more to come! No doubts the team has been recovering from their lows! #IndiaKaGame #HockeyWorldcupQualifiers

@SjoerdMarijne @TheHockeyIndia @sports_odisha 2 more ;) Good early signs! Excited for the next adventures at the World Cup and Asian Games! Thankyou @SjoerdMarijne , @waynelombard entire staff for your ongoing efforts!

Thank you staff for our first tournament (#WCQualifier) together. First step has been made, up to the next challenge #NationsCup @TheHockeyIndia @sports_odisha

@SjoerdMarijne @sports_odisha @TheHockeyIndia @FIH_Hockey Hi @SjoerdMarijne I stay in Hyderabad and will be coming to watch the finals on Saturday! This is such a great opportunity. The stadium is 10mins away from me. I want to take a selfie with you! You've done a lot for the Indian hockey 🏑 Kindly let me how is it possible!

1st step has been made, we are unofficially qualified for the World Cup this year. Next focus is the semifinal against Italy. @sports_odisha @TheHockeyIndia @FIH_Hockey

@Finapithecus @1shankarsharma Why has gateway distriparks been stuck for last 2 years almost! Even after good results every quarter?? Why is it a lucrative buy ?

@1shankarsharma Some very lucrative buy HG infra Sandhar Tech Snowman logistics Gateway distriparks Sutlej textile Sarla poly Sigachi Bandhan Poddar pigment

I do believe that now small caps in India offer exceptional opportunity and value over Large Caps. That's where the money will get made from here on in India

@TMurgunde @BAI_Media @BCCI The timing was also quite apt! As if Lakshay wanted to finish the game early to watch the other final! 😀

Two screens. One heart. 🇮🇳 #lakshya Sen in the All England final 🏸 #TeamIndia India in a World Cup final 🏏 Sundays don't get better for an Indian sports fan. Come on 🇮🇳 🇮🇳 🇮🇳 🇮🇳 🇮🇳 #India #BleedBlue #WorldCup2026 #Final #AllEngland2026 @BAI_Media @BCCI

@svembu Just an FYI, there's an animal kopi luwak whose poop or "dung" is used to make coffee! Somebody would have done some research first to get to this coffee 😄 Indians go abroad only coz of such parties and people who demotivates to do anything new or challenging

Professor Kamakoti works in deep tech: micro-processor design. He is the Director of IIT-Madras, the best technological institution in India. He serves in the NSAB. He richly deserves the honour. I have defended him on scientific grounds and I will do so again: cow dung and cow urine have excellent microbiome that could be valuable for humans. It is the slavish colonial mindset that thinks these are not scientific propositions worthy of investigation. Some day, when Harvard or MIT publish a study on this, these enslaved minds would worship that as the gospel truth.

@airindia I was not able to find my wallet.There were two pockets and the wallet was kept in the pocket which was not visible at the first glance.The crew kept looking with me until we found the wallet. It was definitely an expression of kindness.Thanks to the entire crew staff

History has been created 🇮🇳 This is a New gateway for young indian boxers to the world of Boxing .This event had a Full House of 90,000 People . it can’t get Bigger. We Made it 🇮🇳🙏 #neerajgoyat

India wale hai 🇮🇳 tabahi to machayenge hi 🚀 #neerajgoyat

@KP24 @narendramodi He wants to protect all the endangered species of the planet!! Hindus being one of them! Yet Hindus don't understand this

A world leader speaking so fondly about rhinos on World Rhino Day. @narendramodi adores wildlife. A GREAT MAN! 🙏🏽

@TMurgunde @13harmanpreet @TheHockeyIndia @IndiaSports @manpreetpawar07 @16Sreejesh Miss your commentary:)

Champions 🏆 Bravo Team 🇮🇳 #IndianHockey win the #AsianChampionsTrophy - beat China 1-0. Defends the title bk to bk. 5th title for 🇮🇳 Congratulations boys !!! #HockeyIndia #HockeyAsianChampionsTrophy #Hockey #IndianHockey

☹️

@30Amitrohidas Please don't raise your hockey next time in a match! You're an important part of the team as a first rusher and your absence cost us the semi final match against Germany! Please play responsibly

@SangitaSJindal @IIHFHockey @TheJSWGroup Thanks for supporting the sports in India for so long!

What a thrilling match! Congratulations ⁦⁦@IIHFHockey⁩ ! You made our country proud!🙏⁦@TheJSWGroup⁩

Harmanpreet Singh said "I request everyone please support Hockey more & more - I promise every Indian that we will work hard & do better in the next Olympics".

@TheHockeyIndia The legend @16Sreejesh goes out with head held high!! A highly spirited team with a well deserved medal at the Olympics! #Paris2024 #HockeyIndia

The Man. The Myth. The Legend. The G.O.A.T P.R. Sreejesh finishes with a 🥉 in his final game! #ThankYouSreejesh #Paris2024 #Hockey #HockeyIndia