🏍benyamin@BenyaminHolley
If I were building a GTM Engineering team from scratch, here are the three profiles I'd hire:
I'd lead this team. Sales background, early-stage building and hiring experience, and a vision for how GTM Engineering should function inside an organization. Setting sprint priorities, unblocking the team, and making sure everything we ship ties back to pipeline. I vibe code production tools myself, so I can prototype systems before handing them off and spec work for the developer in a language they actually understand.
I'd run the whole thing like a software org. Sprints. Backlogs. Infrastructure that compounds day over day. The entire point of GTM Engineering is building systems that run without you, so you're freed up to focus on the creative, strategic work that actually moves the needle.
The Marketing Systems Builder
This person lives at the intersection of experiential marketing and automation. Events, ads, performance marketing. The problem with most marketing ops is that every event and campaign feels like starting from zero. New lead lists, new uploads, new enrichment, new routing. Every time.
I want someone who builds the system once. At my last company, a very skilled contractor who shall remain unnamed lest I break their moonlighting clause ;) built a "washing machine" in Clay. Raw leads go in. They get enriched, scored against ICP, deduplicated, and routed into Salesforce. Clean, qualified, tagged. That system turned event follow-up from a two-week slog into a same-day motion. This person owns that kind of infrastructure across every marketing channel.
The GTM Developer
The most technical hire on the team. Someone with an analytics brain who can look at 10,000 outbound records and tell you which inbox providers are converting, which metros produce the most profitable customers, and whether your Microsoft deliverability is tanking while Google replies carry the whole program.
They're also a traditionally skilled coder and product manager. Taking duct-tape automations and turning them into real infrastructure using APIs like ScaledMail . Automating inbox provisioning, domain purchasing, warmup sequencing in EmailBison . Building entire software products and data tools that allow the GTM org to run very lean.
The Outbound Operator
Your scaled SDR. Building lists, writing copy, managing lead flow, running email and LinkedIn campaigns at volume. Leveraging referral automation and systematic multi-channel sequences.
The difference between this person and a traditional SDR is that they're operating inside a system designed for leverage. The marketing builder feeds them clean leads. The developer gives them optimized infrastructure. Their job is to run the plays, not build the field. They'd be our resident copy/messaging experts and be the closest thing to a traditional seller the team had.
What personas/roles would you add to this team build?