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@nickcammarata this is how you set yourself up to be reborn in the animal realm
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One of the last artists I managed does about 20 million streams per album. That's $80,000 in royalties - not much on its own.
But, they make 10x that touring the record.
Why?
They have an extremely high concentration of core fans.
They buy vinyl.
Merch.
Limited editions.
They buy concert tickets in numbers you wouldn't expect when seeing their 300,000 monthly listener count.
These fans are worth far more than passive listeners, and they're the key to building a sustainable career - particularly for artists going their own path.
This artist earns over $1m touring the record in year one & almost every category earns more than streaming:
1-Year-Earning Estimates:
Touring: ~$1,000,000
Streaming: ~$80,000
Sync Licensing: ~$50,000+
Albums: ~$150,000
Soft Merch: ~$200,000
TOTAL: ~$1,480,000
Not bad for an artist 99% of you have never heard of.
This isn't a superstar artist by any means. But they are proof that when done right, there are avenues for sustainability outside the mainstream.
You do this by thinking about the shape of your audience, not just the size of it.
By going deep.
Not (just) wide.
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@faetdd @AIandDesign It can solve it by doing a vector similarity search and seeing how 'novel' the text is compared it to other tweets in the system
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I disagree to a degree, communication is a form of expression, I don't think it's the whole image though. An example would be pain, there is quite a lot of research regarding the lack of language to communicate pain in biological research due to level of granularity involved that can't be expressed with words
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