Sarah Stemen

What are the ethical questions and concerns with ads and advertising when the images are created with AI?

Yes!!! My latest and greatest post…

Your PPC guide to effective product category research via @runnerkik searchengineland.com/ppc-product-ca…

@theJoeShmow Yes! I def am it’s odd it came out of no where. I even saw “competitor com’

@runnerkik Are you seeing queries for competitors names using exact?

I am seeing a HUGE increase in competitor traffic and loose matching in one of my campaigns. It was perfect a few weeks ago. #ppcchat it really feels like a couch cushion, being shaken because these are exact match keywords

@MenachemAni @sengineland Same!!! Thanks for including me @sengineland

Honored to be included in the @sengineland Top 10 predictions for 2025.

@AnthonyHigman Yes, and yes if I were interviewing which thank God, I’m not I would definitely wear a sweatshirt lol 😂 but I am above the age that I don’t wanna have to prove something to someone… on the thank you and my reinforce that I’m interested if I really was…

Questions On Hiring In 2024/2025. 1. Is it just normal now for candidates to wear a t-shirt/casual clothes to a first round Zoom video interview? 2. It is just normal now to NOT send a thank email after a first round interview? Asking because we have noticed this to be more of the norm now than the exception. Wondering if this is just the new normal now due to both the pandemic and changes in how the hiring process works now with ai and automation being more involved. If a candidate did these things, would you still consider hiring them or this is a dealbreaker?

@BorisBeceric Omg!!! I wanna know the story!

First time getting hit by a chargeback hits different. Super shady by the client too... Ah well, we learn and we move on. #PPC #GoogleAds

@MenachemAni Applying this to my health these days…I never feel like it but I’m doing it…

Show up every day, put in the work, and make it happen!

@PPCKirk Because the feed sucks and I don’t even notice the ads anymore next to people who aren’t my friends showing in my feed with click bait - I remember when I used to discover amazing brands on Facebook that I would actually try and I liked the ads!

Word on the street (I'm seeing from a lot of sources) is that Meta Ads were a dumpster fire over BFCM this year. Was that your experience? Any ponderings on that (whether your experience aligned with that or not)?

@rileydandersen 😂

I run paid search for a behavioral health care company. The search volume for "narcissistic personality disorder treatment" went up 3900% the week of thanksgiving compared the week previous. hahah

@NeptuneMoon 🙌🙌🙌🙌

Dear brands that sell expensive things or things you don't really buy more than one of... Get your email campaigns sorted. You need different lists. I am not buying another fire pit or Christmas tree any time soon no matter this discount. (1/2)

@ferkungamaboobo Very true!!

What metrics do you prioritize for YouTube campaigns aiming to drive consideration, and how do you address challenges in measuring viewer engagement? #PPCCHAT

@TheCopyTrail Soooo true especially the attribution one but I love the others too!

@runnerkik Because they don't know how Because they suck at/don't get video Because attribution/proving ROI on every dollar kills creativity Because search/shopping/Meta is "safe"

Which while I am at YouTube questions, why don't more brands leverage YouTube? #ppcchat

Same username #ppcchat

@PPCGreg I love it!

If you haven't played around with notebooklm.google.com yet, I'd recommend checking it out. Here's an example where you can take a Google Ads announcement support.google.com/google-ads/ans… and it will turn it into a podcast conversation notebooklm.google.com/notebook/9c5c1…

@beyondthepaid Truth!!!!

Truth. Slack is the bane of my existence lol

@BorisBeceric Right back at you ;)

Happy "I made the TOP 100 list" day to all who celebrate. #PPCChat