Suraj Chaudhari

Month 35. ( Mar 2026 ) Total : 5.81 crore gross Shopify : 4.47 crore 🐧🐦🐸 Amazon : 0.61 👮‍♂️👕🐥 Myntra : 0.72 🐼🥭🏇 Still smaller nos but these really improve in the coming financial year.

Jason Sudeikis made around $300,000 per episode in season 1 of Ted Lasso. By season 3, Apple had bumped him to about $1 million per episode. Tim Cook just announced season 4 lands August 5, after a three-year break that looked like the end. The rest of the cast got similar raises. Hannah Waddingham, Brett Goldstein, Juno Temple, and Brendan Hunt all moved from the $50,000 to $75,000 per episode range to the $125,000 to $150,000 range. When production costs kept rising, Apple agreed to absorb them so Warner Bros. would keep producing the show. Most streaming companies wouldn't have signed that deal. Apple did. The reason has very little to do with making good TV. Apple TV+ has roughly 45 million paying subscribers. Netflix has 325 million, more than seven times as many. Apple captures less than 1% of all US streaming time, while Netflix takes 8.2%. Apple TV+ has been losing over a billion dollars a year, according to a March 2025 report from The Information. None of that is going to change Apple's plans. In the three months ending December 2025, Apple made $143.8 billion in revenue and $42 billion in profit. That works out to more than $400 million in profit every single day. The whole annual Apple TV+ loss is less than three days of Apple's profit. To Apple, the streaming service barely registers. Ted Lasso is the show that made people sign up for Apple TV+ in the first place. When it launched in August 2020, Apple TV+ was less than a year old and barely on the cultural radar. Ted Lasso won 13 Emmys, including Outstanding Comedy in its first two seasons. Suddenly Apple TV+ was the home of a show people couldn't stop talking about. That kind of cultural moment is worth more to Apple than any money the streaming service loses. Ted Lasso fans buy more Apple products. They stay subscribed longer. They tell their friends, who sign up too. Each new fan becomes another monthly check to Apple, and another reason to keep their iPhone instead of switching. The character started as a 5-minute NBC Sports commercial in 2013, where Sudeikis played a clueless American football coach trying to manage a Premier League team. Thirteen years later, that same character has become one of the most expensive ways Apple has ever found to sell iPhones. On August 5, the most expensive iPhone ad ever made premieres as a TV show.

Things Indian consumers stopped buying in the last decade and why: 1/Slim fit jeans. Zara, Levi's, and H&M all saw declining slim-fit sales in India since 2023. Wide leg, baggy, cargo took over in 18 months. Most Indian retailers still have 60% slim fit inventory sitting on shelves. The silhouette shift moved faster than supply chains could react. 2/Sugar-loaded packaged juice. Real, Tropicana, B Natural. The category has been flat for years. Replaced by coconut water (Raw Pressery, Cococart), functional drinks, and plain nimbu paani from the fridge. The "100% fruit juice" claim stopped working once people Googled how much sugar is in a Tropicana tetra pack. 3/Fairness products across categories. Fair & Lovely rebranded to Glow & Lovely. Fair and Handsome peaked around 2015 and declined. The entire "fairness" premise collapsed with Gen Z faster than any brand could rebrand. "Brightening" and "radiance" are the new words, but the consumer already moved on, and she's not coming back. 4/Department store shopping. Shoppers Stop, Lifestyle, and Westside footfall are declining consistently. Replaced by Myntra for convenience, Zudio for price, and D2C for specificity. The 3-floor department store with escalators and a Subway on the ground floor peaked in 2013. It's running on inertia now. 5/Traditional mithai boxes for gifting. Slowly losing to artisan chocolate (Entisi, Kocoatrait), gourmet hampers, and curated gift boxes. The ₹500 Haldiram's mithai box is still there. But the premium gifting conversation shifted. Sending someone a Raaka chocolate bar now signals more taste than a 1kg kaju katli box. 6/Loose cooking oil. The shift from loose to packaged was already happening. After FSSAI testing exposed adulteration in loose oils, the shift accelerated. Fortune, Saffola, and cold-pressed brands all gained. The neighbourhood tel wala is losing share every month, and the trust isn't coming back. 7/Sachet shampoo for urban consumers. Still massive in rural India. But urban consumers shifted to bottles, then conditioner combos, then D2C subscriptions. The ₹2 sachet consumer in cities has been upgraded. In rural India, it's still the dominant format. Two Indias, same product category, completely different trajectories. 8/DTH television. Tata Sky, Airtel Digital TV, Dish TV subscriber numbers have been declining since 2021. Replaced by JioFiber, Airtel Xstream, and smart TVs with built-in apps. The set-top box is becoming the landline phone of this decade. It's still in the house. Nobody uses it. The pattern in every category: the product didn't decline because a better product came along. It declined because the underlying assumption about the consumer changed. She doesn't want to be fair. He doesn't want a slim fit. They don't trust loose oil. They don't gift mithai anymore. When the belief shifts, the product doesn't decline slowly. It falls off a cliff. And by the time the brand notices, she's already 3 purchases deep into the replacement.

Over the past five years, two things have increased to record levels in Tamil Nadu: The first is…one family’s wealth. And the second is…Tamil Nadu’s debt.

Couples in China have started doing food deliveries together instead of traditional dates One of the couple will drive while the other deals with customers

🚨 INDIA'S NEW RENT RULES 2026. • Landlords cannot charge more than two months’ rent as a deposit. • Tenants cannot be evicted without legal due process. • Rental agreements must be digitally stamped and registered within 60 days. • Rent can be increased only once in 12 months, with 90 days’ prior notice. • Landlords must give 24 hours’ notice before entering the property. • If essential repairs aren’t done within 30 days, tenants can fix them and deduct the cost from rent. • Changing locks, cutting water/electricity, or threatening tenants is punishable.