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Pratilipi’s retention/monetization is arguably the best in the world.
- 47% DAU/MAU, 61.5% for premium.
- 69 min/day, 140 min/day for premium.
- 50% WAU active all 7 days, 60 min for premium
- 18.4% are paying MAU.
The only company that comes even close is Kuaishou, which beats DAU/MAU + time; and assuming e-commerce monthly active paying users are roughly equivalent to paying MAU, in that case it likely beats payer intensity.
Kuaishou does not disclose a comparable 7-day WAU habit metric, so there is no clean 4/4 winner. That said, Kuaishou is very likely the strongest competitor for this benchmark.
Ranjeet Pratap Singh@ThEbmr
Why should the SF / China have all the flex. Lowering the bar and increasing the reward. Losing by 5-10% on 2 metrics counts Find any comparable, of any type, at any scale, anywhere in the world, ever, across the core 4 metrics set. I will pay you 1 Lakhs + ₹100 * retweets
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