Liam

proof: Helped SEOSpace (now) 10x revenue and reduce churn by 40% [youtu.be/rMCZl2xdk_4] Helped Flozy add $1M within 6 months [youtu.be/ctuwuJ6jKmA] Helped ListMint launch and grow to $100,000s [youtu.be/CgJRtOSmtfk] Helped Instantly grow to $20M in 3 years while bootstrapped [youtu.be/XrDYf3_Yovc]

first time i've heard PG speak, i was expecting a posh english accent tf

@yoannpavy spicy marg maxxing

still londonmaxxing

@yoannpavy rule that i live by: take everything said on these VC circuit podcasts with a pinch of salt

i just finished listening to 20VC with Elena Verna from Lovable first of all i do respect Elena, she’s a goat on growth and doing great but i don’t agree with this narrative of organic growth needs to be above 60% or you’re dead on arrival and meta ads are bad for you

Twitter was YEARS ahead - ppl like @thedanielfazio put thousands of people onto modern way of cold email for example but since Clay a lot of VC money has been poured into GTM tech companies, which all market to each other primarily through LinkedIn content, ads & outbound More GTM content on LinkedIn means more competition, more innovation

@ClimStefan By brand awareness i meant him posting about these projects - it goes semi-viral and builds awareness for his companies, likely results in business impact Likely more biz impact than the pSEO itself

@saasliam so it would be better to start pSEO after normal SEO, a little brand awareness and some first page posts? Like when you are a little established, and pSEO gives only a boost?

Jake gets so many haters when he does this, it’s actually quite funny He did a similar thing back in 2023 (?) and to this day I still see people making sly comments about him on socials You’d think he was a criminal or something with the way people react pSEO always has the risk of getting traffic that doesn’t convert Maybe this is more of a brand play than direct conversions Regardless, it’s not that deep. Let the guy ship

@tomosman great website

Have said for ages, the UK should be 100% AI maxxing. It has everything it needs it just chooses to give all of it's money away to irrelevant shit. This a great step and we love to see it.

@kamilrextin yep, sounds about right although i thought the "native emailer" was actually still Smartlead under the hood via a partnership

Here's some Sunday armchair analysis Clay just launched Clay Ads, and part of me wonders if this is the beginning of a bigger shift. They started as middleware: chain APIs together, enrich data, build workflows, really elegant execution. GReat prodcuct but had a learning curve. But hey they invented a whole category of gtm eng But middleware has a problem: the value leaks off-platform. Your enriched contacts go to HubSpot. Your emails go to Smartlead. Your audiences get uploaded to LinkedIn manually. Clay touches everything but owns nothing. ZoomInfo ran this playbook. Started as a data provider, then realized the data was just feeding other platforms. So they built Marketing OS, Sales OS, and absorbed the activation layer & went up the value chain (TBD if they make a CRM play) Hubspot bought clearbit for the data (though they havent integrated as strongly as it could have been) Shopify did it too. Store → payments → fulfillment → email → lending. Every time value leaked, they plugged the hole. its the platform playbook Now Clay is doing the same thing: Native emailing (no more Smartlead or instantly leakage) Clay Ads (no more manual audience uploads or Clay -> CRM -> Audience match) Next up… CRM layer? Here’s the thing: at their valuation, they kind of have to? You can’t be a $1B+ middleware company (though zapier may disagree). You either become the system of record, or you get absorbed by someone who is. The enrichment and orchestration moat is also eroding. Claude Code + APIs means anyone can chain together the same data sources. The “hard part” is getting easier every month. So Clay has two choices: Move up the stack. Own the data AND the activation AND the workflow. Become the GTM operating system. Stay as middleware and watch margins compress as the orchestration layer gets commoditized. They’re clearly choosing #1. Whether they can out-execute HubSpot, Salesforce, Apollo, and a dozen AI-native startups on multiple fronts simultaneously… it will be interesting to see it play out

tapped into the london fan club with this one

a lot of London Maxxing on the timeline atm despite its flaws, London is one of the greatest cities in the world (London is not just Oxford street or Kensington) few places in the world where you can get finance bros, tech bros, 8am clubs and chicken shops within a few miles of each other Thursday beers in shoreditch after work remains undefeated

@AIProfitsLegend nice, is that a big sales org? i can't imagine this being a good decision if you're running a 25+ person sales org that lives in the CRM @scottmartinis what are your thoughts on this? you've worked with these types of orgs

@saasliam My one company actually did replace our salesforce with Claude code Personally at my agency I’m not using a CRM anymore everything lives off of supabase / vercel / fireflies / slack / email sequencer tool / stripe Pretty much it

The rate of market sophistication is pretty insane atm & the people who get alpha fast are going to make a shit load of money Everyone’s building their own tools and using agents Everyone’s got .md files filled with knowledge and frameworks dating back to Ogilvy I don’t think anyone’s going to replace their HubSpot CRM or email sequencer with Claude Code, but you’d be silly to underestimate the second, third order consequences of this Most people will say the role of an engineer is dying, I disagree Build your Claude Code or automation projects to a big enough scale and you’ll quickly find out why engineers are needed. But not just your average engineer who builds MVPs for founders, the demand will weight towards those who understand ML/AI, data science and scaling The type of engineers that can earn multiple six figures per year in a job whenever they want Same with marketers. Now everyone has a prompt or project to write headlines, scripts, social media posts You must be A+ or you will be beaten

@lottsnomad usepylon.com/omnichannel

anyone created a great b2b customer support tool? we have customers on slack, whatsapp, clickup, discord we're growing fast and itd hard to handle support tickets etc

@forgebitz Play vs. produce

i found something worse than vibe coding performative vibe coding the ability to spend thousands in tokens and having nothing to show for

Thinking "AEO is just good SEO" is a great idea if you want to make less money It's like saying "Good LinkedIn ads are just the same as good FB ads" Anyone who's advertised on both FB and LinkedIn at a high level knows this to not be true Yes, both are social advertising platforms and likely use similar technologies but the tactics you use are different because: - different targeting - different levels of intent - different creative requirements - different unit economics Same thing here SEO and AEO share the same activities: content, off-page authority building and good technical architecture But how you specifically execute (e.g. tactics) does differ depending on whether you're trying to prioritise for Google or LLMs How generative systems retrieve and prioritise information is structurally different from how Google ranks pages If the technology upstream changes, the downstream tactics also change (side note: good parallel is the For You page on TikTok that prioritised content differently than Instagram did at the time. the downstream consequences opened up new distribution opportunities) Google scores documents and returns a list of 10 pages in the SERP. LLMs retrieve semantically relevant passages via RAG and synthesise a single answer from multiple sources These are different systems with different priorities (1) With Google, backlink profile is one of the heaviest ranking signals With LLMs, the system isn't scoring your backlink profile, it's scoring how well a passage matches the query A page with almost no backlinks, or even a domain with low authority, that satisfies the query can get cited over a DA 90 This changes priorities because traditional link building (historically viewed as one of the main activities in SEO) plays less of a role (2) With Google, long comprehensive pages are rewarded which manifested in pillar pieces of content being created With LLMs, it could be a single passage that is retrieved and everything else disregarded This changes how we think about content structure (3) Google doesn't cross-reference whether your claims appear elsewhere LLMs give higher confidence to information that's consistent across multiple independent sources - they're trying to reduce the rate of hallucinations This changes how we think about off-page activities. It's less about having a do-follow link, more about consistency I would agree that with AEO there isn't necessarily anything new, it really comes down to prioritisation because we're dealing with different systems "just do good SEO" is weak advice because: - big oversimplification - most companies don't know what good looks like - edges aren't gained with convergent thinking like this

@sammarelich EU

@saasliam What location are you hiring in?

@abnerhorn Video games

@saasliam "plays games all the time" -- what does this mean?

the richest founder i know: - barely uses social (was previously active & now has a large team) - had top CEOs tell him he is doing things wrong, despite his company being an outlier performer - plays games all the time - mostly a team of contractors & agencies, not even sure if he has c-level execs multiple 9-figure EV business i think about that a lot

@AIProfitsLegend ey i appreciate that man, good to chat

Just met with @saasliam can definitely vouch that he has the sauce when it comes to SEO for SaaS

Big Tech shipping products like this is crazy Startups exist because incumbents (like Google) have historically been slow to innovate, which creates lots of gaps to fill But now incumbents are innovating much faster, reducing opportunity surface area for founders It’s easier than ever to start a company, everyone has the playbook stored in .md files but only the absolute cracked will successfully scale