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Scotty
357 posts
@CTtheDisrupter Most focus on acquiring new customers but miss the other 2 & that’s why they’re stuck worrying about meta performance because the business has no real foundation and they’re renting rev
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@CTtheDisrupter Rev = Customers x AOV x purchase frequency
- Same customer & AOV but higher frequency = more rev
- Same AOV & frequency but more customers = more rev
- Same frequency & customers but higher AOV = more rev
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BRUTAL TRUTH:
it’s not so much the LTV
but the 2nd Purchase Rate
How many people buy more than once
& how long does that take
Making this baseline better
Is exponentially better than chasing the end game outcome
*even if the SDE Covid Era Marketer bros disagree
Matt@matthucius
Single biggest learning from last few years - Retention (and therefore LTV:CAC) is the single most important thing in consumer - but it’s defined far more by category x market x timing than just executional rigour alone - Get that right and everything else is easier, get it wrong and you’re fighting an uphill battle - It can ofc definitely be changed and improved overtime, but it’s way harder than it sounds, cos retention/LTV is really the sum of all parts - brand, offer, pricing, category, consumer eduction, market sentiment, competition, macro environment etc - Pretty easy to solve for a lower CAC, much much harder to step change retention (and therefore your CAC ceiling) once you’re moving - Honestly this is probably my most practically valuable tweet 🤷🏼♂️
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@Dimillian Ain’t native till I see a real glass sidebar that sits on top
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Imagine this place if we had an actual good macOS native app!
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ok hear me out:
you know how some businesses answer phone calls with those Voice Response systems that read out options that you have to navigate with the keypad?
what if Apple Intelligence could listen to those options and give you a nice clickable list? 👀
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You're eating out and the bill is $74 - what are you tipping? Be honest, I'm trying to prove a point.
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@rokhladnik Definitely true, some of the best ad performance I ever had was just boosting organic posts that already did well with zero thoughts on setup
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Hot take:
If an ad is truly a top performer, it will break through.
Doesn't matter if you're using:
ABO or CBO
Consolidated vs fragmented setup
Manual bids or highest value
People overestimate structure
And underestimate creative
Correct media buying is just an amplifier
And don't get me even started on how they underestimate product + offer
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After being Claude pilled and spending months 100% in it
Proud to say I designed this screen for Runstream with 0% AI, all in Figma
Figma is a thinking tool
This is the part people don't understand
Jacob Rodri@jacobrodri_
bro this app idea is legendary it lets you livestream your runs with real-time pace and distance stats insane potential
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@CTtheDisrupter Saying ad level attribution isn’t accurate (breakdown effect, customer sees multiple ads, etc) while saying kill loser ads, seems contradictory
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THERE ARE NO VICTIMS in this CLASSROOM
1: STOP RUNNING ADS that don't work
2: STOP SPAMMING the account instead of killing losers
3: STOP PROMOTING offers that don't lead to 2nd purchases
4: STOP RECREATING WINNERS instead of solving problems
Making Money > Taking Credit
Manhattan, NY 🇺🇸 English
@EcomKostnchko_ Any day not in the red is a good day as long as you’re acquiring new customers and have a business model that will get them to come back
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@TateHackert Convinced they’re just giving you the small Gemma 4 models at this point
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What local model are you running the most right now?
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@AutismCapital How could you possibly think YouTube premium is a good deal when you can download an ad blocker in literally any browser, and download the audio or video from any YouTube video for free
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🚨NEW: YouTube Premium silently raises their prices to $15.99/mo. Son of a bitch! Right after we said it was a good deal too!
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@adamamcbride @nikitabier Good, get rid of the noise.
Hopefully they simplify the UI even more so it doesn’t end up like Facebook trash
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X just deleted mutuals🤯 @nikitabier this was the most useful features on the platform for avoiding scammers. An explanation would be appreciated.
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