Scott Leightman
6.5K posts

Scott Leightman
@scottleightman
VP, Comms & Industry Relations @Fiesta_Bowl @RateBowl. Past: USA Swimming, golf, NBA teams. Proud husband and dad (USNA Plebe + HS stud). Ithaca College alum.
















What advice does Mark Pope have for young, aspiring journalists? I’m teaching an upper‑level journalism course at #UK this semester, and on Thursday, I took my class to Pope’s press conference. I asked him what guidance he’d give the next generation of journalists. His answer was worth hearing.









The Fiesta Sports Foundation announced a new tournament for women's flag football. @Fiesta_Bowl CEO Erik Moses joined the show to discuss the new event. Watch the full interview on YouTube: youtu.be/F917ofgrrdU

History in the making! 🏈 The Fiesta Sports Foundation is proud to announce the inaugural Fiesta Bowl Flag Football Classic presented by @oakley, the first-ever national collegiate flag football tournament featuring Division I universities! 🧵 1/2

The Savannah Bananas just released a 2025 business update (and the details are wild). Here's what you need to know: 1. The Bananas played 113 games across college, minor league, MLB, and NFL stadiums • 2.2 million tickets sold • 91% ticket redemption rate If you multiply the cheapest ticket ($35) by the total tickets sold (2.2M), that's $77 million in ticket sales. The real number is likely even higher. 2. New merchandise sales record • 787,000 fans bought merch (80% in-person) • 1.96 million total items sold (2.5 items per person) The Bananas recently built a 100,000-square-foot warehouse for merchandise, leading to a 47% increase in order fulfillment during the 2025 holiday season. 3. It was a MASSIVE year on social media • 12.6 million new followers gained • Over 35 million total followers on all platforms • 18 million broadcast views on YouTube National TV broadcasts (ESPN, etc.) averaged 571,000 viewers, with a high of 837,000 on July 4th. 4. Broadcast Investments • The Bananas invested $13 million in live show production (new control room, camera equipment, etc.) 5. Players and People • 700+ year-round and seasonal employees • Over $15 million spent on travel last year • 150-200 team members travel each weekend • 12,000 potential employees on a waitlist The average Banana Ball player now makes more than $100,000 per year. 6. 2026 ticket sales • Over 4.2 million fans joined the ticket lottery list • 3.4 million tickets have been sold for 2026 • Premium membership club reached 40,000 members The Bananas are also launching a secondary ticketing platform — tickets can only be sold at face value, with no fees. The price you see is the price you pay. But while all of these numbers are extremely impressive, one detail stood out above all else. In 2025, the Bananas experienced a system issue that negatively affected 40,000 fans (equivalent to 100,000 tickets). But rather than making these fans deal with the inconvenience, the Bananas offered everyone free tickets, costing them $6 million in lost sales. Great work @YellowTuxJesse 👏

Honoring a special part of our history. Thank you, Jim!








