Michael Schaecher

@rjvir @Airbnb You’re talking to the person who literally executed all of the above

@sheq___ @Airbnb Yes, perhaps some semantics on the timing here. Not denying that after initial pmf, paid ads played a bigger part. However, in this talk, when asked about the early growth, Chesky mentions: - Events - Word of mouth - Craigslist growth hack - PR stunts youtu.be/W608u6sBFpo?t=…

Approximately 0 companies on this list were reliant on paid ads

@rjvir @Airbnb Brother I was there but ok. Just because it didn’t get the press for AI to reference doesn’t mean it wasn’t driving 70% of growth by late 2010 onward.

@sheq___ @Airbnb

@jaentwistle Would recommend more social proof and numbers for sure. Menu/nav of some kind. Better CTA distribution. Post click get started servely underwhelming. And more. DM me your email if want deeper download. Sounds fun.

Any designers willing to give feedback?

@juliapintar Playkit report

we posted 70k videos in 2025 (750M+ views) across ~200 creators we took all that data + found: > CPMs > best performing niches & formats > how to start a UGC program > how much to spend on creators > performance expectations & more! comment "PLAYKIT REPORT" and I'll share

@beechinour Send

@yoheinakajima Learning and starting to love poppy ai

any new ai tools that you’ve started using recently and love?

@Mho_23 GUIDES

if you haven't grabbed these guides yet, like + reply 'GUIDES' and i'll send you the link (must follow so i can dm)

@andrewdsouza @boardyai Boardy

I want to help 100 founders raise their rounds before the end of the year. We just unlocked a version of @boardyai that we didn’t think was possible. Boardy raised his own $8M seed round earlier this year. Since then, he's introduced thousands of founders to investors who have raised millions. We’ve been testing an overpowered version internally, and the results have been wild - founders are meeting stronger investors and closing rounds in weeks instead of months. He’s not ready for public release yet (the token costs are insane), but it’s time to start introducing him to the world. I’m personally working with 100 founders who are actively raising to help them close before the end of the year. You’ll work directly with me and the Boardy team and get early access before this version rolls out next year. Comment “Boardy” below, and I’ll message you the link to apply. If you know someone who’s raising, tag them below.

@zebird0 Close in a week?? Site says mid-May??

If you're excited about the genre and building tools, experiences, or games, let's chat. SPEEDRUN applications close in a week, and we're going to continue investing in the best founders in the space. Bang.

Anime is eating the world. I've always been an anime fan. The gateway was Naruto of course, but then Code Geass and Steins;Gate and FMA and many more surrounded me with intricate worlds, complex characters, and dramatic romances. It was a niche, nerdy hobby then, but no longer

@chircles Doc

Biggest advantage of doing ecom? The INSANE amount of credit card points you can rack up (if set up right) Just finished organizing my plan to get 2-4x points on EVERY dollar I spend in 2025 Comment “DOC” and I’ll auto-DM you my exact setup (must be following)

@elliot_garreffa @ZedCodeIO What guide? Also do you VPN to US too or just US phone and sim?

@ZedCodeIO So if you want to target US audience I’d do what I recommend in the guide and find a way to get US phone with US sim Most certified way to reach that audience

you know you're in growth mode when you've got a dedicated US tiktok phone locked and loaded 8 tiktok accounts all with posts everyday about your app lets get it

i don't know what they did to @figma but i absolutely facking hate how slow it has become recently

What’s going on with Figma?

Figma has become the slowest app in my workflow.

@StevenCravotta VIRAL

This strategy is making consumer app founders insanely profitable in 2025. CREATOR MARKETING CONTESTS You can make creators COMPETE to go viral for your product, and the best part is you only pay for the most viral video Like + Reply 'VIRAL' and I will DM you the method

@murphwork @seanfrank +1 this pet category would fit so good and room for so many product expansions inside of

@seanfrank Dog: Leashes/harnesses Bowls Crates Beds Ties into the brand perfectly imo and huge market.

What products would you buy from Ridge?

@lifeofbi @FinaloopTeam Link broke fyi

@BowTiedPassport 2013core

I want to be welcoming to foreigners in Mexico City, but can someone please explain these outfits?

@iamshackelford @BuyMoreLink I got a guy. Not on twitter DM if you want

@BuyMoreLink We didn’t they were existing customers but that’s an interesting strategy I think there might be data brokers who have regional data per store.

Not every marketing win comes with perfect attribution. Sometimes, it is a bit more vibe than reporting.. We're about to run our second campaign for Total Wine for BREZ. Now in TX, FL, MN, NC and SC No tracking links No custom landing pages No attribution model It crushed the first time Here’s what we did — Found out which Total Wine stores carried BREZ in Texas and Florida Matched those locations with regional email lists Sent a simple message, “Skip the wait. Find BREZ at your local Total Wine today” the key was sending for the weekend so people would have the time to go out A few weeks later, the shelves were cleared 🥹 ❤️ I’ve spent a long time building campaigns where every step gets tracked, analyzed, and optimized I was skeptical that it would be impactful enough, people don’t always move in straight lines.. they want what they want, and they want it now that meant skipping shipping delays and giving a ‘you can have it today’ option (more on this later) It can't always be ‘if you can’t measure it, don’t do it,’ Sometimes, the best results come from the simplest moves tldr, simple sells with a clear message