papiofficial

@AlfieJCarter connie

@spwfeijen ugc

@ConnorShowler Of course, I hate acronyms.

@shmula Exact match domain i.e: best{contractor_type}{city}.com

@ConnorShowler EMD?

@AlfieJCarter Sonnet

ai Sonnet 5 GTM skills are cracked rn... you can run account research, signal sourcing, cold email, LinkedIn outreach, CRM hygiene, and proposal generation on Claude and convert every workflow directly into booked calls and closed deals. i put together a full breakdown of the exact system in one doc. 200+ skills across account research, cold email, LinkedIn outreach, signal intent, CRM and pipeline, discovery, proposals, and revenue operations. every prompt copy-paste ready. every skill reads from your CLAUDE.md automatically. no re-explaining your ICP between sessions. Like + comment "SONNET" and i'll send it over (must be following so i can dm)

@shivsakhuja Goose!

Introducing iMessage video ads in Claude We taught Claude to make iMessage video ads in one shot with a single skill. These iMessage ads are absolutely killing it on Meta right now. The skill teaches Claude to make a full video ad in one shot with iPhone frame, SFX, music, and end card. And it's just HTML. It doesn't use any video generation models, so it's cheap! Comment Goose below and I'll send you the skill.

You might think I’m weird but @NousResearch Hermes on @discord provides a better user experience than Hermes Desktop - at least right now. Long-term, I hope Hermes Desktop grows and gets better. Case in point: my Hermes agents on Discord didn’t need tool access or permission to unzip a file or use cli, but on Desktop I had to ask the same Hermes agent on Discord how to enable those permissions for the same Hermes agent on Desktop. It’s a small thing but I have 7 agents and I had to enable tool access for all of them. Anyway, I’m rooting for Desktop but right now it’s not quite there yet but I know it will. Oh, and mobile access is important - I find myself doing work on mobile via discord and that’s not available yet on Desktop.

@noahiglerSEO What tool are you using to create that map?

I live audited a PE-backed plumbing, HVAC, and electrical brand in Austin that has over 5,400 Google reviews and still sits on page two when you search for HVAC companies. This is the same audit we run for every home service brand we work with. Here's what the map actually looks like. I ran heat map scans across the Austin metro. Standing directly on top of their own building and searching "drain cleaning near me," they show up 4th. For "plumber near me" they're invisible outside two small pockets right next to the office. Their primary category is plumber, and they can't crack the top 3 for plumbing searches in most of their own city. If you're not in that top 3 map pack, that search may as well not exist for you. The first reason is their name. "Fox Service Company" contains zero keywords. Look at who ranks above them: Alpine Heating and Air Conditioning. Atlas AC Repair. AC Pros Air Conditioning and Plumbing. Google reads your business name as a ranking signal, and "Service Company" tells it nothing about what you do. The second reason is that review count isn't the tiebreaker people think it is. There are companies in Austin outranking Fox with 1,600 reviews. One is doing it with 800. Fox has 5,400 and a 4.8 average, which is genuinely elite, and it's still not enough to overcome an unoptimized profile. If I ran their marketing, here's the play. Split into three profiles. One for HVAC, one for plumbing, drains, and sewer, one for electrical. Each gets an exact match DBA name and a primary category built for that vertical, so the HVAC profile can be named around air conditioning and heating with HVAC contractor as the category instead of everything hiding behind "plumber." They're pulling in what looks like 80 to 100 new reviews a month. That's enough velocity to feed all three profiles and still outpace most of the market. There are real tradeoffs. Each new profile starts with fewer reviews, and there's suspension risk if the paperwork doesn't back the name. The lease, the signage, the invoices, and the DBA filing all have to match before you touch the profile. This is exactly what the brands winning competitive metros are doing, and it's why they're winning. Their website tells the same story. They have a service page for every service, which most companies can't say. But the location pages are empty shells. Their Liberty Hill page mentions the city in a couple of headers and says nothing about the area. No neighborhoods, no local context, nothing that gives Google a reason to believe they actually work there. And the traffic data confirms all of it. Almost every visit to their site is someone searching "Fox Service Company." Branded search means the brand is strong, but SEO's job is the people who have never heard of you. Their best non-branded ranking is furnace repair in a small suburb, sitting at position 11. One more thing that surprised me. Their PE parent owns home service brands all over the country, and none of those sites link to each other. That's one of the strongest backlink sources any company could have, sitting completely unused, while their actual link profile is press releases and generic blog listicles. Credit where it's due. A 4.8 at 5,400 reviews is hard to build. The review velocity is elite, the service pages exist, and the brand has real demand. The foundation is stronger than 95% of home service companies. That's the takeaway. Size and money don't rank you on Google. Execution does. If this brand implemented everything above, they'd lead their market inside 6 to 12 months. And every single lever here works the same whether you're doing $500K a year or $20M. For clarity, we have no affiliation with Fox Service Company, nobody asked me to run this, and none of it is disrespect. Everything above is public information on Google, and the point is that you can run this same audit on your own business.

@iammerrick Congrats! Another win for Utah.

Personal news: I've joined Anthropic to work on Claude Design. Very excited to be here and to learn from all the incredible talent!

Whenever there's a new @NousResearch Hermes update, restarting the gateway for all my agents kinda feels like Christmas morning. Can't wait to try out their new superpowers.

@MichLieben Ads

Our Head of Growth runs $300K+/mo in paid ads without opening a single ad manager. Three platforms, one terminal, 12 custom Claude Code skills. 200+ hours of work off real client campaigns. Some clearing 4X ROAS on $1M+ spent. 40+ strategy files, 39 Python scripts hitting the platforms directly. My bet: the agency that codes its ad-ops owns the margin everyone else burns in clicks. The whole thing is 4 Claude Code skills: > /linkedin-ads (15 strategy files, 14 scripts): full-funnel framework with audience-sizing rules, 6 campaign structure models, ABM 1:1/1:few/1:many playbook, 35-item audit checklist, creative by awareness stage. Scripts pull demographics across job function, seniority, company size, industry, country. > /meta-ads (16 strategy files, 12 scripts): the Meta Ads Operating System, Creative Cadence OS, Pixel + CAPI setup, ABO to CBO to Advantage+ progression, creative fatigue detection. Scripts handle full creative-copy extraction across link, video, carousel, dynamic formats. > /google-ads (9 strategy files, 13 scripts): the intent ladder, account structure split by intent, Phrase/Exact then Broad keyword progression, Performance Max guardrails, search-terms wasted-spend finder. > /onboarding: 5-minute interactive setup. Walks credentials platform by platform, tests connections. Underneath all three sits the foundations layer: the 5-Stage Demand Engine (replaces TOFU/MOFU/BOFU), budget allocation by stage and channel, voice-of-customer copy framework, scaling quadrant, optimization signals split between leading and lagging. On each platform, one job at a time: > Google: pulls 30-day search terms, queues every query that spent money with zero conversions as a negative once you approve, audits quality scores in the same loop. > Meta: click-through fatigue watch across every live ad. Audience oversaturation flag. > LinkedIn: 35-item account audit, then demographics on the top campaign. The job titles and company sizes that convert. Read-only until the diff matches what Ivan would've done by hand. Then negatives, then fatigue, then bids. Weekly pass: Ivan runs the zero-conversion sweep on Google, then the fatigue check on Meta, then pacing. Diff against last week's run. Comment "ads" under the article and we'll send the repo. Must be following.

@boringlocalseo Localrank

Steal this local services money-page outline. Use it for a Charlotte water damage company, a Dallas roofer, a Tampa HVAC shop, or almost any high-intent local niche. The page is not: "We provide great service. Contact us." The page is a buyer-decision asset. Here is the outline: 1. The urgent problem in plain English. Example: water damage cleanup after a burst pipe. 2. The price range or job-size range. For restoration, the buyer may be comparing a $3,500 dry-out to an $18,000 rebuild. 3. The response window. Same day, after hours, weekend, emergency dispatch. 4. The proof. Photos, review snippets, neighborhoods, insurance examples. 5. The decision rule. When to call now vs monitor it yourself. 6. The comparison. DIY vs handyman vs licensed restoration company. 7. The next step. What happens in the first visit. That is the page AI answers can reuse. That is the page sales calls can reference. That is the page paid traffic should land on. LocalRank helps local businesses find and build these money pages instead of publishing generic local blog filler: localrank.so Comment "LOCALRANK" + bookmark this and I'll DM you the local services money-pages template.

@mvanhorn @Dimillian I thought you mentioned using an IDE in a post - building with CODEX and just looking for a better tool.

@shmula @Dimillian What are you trying to do? It’s not what I use

.@Dimillian I'm looking at using CODEX Monitor but before I do, I was curious if it is going to be folded into OpenAI and maybe I should just wait or nah? @mvanhorn was this the CODEX IDE you use? I think you mentioned one in a post once.

There’s one AI UGC engine I’d bet on for D2C right now: 5.2. I don’t post every win, but the track record is becoming hard to ignore. New result screenshots land in my DMs almost daily now. The best ones I’ll show inside the community 🏆 (coming soon)

This is excellent. I just had my Hermes agent go through my inbox last night and, as it turns out, I had several sequences from companies in there because I’m trying to see what they’re doing. My agent pointed that out to me and suggested to send me a map of the sequences instead of the actual pieces. 1 map vs 7 emails. I’m afraid it’s become a bad habit for me to sign up to things just to see what the drip campaigns will look like. I need to try agentmail.

@DODOREACH I just migrated my openclaw agents to Hermes. No regrets. No drama. Just productivity. Pretty awesome.

@zackpaid Higgs

we're producing 100 meta ad creatives in 30min thanks to claude + higgsfield MCP just imagine accessing: - chatgpt images 2.0 - seedance 2.0 - opus 4.8 in the SAME claude chat so i decided to document the step-by-step playbook behind how we generated multi-7-figures with this method here's EVERYTHIGN we'll cover: → how to setup Higgsfield MCP: connects Claude to 30+ image and video models through one endpoint, 2-min connect, no API key, existing credits carry over → the model stack: which model when - ChatGPT Images 2.0 for text statics, Seedance 2.0 for animation, Kling 3.0 and Veo 3.1 for scaled winners → market research prompt: produces an ICP pain map plus 7 ad angles ranked by differentiation (this is the angle that found an $8.4M-premium insurance hook) → creative strategy + copy stack: 3 angles x 3 copy variations each, written straight off the ICP pain map, production-ready → image generation: full static ad creative in 60-90 sec, 3 composition variations per angle - a bar-chart static hit 5.1% CTR, the highest we'd ever tested → animation: turn any static into a motion loop - one animated version ran +31% CTR over the same 14 days → the 7-day campaign test structure: 3 angles x 3 images x 2 formats = 18 variations, with exact day-3 and day-7 kill and scale thresholds → the localization add-on: spin 3 city variations off any base creative - a real estate client hit $14.10 CPL on 479 leads, $43,575 in commissions everything built after generating $10M+ across our clients' service based businesses at my meta ads funnel agency and for 24h, EVERYTHING can be yours for free like + comment "HIGGS" and i'll send it over (must be following + RT for priority access)

wow, this is low key kinda crazy. I wonder what the specific national security concerns were.

@AlfieJCarter Skills!

Fable 5 just changed outbound. All you need is: - A laptop - A Claude Max subscription - 10 minutes to install once That's enough to run a complete outbound stack covering prospect, research, sequence, CRM, enrichment, deliverability, and pipeline review. No expensive sales tools. No building prompts from scratch. No remembering which skill handles which task. Most people still use Fable 5 for one-off prompts... But the engineers pulling consistent pipeline are quietly using Fable 5 to: - Build a prospect list from ICP filters in under 2 minutes - Research any account and return a ready-to-use brief before every call - Write a 5-touch sequence calibrated to the specific signal that triggered the outreach - Run a pipeline health check and flag every deal with no next step, no recent activity, or a close date that has already passed - Route any outbound task through one router skill that chains the right skills automatically without you remembering what anything is called Usually, I sell this 89-skill bank for $97... But today you can get it FREE. Inside you'll discover: 89 skills filtered from the full sales-skills/sales repo for engineers doing outbound and pipeline work — everything not relevant has been cut The /sales-do router skill that takes your objective in plain language, asks a few multiple-choice questions, and returns a detailed copy-paste prompt with your full context loaded Platform skills for Salesloft, Apollo, Lemlist, Smartlead, and Instantly with prompts calibrated to each tool's native workflow CRM skills for HubSpot, Salesforce, Attio, Pipedrive, and Close covering deal inspection, pipeline hygiene, and forecasting Multi-step workflow chains that take you from a company name to a prospect list, enriched and verified, to a reviewed ready-to-send sequence in one session Want it? Like this post Comment "SKILLS" Follow me to receive it in DM Available FREE for 48 hours only.