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Shreshta
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Shreshta
@shreshhhhhhh
Branding and digital product design for consumer biz
Bangalore Katılım Nisan 2014
821 Takip Edilen415 Takipçiler
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i'm hiring — bangalore | london.
— design engineer: owns the loop. design, build, refine, ship. figma to production, zero handoffs.
— product designer: ux, flows, interfaces, and the thinking behind them. end-to-end product craft.
— brand designer: identity systems, typography, visual language. the things people remember a brand by.
— ai filmmaker: writes and directs ai-generated film for our campaigns. taste required, camera optional.
— experiential designer: dreams up in-person experiences and then pulls them off.
— producer: runs the projects, owns the client relationships. the glue that makes the rest of us look organized.
titles aside, what actually matters:
0 ego
high agency
obsessive about craft
great team player
low drama, high standards
ships fast
gives a damn
the bar is extremely high cause you'll be working with me and i hate incompetence.
reply with your portfolio. no dms!
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Someone invented a new way to protect their bmw against flash floods and failing infrastructure in @peakbengaluru 's indiranagar

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still so funny that she was named CHUTNEY in legally blonde
Film Updates@FilmUpdates
Happy 51st birthday to the iconic Linda Cardellini!
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@MoolaAnanda @virsanghvi Can I ask why despite multiple responses on this thread, you still felt the need to invoke grok?
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@virsanghvi @grok does 34 degrees in London feel the same as 34 degrees in Delhi?
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Na Config 2026, o processo de criação da identidade visual de Brat, da Charli XCX, desenvolvida no Figma, virou estudo de caso.
Apesar de parecer apenas um fundo verde com a palavra “brat”, a capa levou cerca de cinco meses para ser desenvolvida.
No palco, o designer Brent David Freaney mostrou o arquivo original do projeto, revelando centenas de testes de tipografia, composição e cerca de 500 tons de verde até chegar à versão que virou um fenômeno da cultura pop.
A proposta era justamente criar algo que parecesse “errado”, estranho e provocativo, mostrando que, muitas vezes, o design mais simples é resultado de um dos processos mais complexos.




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@sugandhanisa Upi being the only viable pathway to success in Indian tech is absolutely hilarious
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It’s not that complicated. WhatsApp may seem like a global product but effectively it’s not. India is WhatsApp’s only “viable” market, with both the numbers and the consumer habits to make it a possible lifeboat for Meta’s otherwise flailing position as a tech company. Kunal himself has commented previously on India being the world’s DAU farm (which is true).
WhatsApp has already maxxed out its business product in India (no other country’s consumer or regulatory bodies would permit or tolerate the level of spam India deals with on WhatsApp) as well as its ads product (there are ads even between stories now, ffs, in a private messaging app).
The only lever that is yet to be maxxed out is its payments product which launched in India a few years back. Considering the growth of India’s digital microtransaction economy and corresponding consumer habits, it’s tempting to consider that WhatsApp has the chance to outdo every payment product in the region.
All of this narrows down the executive search quite a bit. The $900M investment is not only for Kunal, it’s for the intellectual property he brings about India’s fintech (a headache for global executives everywhere) and Indian consumer habits, from the homegrown CRED. It’s actually a small price considering UPI hit ~230B transactions last year, 33% increase y-o-y. I believe the microtransaction economy is projected to reach $600B in less than a decade. If that’s even fractionally true, it’s a small price for a strong hire. About half of that $900M is going to be new fuel for the company (which will certainly buy CRED good runway), the rest helps investors get an exit.
I surmise WhatsApp is planning to become a fullblown payments product. Messaging + microtransactions has anyway been the trend in Indian consumer products. Bad news for the local fintech startup economy. Worse news for the consumer, imho.
It may be time for someone to build the next messaging app for friends and families. It’s been a while.

Sheel Mohnot@pitdesi
Very interesting- single person acquihire sorta Meta invests $900M in Indian Fintech Cred at $4.5B valuation (mix of primary and secondary) CEO @kunalb11 steps down, joins Meta to lead WhatsApp (from India??? It is WhatsApp’s biggest market by a long shot)
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