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60% of 2026 cars got a price hike.
The average increase? $691.
But nobody is talking about what that $691 actually costs you.
At 6.8% APR over 69 months (the current average), that $691 sticker bump becomes $840 out of your pocket.
Honda Passport? Up 5.1%. Base price climbed $2,350. Loaded? $3,980 more.
VW is straight up blaming tariffs for 2.9% to 6.5% increases across their lineup.
Meanwhile 20.3% of new car buyers now have monthly payments over $1,000. That is a record.
The sticker price is not the price. The financed price is the price.
Want the full breakdown with every brand compared? Text us at +1-650-246-9739
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