Osinachi O.

Bola Ahmed Tinubu (@officialABAT) is a master PR strategist. Stay with me. In a few weeks, campaigns for next year’s election, scheduled for the first quarter of the year, will kick into full gear. Now imagine going into such a crucial election with a PR narrative where your wife, the First Lady, is visibly and passionately championing the cause of petty traders, akara sellers, market women, roadside vendors, disbursing grants and advocating for those at the very bottom of the economic ladder. That’s powerful political optics. He saw all the ruckus from the “Olodos Uprising” and how they, in their ignorance decided to rubbish a honest statement from his wife about helping the down trodden. What did he do? In one fluid move, baba owned it completely. Rather than run from it, he has strategically turned it into a political and PR anchor. From Emi Lokan to City Boy, from Baba Alagbado to now being associated with advocacy for awon Iya Alakara and petty traders across the country, he has consistently shown an ability to reshape public narratives around himself. Whether you support him or not, there’s a lesson here. As a student of public relations, I believe the political communication playbook of Bola Tinubu, especially during election cycles, deserves serious study. I’d pay good money for the opportunity to shadow the mind of Bola; dig through his archives - personal and public, and document the strategy, political calculations, and communication instincts that have defined his rise. Such a mind NEEDS in-depth documentation for posterity. @STinubu, what says you?

What a turnout! Thanks so much @theo for stopping by, and to everyone who came with such great questions. The perfect way to wrap up a few amazing days at the OpenAI booth. Until next time, @aiDotEngineer! 💙