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Second month of the year and I now around $7k/month.
July $0 → August: $709 → September: $1,372 → October: $1,689 → November: $1,806 → December: $3,003 (+66.3%) → January: $5,754 (+91.6%) → February: $7,166 (+24.3%)
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Steven Phuc
356 posts
Do you know why Apple is so strict about “manipulation” in subscriptions?
They hate anything that could lead to chargebacks or refunds — because someone ends up paying up to $100 per case.
Either Apple stays super strict… or the developer pays the cost (which Google will do). x.com/vdugnist/statu…
What option do you prefer?
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Features like Trial Toggle or Cancel Purchase (or retention offers after you dismiss the paywall) live in a total gray area right now.
They’re not explicitly banned in the Apple docs… but they’re getting listed as “risky behavior” more and more.
As a small dev, I just want solid resources from big companies like @superwall (@jakemor) or @revenuecat (@_chuckyc) or any other big subscription tools
You have the reach and the data.
Please make this crystal clear with an up-to-date paywall guide for the rest of us, so we don’t get caught in the middle.
Or @seraleev or @adamlyttleapps, do you know any good guide or resource about this?
Viktor Seraleev@seraleev
Wanted to walk through what happened today. I posted that a Superwall feature at $199/mo falls under Guideline 5.6. Developer Code of Conduct. Manipulation (a follower pointed this out in the comments). Yesterday I watched Adam Lyttle video where he shared advice from Will. I read Will’s article, it’s public. I attached a screenshot from it as an example. Today Will got a letter from Apple confirming that the Superwall feature at $199/mo may cause problems. I don’t know if he got it during an app update or not, but if you’re using this feature, it may cause problems. I want to publicly apologize. @athcanft if you need help navigating this, I’m here. I had zero bad intent. And now we all know Apple employees read my posts. Didn’t know that either.
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Clarity: 100% back of revenue generate by Ads
Current state: 1000 daily with 600 Google ads spend daily
Can you share more about the 40% number.
@seraleev
For me as now: I have ROAS Ads 100% so it return 100% for me but the user will stay for next years (mostly) so it will compound next year I believe. Is this correct? Hope so?
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@stevenpdev > 3. Investing 100% back.
I’ve actually never reinvested 100% of the profits back, usually it’s been around 40%.
Still, it’s really nice to see that hockey-stick curve on your chart. Happy for you!
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This is what I follow also and advice another follow also:
"No magic formula. No growth hacks. Just shipping, patience, and putting money back in month after month"
1. I have nearly 10 apps before find my one
2. Double down on it with Paid ads
3. Investing 100% back.
So follow someone has done it for more than 5 years, share in public and has repeat successes.
Viktor Seraleev@seraleev
A simple recipe for growth (after 5 years on mobile development): 1. Find your scale and what you’re done with Ship a lot. 10, 12 apps if that’s what it takes. Clarity comes from building, not planning. You only learn what works by shipping. 2. Pick one paid channel. Go deep. Start with what you can afford. Test slowly. Stay patient. Master one channel before you touch the next. 3. Reinvest. Every month. No exceptions. A big chunk of revenue goes back into growth. No toys. No shortcuts. Reinvestment outlasts motivation every time. No magic formula. No growth hacks. Just shipping, patience, and putting money back in month after month.
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One saw a 75% increase in LTV per user. The other suffered a 50% drop in subscriber conversion.
Hard paywall maybe good in short term but maybe soft paywall ever better in long term you need to filter and test yourself
Here is another real example
revenuecat.com/blog/growth/ha…
Aaron Paul@_aaronpaul25
#3 — The interview touched on hard paywalling driving big conversion lifts. True for us at Glam Up but we moved away from it for Sprout. Now users can poke around see real jobs, then hit the hard paywall on swipe. Conversion actually dropped slightly. However, retention and revenue went up. Hypothesis: users who convert after seeing value churn less than users who convert from FOMO. Why? Cause if you converted off FOMO and we don’t have jobs in your field on the app that’s an instant churn and refund request. The conversion lift from hard paywalls was getting eaten by retention later so it just resulted in lower ARPU overall at the end of the day.
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Link to the video: youtube.com/watch?v=Bf12MN…
Thank @madebycol and @JosephKChoi for this awesome video.
YouTube
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Masterclass in 1 hour from a collage app founder doing $400k/month with 2 app from idea → build → distribution.
Some questions I found really interesting:
- How and why did she come up with the idea?
- Why did she build the onboarding flow this way?
- Why did she build the paywall like that?
Other interesting things she shared:
- How detailed she is when studying viral videos. It goes down to seconds, camera angles, small hooks, and tiny details.
- How she turns that into a system/course so other creators can repeat it.
- How increasing price increased conversion.
- How she copied the system from the first app to the second app, and why it worked again.
A lot of useful lessons here, especially if you’re building consumer apps.
Some great number:
- Built 4 apps before 25, Built MVP in 3–4 weeks
- 1M users in 6 months
- $150k MRR with first app
- $250k MRR with second app in 8 months
- Over 1,000 creators trained, many creators went viral within 2 weeks
- 20% price increase also increased conversion
- Hard paywall after onboarding increased conversion by 50%
- Newest app almost $200k MRR in 3 months
Link in the comments.
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"Meanwhile the best thing that has worked for me is prioritising walks in nature every day. Leaving my phone at home, getting out of the house and just going for a hike each day for 20 mins."
Yes it work with me also. Go to swimming pool , walks with the kid to/from school in the morning and afternoon, go to center by bicycle...
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In December I went through an episode of depression
There is a lot of personal issues going on in life which I won't talk about publicly
I've since been seeing a psychologist and have been prescribed SSRI's
They made me numb, lethargic and made me put on a bunch of weight really quickly. I couldn't concentrate on building things and just wanted to sleep all the time. Which made me feel even worse.
The opposite outcome that I wanted
On top of that, some of the screening questionnaires I did show I have an "over-inflated" sense of my own importance. Whatever that means.
The questionnaires asked things like "do you think your work has a high impact on others?", etc.
But I answered them truthfully. I think my work *does* have an impact on others by nature
And.. is that actually a bad thing? The medical system seems to want to put a label on it.
The whole experience has been really annoying and dumb.
Meanwhile the best thing that has worked for me is prioritising walks in nature every day.
Leaving my phone at home, getting out of the house and just going for a hike each day for 20 mins.
That clears my mind, helps me reset, and keeps me grounded more than anything.
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@adamlyttleapps maybe you can check facebook.com/ads/library and see what’s currently working in the market, then apply it to your use case.
My strategy might also work here: Follow the best-performing ads in your niche and apply to your use case, test whether they work for your case or not
Adam Lyttle@adamlyttleapps
Meta ads reported best performance from Irish females 65+ years old…
So I made an entire ad campaign just targeting them
Went all out with the creative:
Got a voice actor off Fiverr,
added sound effects,
music,
transitions
Man I felt like Christopher Nolan or something
Hit all the pain point perfectly
"This is a masterpiece!" I thought to myself
So, I ran the ad..
and BAM!
Got poor views
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Could you share more about the current costs of Apple Search Ads?
Has it gotten better/more affordable lately?
Previously you mentioned that Apple Ads tend to be more expensive than Google Ads.
Also, one other factor I’m thinking about: Google Ads should eventually improve at finding the right users with purchase power through its optimization which Apple doesn't have?
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Today I would recommend starting with Apple Search Ads (I’m currently trying to scale this channel myself).
- minimal integrations
- simple ads manager
- no attribution issues
- quick results
- for tracking, the Apple ads manager + any service (Apphud, Adapty, RevenueCat) is enough
Why not Google Ads?
Hard to get attribution, can take very long to set up, risk of burning money without seeing results (experience required).
Julian C.@zogger13
@seraleev Viktor for a new app you recommend starting with google ads? I see so many devs saying to start with tiktok but i hired couple creators and it turned out to be a full time job and with next to no results. Currently trying to run apple ads
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Hello lovely subscribers!
Lets get into a regular routine for live session catchups!
Let me know where you're from and what time you're available and I'll start planning the days that work best
Adam Lyttle@adamlyttleapps
Need free consulting/help with your app growth? I’m going to be doing free live feedback sessions again Get help with your: App Store optimisation App growth Meta ads Subscribers will get a link ahead of time with the sessions being recorded and posted online Will lock in some times soon
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I've been actively spending money on Apple Ads to diversify my user acquisition channels especially since relying on ASO only hasn't been working well for me lately
As I spent more time on the Apple Ads site I noticed some bad UX flaws that were directly impacting how I interacted with it:
long loading sessions every time I switched context
& no easy way to see the right data, like how much I spent on a campaign and how much I earned from it .. amongst other stuff
There are definitely big platforms that offer Apple Ads management with powerful features, but I found they’re not really suited for my scale
I needed something like Astro but for Apple Ads!
And guess what happened...
I found myself building an app for that
I believe it will be useful for indies like myself, focusing only on what we actually need to hopefully increase revenue while keeping a close eye on spend..
let me know if you are keen to test it and will dm you once ready :)
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@tjthedev @adamlyttleapps Adam has 5 kids and one on the way so 😆
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@adamlyttleapps If you choose 8AM I’ll definitely be there, if you decided a bit later I’ll make it work as well
I have 3 kids so I understand the time constraints 😆
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120k/month with one app with Google Ads for Android in one year.
"Do Android users convert to subscriptions as readily as iOS users?"
-> I don't know — I'm just getting started.
You really need to test things yourself, but seeing other indie developers succeed gives you the confidence to try it out.
For example, @seraleev scaled using Google Ads targeting iOS users.
I can't do that yet, but I'm willing to test it and find out along the way Android users convert also.
And then find another indie developer who scaled his app to $120k/month in just one year with Google Ads for Android. And then learn from him and apply to my case.
Here is the video you can check his app and learn from him also: youtube.com/watch?v=0pp4X5…
YouTube
Alex V'@AlexStudio44
@stevenpdev Do Android users convert to subscriptions as readily as iOS users?
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@seraleev @adamlyttleapps Hope can be same as you in 1 year. Thank you again.
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On X, I’ve met many great developers, but one stands out.
My Australian brother @adamlyttleapps
He was the motivation that kept me going in tough times. And now he’s made two videos about me, each one better than I could ever do myself.
A year ago, the first one came out, about my formula for reaching $15K/mo. Today, the second dropped. I just sat there, red-faced from the compliments. From $15K to $100K in a year. Adam nailed the story of what I did and how.
I’m showing this to my mom. She’ll be proud.
A few years ago I chose this path: building in public, sharing every step. Things that feel obvious to me are often unsolvable problems for developers just starting out. I remember myself 5 years ago. That’s why I share everything, so thousands of developers can build on what I’ve learned.
Thank you, Adam. We’ll meet in person next year. I’ll have my English and my passport ready 😁
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Turn your sound on 🔉 and let's build Claude clone in React Native #2
Voice AI usually means cloud APIs, usage fees, and someone else's servers. We wanted to check how far we could get without any of that.
react-native-executorch chains speech-to-text, an LLM, and text-to-speech into one pipeline, running entirely on your device. 👇
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