Cal Wilson retweetledi
Cal Wilson
5.3K posts

Cal Wilson
@sushi
☞ Founder & CEO @ The Working Party. We build and grow Australia’s best eCommerce websites with Shopify Plus
Melbourne, Victoria Katılım Aralık 2006
1.1K Takip Edilen1.7K Takipçiler

I built this CEO dashboard for my client.
And it changed how they run their entire business.
1/ Before this dashboard, they were making decisions in the dark.
Revenue, profit, and marketing spend scattered across spreadsheets and platforms.
- No single source of truth.
- No real-time profit and loss visibility.
- No way to see which channels were actually driving growth.
2/ Here’s what this dashboard delivers:
Executive Overview:
→ $102K total revenue tracked live
→ $79.8K gross profit and 78% gross margin calculated automatically
→ 15% contribution margin, updated in real time
→ $5,880 revenue this week, always visible
Profit & Loss Clarity:
→ Visual breakdown of revenue, COGS, transaction costs, and marketing spend
→ Instantly see contribution margin and where profit is made (or lost)
Revenue & COGS by Type:
→ Instantly compare new vs. returning revenue and costs
→ Know exactly what’s driving growth and what’s eating margin
Marketing Spend by Channel:
→ Compare Meta vs. Google spend
→ See which channel is delivering the best ROI
Revenue vs. Marketing Spend Trends:
→ Visualize how every marketing dollar translates to revenue over time
Conversion & Order Insights:
→ Track sessions, orders, conversion rates, AOV, MER, CPA, and more live
Dark mode or light mode?
→ This dashboard looks stunning with these two options.
No more squinting at numbers. Details are always crystal clear.
3/ The transformation was instant:
Before:
→ Hours spent pulling numbers from different platforms
→ Guessing at profit and loss
→ No clarity on which channel was working
After:
→ 10 minutes daily reviewing live insights
→ Real-time, data-driven decisions
→ Confident budget allocation and growth planning
4/ The business impact:
→ Faster decisions
→ Smarter optimizations
→ A client who finally feels in control of their numbers
This isn’t just a dashboard.
This is executive intelligence.
Every metric tells a story.
Every trend reveals an opportunity.
Every insight drives profit.
Want a dashboard that makes your business look (and run) like a million bucks?
I build custom dashboards & AI automation systems that give you real-time clarity and control.
- Real-time data
- Predictive insights
- Automated reporting
- Intelligent alerts
Ready to stop guessing?
Like + Comment "CEO DASHBOARD" and I’ll DM you a free resource to help you track the top 5 metrics every CEO should monitor.
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@TRPage_dev right on here you go man github.com/kalenjordan/me…
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Working on a cli to sync metaobject definitions and data from one store to another and probably metafields too - thinking about open sourcing it.
It's gonna be pretty basic for now - but it would be nice to see something like this get more robust over time.
Would it make sense to open source it? Or is there already something out there for this?
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Big news: @shopdev_ai is live, your AI developer for Shopify.
The first 1,000 people who comment “shopdev” get access today and receive 250K tokens.
Connect your Shopify store.
And prompt custom sections using your actual products, collections, and theme styles.
We've been deeply focused on the LLM space, working to unlock the full potential of AI for Shopify.
Today, we finally did it.
With shopdev, you can generate clean Liquid code that’s ready to ship — or publish straight to your theme in one click.
This is day 1 of shopdev, and we hope to roll this out to everyone as soon as possible!
See shopdev in action🧵
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Cal Wilson retweetledi

🌊 DEEP HOUSE CLASSICS 🌊
Honestly... I'm beyond happy and proud that this playlist is nearly at 1,000 followers: spoti.fi/3ehO7kq.
Starting a thread on here to share one track a day from the playlist.
Classics, underground anthems and new bits.
All things DEEP! 👇
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Cal Wilson retweetledi
Cal Wilson retweetledi

The Alternate Universe of Soviet Arcade Games atlasobscura.com/articles/the-a…
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Cal Wilson retweetledi
Cal Wilson retweetledi

Victoria will become the first state or territory to make the public display of Nazi symbols illegal in an effort to stamp out hateful behaviour. bit.ly/3gTQaya
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Cal Wilson retweetledi

It’s live! Happy to be part of the launch of bootstrappers.com, with this piece on where @DiscoLabs started and where we’re headed: bootstrappers.com/how-this-ex-la…
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Cal Wilson retweetledi

Unpack The Features Of Dawn, Shopify’s Flexible, Mobile-First Theme
ecommercefastlane.com/unpack-the-fea… #shopify #ecommerce #shopifyplus
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Cal Wilson retweetledi
Cal Wilson retweetledi
Cal Wilson retweetledi

On passing a milestone, what we've been working on, and our maintenance schedule libera.chat/news/just-over…
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Cal Wilson retweetledi

RIP Lee “Scratch” Perry. The man behind reggae's most ethereal productions.
Heart of the Congos is playing loudly.
📸 by Adrian Boot and from our article 'City too Hot' by David Katz.
waxpoetics.com/connections/th…

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Cal Wilson retweetledi
Cal Wilson retweetledi

OH: pretty sure the KPI of an @Atlassian UX practitioner is “tears per user”
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Cal Wilson retweetledi








