Travis Clinger

Together with @Prebidorg, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with @LiveRamp's @tclinger, @Prebidorg's Mike Racic, and Index's @robhazan. Learn more and request an invite: ow.ly/wFbh50OKi71 #CannesLions

Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of @Hearst, @tclinger of @LiveRamp, and our own Lori Goode!

I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together

“I believe that we are headed to a world where deterministic data will be the gold standard. #GDPR already outlaws probabilistic data and I think we will see the US ecosystem follow that lead.” Travis Clinger, (@tclinger) SVP Activations and Addressability, LiveRamp. #ALM2023

@decaffeinateddd @Myles_Younger Agree w/ @decaffeinateddd. @LiveRamp doesn't use CNAME. This is article is factually incorrect. ATS is entirely based on publisher logins - there's no 3p cookie extension via CNAME.

@Myles_Younger Secondly, I don't believe this is true. Cookies are written against a specific origin like .sfgate.com, so a CNAME would give access to 1P cookies, but if the browser thinks it's connecting to liveramp.sfgate.com, it isn't going to send rlcdn.com cookies.

Bravo for including a step-by-step walkthrough using an example. These are quite rare but they should be a requirement for all bylines TBH. "CNAME Will Face The Same Fate As Third-Party Cookies. Then What?" adexchanger.com/the-sell-sider…

@paqitup @BradAT @airgups23 @HelloGo78598860 @decaffeinateddd Correct - no probabilistic signals in RampID. It’s 100% deterministic. Ian’s right that derived means one source of PII (typically email), while maintained means it links to an Abilitec ID with multiple sources of PII.

@BradAT @airgups23 @HelloGo78598860 @decaffeinateddd Yep RampID are even qualified as “maintained” or “derived,” meaning the former is based on direct observation of entities while the latter is probabilistic.

Why isn't UID 2.0 incorporating any probabilistic signals?

Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw

While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. liveramp.com/blog/cookies-g…

If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.

@piano_io’s Joanna Catalano and I discuss in @MarTechSeries the steps the ad industry must take to build a trust-based ecosystem: martechseries.com/mts-insights/g…

Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at @LiveRamp admonsters.com/liveramp-ats-n…

Through an integration with our Authenticated Traffic Solution (#ATS), publishers using @Amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. ramp.click/APS-ATS-tw

Last week, @tclinger joined experts from @xandr, @Bayer, and @Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today. Watch the session replay: ramp.click/AWNY-TC-tw

When leveraging our Authenticated Traffic Solution (#ATS) compared to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. ramp.click/RenEB-tw

Google just announced a new date for the deprecation of #thirdpartycookies: 2023. Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from @tclinger: ramp.click/ggcookies-tw

Last week, Google announced that in late 2021, Android Advertising ID (#AAID) will no longer be available for users who opt out of interest-based advertising or ad personalization. @tclinger explains what this means for you.

Incredibly excited to share a @forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!

We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ @tclinger from partner @LiveRamp to hear how to tackle 3P cookie deprecation: bit.ly/3ezS0mW

One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.

Excited to join @MSFTAdvertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.