The Trade Desk

In the latest episode of The Big Impression, David Young, VP of Retail Media at @DICKS, sits down with The Current to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded and performance-driven: bit.ly/4dT8W5f

The world’s biggest brands and agencies are looking for media buying partners who are transparent, objective, and have their best interests in mind. That’s why they choose our platform. Own your future: bit.ly/4wSjWs8

What does an omnichannel strategy look like in practice? The Trade Desk Edge Academy's Omnichannel Playbook helps you confidently activate it across your campaigns. Explore the courses for free. edgeacademy.thetradedesk.com/the-omnichanne…

A recent WARC report suggested that advertisers should consider how the upcoming international soccer tournament will impact additional media consumption across podcasts, sports documentaries, and more. thecurrent.com/streaming-2026…

After the upfronts, it’s clear that the TV industry is officially obsessed with outcomes after years of building scale. Now, measurement partners are even rolling out products aimed at proving results. thecurrent.com/streaming-tv-s…

Publicis says that its LiveRamp acquisition will help it accelerate agentic capabilities. Some question how much control advertisers should cede over their data, though: bit.ly/4uYHGcs Take a look at a few additional stories in The Current this week 👇

Discover how @VW and its agency, PHD, drove 52% incremental reach by implementing an omnichannel strategy on our platform that connected awareness and performance across the entire marketing funnel. thetradedesk.com/case-studies/v…

.@AceHardware’s Molly Hjelm joins The Big Impression podcast to discuss why the future of retail media will depend on retailer relationships, local relevance, and fully embracing the “retail” in retail media: bit.ly/4urafj1

New research we conducted with PA Consulting finds that 2/3 of auto shoppers begin forming their consideration sets before active shopping starts. Read the full report to understand the keys to unlocking long-term brand familiarity. thetradedesk.com/insights/autos…

Discover how @McDonaldsCanada and its agency, OMD Canada, ran a fully integrated omnichannel campaign on our platform, resulting in a 2.68% lift in restaurant visits: bit.ly/42Moqmx

In this episode of The Build, @mikeosullivan and Ian Meyers sit down with @aripap to discuss VAST's origin and uneven adoption, the creation of the IAB Tech Lab, the consolidation wars of the mid-2000s, and Beeswax: bit.ly/4eS0rcQ

With a fixed budget and ambitious growth targets, @SMARTYMobileUK chose to outthink its competitors by partnering with @Zenith U.K. to run a connected, omnichannel campaign on our platform, increasing conversions by 67%. thetradedesk.com/case-studies/s…

Can we keep up with agentic AI? Should bots be making purchases for us? Will bots be marketing to bots? @JPMorgan Chase's Ozzie Solares answers it all in this scenic lightning round. Watch the full video: bit.ly/4dvj7g1

Consumers move fluidly between screens and stores, discovering products across multiple channels before deciding where and how to buy. Learn how Product Catalog helps advertisers tailor messaging, measure product-level performance, and improve outcomes. thetradedesk.com/resources/unlo…

What should advertisers really be paying attention to as CTV continues to evolve? The Trade Desk Edge Academy's new course, Unlocking the Premium Internet: CTV, breaks it down into 4 key focus areas. Enroll for free to see what’s coming next for CTV: bit.ly/4wwPPX1

Netflix said at its upfront that it now boasts 250 million monthly active viewers on its ad tier, and that 60% of new subscribers choose the ad plan. thecurrent.com/streaming-netf…

NBCUniversal kicked off the upfront week by leaning into live programming and its Performance Insights Hub to woo advertisers. thecurrent.com/streaming-nbcu…

Upfront presentations this week aimed to convince advertisers that emerging tech, along with the power of fandom, can drive performance for brands: bit.ly/4tFjVoW Take a look at a few additional stories in The Current this week 👇

Level up your POV on the premium internet and sharpen your perspective across the channels shaping modern media with The Trade Desk Edge Academy's Unlocking the Premium Internet series. Complete all 3 courses by May 31st to earn swag! Enroll for free to learn how audio drives lasting brand impact, how the CTV ecosystem really works, and why premium environments are key to building long‑term brand loyalty from leaders at @NBCUniversal, @WPPMedia, @CMIMediaGroup, @Stagwell, @DowJones & @WSJ, and more: bit.ly/4tyMQe0

Discover how to activate the upfronts with five simple steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic CTV landscape.thetradedesk.com/resources/upfr…