Thomas Chavez

This is kind of my point. Your building in public and right now your moat is in Clear view for everyone to see and copy. I could have an AI agent, analyze all of your tweets and replicate your business in the next 30 days. With that said what you have to solve for is, how do I make myself irreplaceable / how do I build my moat? Owning the entire process end to end is the natural next step and is hard to do, which is why it’s worth it. Nothing worth doing is easy. But the first person to vertically integrate it and systematize the entire process will win 99% of the time. AI is re-distributing leverage at scale.

@thomasdatrain96 Lol, this makes me want to take advantage of the opportunity while it still exists 🤣

I debated local vs nationwide for way too long. I finally realized they are not opposites. Nationwide is the infrastructure. Local farming is the product. Build one national cold email machine, then deploy it market by market for one great agent in each county. This is the goal

@ethanejk My vertical will keep me plenty busy. Just felt like trolling at 6:00 a.m.

@ethanejk Jkjk

This is an example of an inbound lead. “How do we get started?” We don’t even have sales calls anymore, they’re called onboardings now. The best product does its own Marketing. We onboard 8 to 10 insurance agencies a week strictly through word-of-mouth. Make your Northstar having the best option in the marketplace. Everything else will pan out. Also, gives you way more time to vertically integrate and get excellent margins. We sell lead generation to insurance agencies for context.

@dara_venture “A redistribution of leverage” this is good. Will be stealing this term. 🙏

there's an old irish instinct for knowing when the tide is turning before the water moves. call it pattern recognition, call it paranoia, it built every diaspora fortune from boston to sydney. applying it to the largest redistribution of leverage in human history.

Yes and no, tbh 2.3% is perfectly fine for our scale. Do I wish it was lower, yes. But I’d be giving up a massive portion of our TAM if we didn’t send to catch-alls. And ironically, bounce rate is not really that important as long as you keep it under (I kid you not) 10%. The data I have suggest Bounce rates are a vanity metric. The main reason everyone screams at the top of the mountain about verification and bounce rates is because it’s one of the easiest products to affiliate for.

@thomasdatrain96 @ethanejk Get that bounce rate down! Either switch your email verifications or stop mailing to catch all addresses. It shouldn't be higher than approx 0.6%.

I send around 50-100k cold email per month. There is no reason why I can't scale to 5m per month. My TAM can definitely handle it. There are a lot of homeowners out there.

But in reality, there’s so much bloat in the industry that the equivalent of a well-made AI rapper would do WONDERS here. But if we want to do it correctly, it has to be rebuilt from foundational principles. Underwriting, claims process, sales process ect. Foundationaly needs to be reborn.

@_agarner Yes in a vacuum. There are a lot more moving pieces to the puzzle. However, I will always bet on my ability to figure it the fuck out. Need a chief underwriting officer atm.

@ethanejk @marshssg22 Yes, only B2C lol. Tough market to crack but if you can figure out the niche and have good data, sky’s the limit.

@thomasdatrain96 @marshssg22 This is so sick bro, I didn't realize it was also b2c. Unlocks lots of limiting beliefs around scaling, let's get it

@marshssg22 @ethanejk We built our own database. All the other sources of data for our industry were, for lack of a better term, shit. We recently were able to get from an average of 1500 emails per lead down to 300-500, depending on the market. Themaverickdata.com

@thomasdatrain96 @ethanejk Lead source?

@coldemailchris Dude congrats. Many blessings to you and your new family.

Officially Married God is good!

@ethanejk Meta reigns king here

Looking for feedback: What social platform has the most real estate agents? Instagram? Facebook?

If you find somebody that will stoically give you advice and expect nothing in return keep that person around.

@gat0rtheskater Most are only worth a paragraph in their own head

If your LinkedIn tagline is a damn paragraph, I'm blocking you

@imakeBADads If you control the lead flow you control the business.

I could sell BAD Marketing for $40M. I won't, and half of you might think I'm stupid for it. The agency is probably the hardest f*cking model in business. People-driven, service-based, and every client needs to trust my opinion more than their own. But BAD is a factory. I'd rather own a factory that keeps making cars than sell the factory and never be able to build another car. → Keep the agency → Use it as the power engine behind our brands → Exit those companies in 4 to 5 years Sell the business, and you get paid once. Keep the engine, and you sell 10 companies instead of one.

@sama Please keep replying to each other. my weekend entertainment depends on it.