Tia Over
1.5K posts

Tia Over
@tiaover
Owner of Spring Green Communications | @NASA @WEComms @LinfieldUniv alum | #GoHabsGo
Vancouver, WA Katılım Haziran 2008
695 Takip Edilen309 Takipçiler
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Tia Over retweetledi

@HabsOnReddit my favorite thing watching Habs games on the ESPN app is when they censor Dobes’s surname in closed captioning. 😂

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for those who remember the 90s, I didn’t inhale
Will Stone@will_herb_stone
@DouthatNYT looks like @BenSasse is really leaning into getting everything out of life
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@SonnyBunch @EsotericCD Plus all of their Christmas singles are EXCELLENT (Boots; Joseph, Better You Than Me; Christmas in L.A.)!
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@EsotericCD "Hot Fuss" alone had like three other genuine hit singles! And that's their best album, for sure, but they had more hit singles after that. "Mr. Brightside" is definitely their biggest hit, but "Somebody Told Me" was huge. This is a crazy take. You're crazy.
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The Killers really only had that One Song, but cripes what a one song to have. youtube.com/watch?v=gGdGFt…

YouTube
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Tia Over retweetledi

I’m so glad the BBC sent her to be the reporter on this! She appreciated every moment of the #Artemis launch so much!! 🚀
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Excited for all the robotic uses cases in healthcare, like this one.
Rohan Paul@rohanpaul_ai
Another great Robots in healthcare usecase. Aletta is a robot that fully automates blood draws. The patient sits down; the robot uses ultrasound to find a vein, helps position the arm, collects the sample, and applies a bandage—fully automated
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It does. I think what we’ll see in the near term is the market opting for the speedy utility gen AI delivers. But as talent cultivation/pipeline gets sacrificed on the alter of those shortcuts, the not just do the job but “do my job better” aspiration Mina advocates here will win out in the long run (see what I did there? 🏈 🏃🏽♂️ 😉).
Mina Kimes@minakimes
How you get to the answer matters as much as the answer itself
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How would you feel if the Habs traded Arber Xhekaj? 🤔
Herb Zurkowsky@HerbZurkowsky1
I’m hearing Calgary has an interest in #Habs’ defenceman Arber Xhekaj
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Tia Over retweetledi

Wowed by Al Michaels on the new @BenSasse & @ChrisStirewalt pod “Not Dead Yet,” - his vivid memories calling epic games like Miracle on Ice & his emphasis on writing skills. Good writing is essential for all comms fieds - true before AI and with AI.
podcasts.apple.com/us/podcast/not…
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Tia Over retweetledi
Tia Over retweetledi
Tia Over retweetledi

I'm in Corporate Communications.
Last Tuesday we laid off 2,400 people.
I wrote the announcement.
It took 11 drafts.
Draft 1 said "layoffs."
Legal said no.
Draft 2 said "job cuts."
HR said no.
Draft 3 said "workforce reduction."
The CEO said "too negative."
Draft 11 said "organizational restructuring to position the company for sustainable growth."
Everyone approved.
Same 2,400 people.
Different words.
Words matter.
To the stock price.
I wrote "difficult decision."
Difficult means we thought about it.
We thought about it for six months.
Then we did it anyway.
But we thought first.
That's empathy.
I wrote "we don't take this lightly."
We take it very lightly.
It's a spreadsheet.
Names. Salaries. Roles.
Delete.
Done.
But "lightly" sounds bad.
So we don't take it lightly.
I wrote "impacted employees."
Not "fired employees."
Not "people who can't pay rent."
"Impacted."
Like weather.
Natural.
Unavoidable.
Nobody's fault.
The CEO recorded a video.
He looked sad.
We did seven takes.
Take 1: Not sad enough.
Take 4: Too sad.
Take 7: Perfect sadness.
Authentic.
Rehearsed authentic.
That's the goal.
The email went out at 6 AM.
Pacific time.
Before markets opened.
Before journalists woke up.
Before employees knew.
Some found out on Twitter.
From reporters.
Before their managers called.
That wasn't the plan.
But it also was the plan.
We scheduled the manager calls for 6:15 AM.
Reporters refresh faster than managers dial.
A reporter asked for comment.
I said, "We're committed to supporting affected employees."
Supporting means two weeks severance.
Per year of service.
Capped at 12 weeks.
Maximum loyalty: 6 years.
After that, same payout.
Thanks for your service.
The stock went up 7%.
That's why we did it.
Not sustainable growth.
Not organizational efficiency.
The stock.
The CEO's options vest in March.
The timing is coincidental.
That's what I wrote.
In the internal FAQ.
"The timing is unrelated to executive compensation."
It's very related.
But unrelatedness is the message.
The message is my job.
I'm very good at my job.
Draft 11 proved it.
2,400 people.
Zero accountability.
All sustainable growth.
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