Tomas Mika

I build AI-powered automations that replace hours of manual work. Not in theory. In production — on a business running $2.5M+/yr in Google & Meta Ads. 12 years in PPC taught me one thing: most of the work shouldn't be done by humans. So I started automating. n8n, AI APIs, and a healthy disrespect for repetitive tasks. What I share here: → Automations I've built that actually saved time (and ones that didn't) → AI tools tested on real workloads, not demo data → Honest takes — hype check included Follow if you prefer receipts over demos.

@benradack Yes, exactly.

@tomasmika_eng Do you mean how is it spending on existing customers when you excluded them?

Audience segment breakdowns are a huge unlock for Meta ads. They tell you where your purchases are actually coming from. → New customers → Engaged audience → Existing customers Your audience segments help you identify which ads are actually converting with new customers, rather than engaged users or existing customers. How to set it up: → Click Advertising Settings on the left sidebar → Select Audience Segments → Define engaged audience as 180 day website visitors, ATC etc → Define existing customers as your customer email list + 180 day pixel purchasers → Save Now go to breakdowns in your campaigns and select demographics > audience segments. You'll see your purchase data split across each group. Check this when you're making ad level optimizations.

@buffalofink @brock_mammoser @jordanhaswings Meta Iluminati group 😀 i have 60k/day but in different currency😀

Starting a slack group with @brock_mammoser & @jordanhaswings for high spenders on paid social. High spenders is maintaining at least $60k+ a day in an account. Must send proof and have DTC bro vibes for invite. Comment below if you want in.

@MichLieben ads

I'm giving away the Claude Code skills we use to manage $300k/mo in ad spend at ColdIQ. 4X ROAS on $1M+ spent. Ivan, our head of growth, built them off 300+ hours running ad campaigns for our clients. They run Google, Meta, and LinkedIn ads from the terminal in plain English: → bulk edits across platforms → custom audiences from CRM lists → creative fatigue detection before CTR dips → bid adjustments at scale → performance audits across periods Reply "ads" and I'll send the full repo. Must be following.

@CTtheDisrupter Why? Facebook will stop showing it to her anyway. Just like an ad that doesn't meet the defined CPA/ROAS. Don't take this as me picking on you—I really want to understand.

Turning OFF shit ads > Launching More Tests

Show off—who has more? :-) /status

@vad3rt3sla You are probably “Nobody”, right?

Nobody wants Apple CarPlay in a Tesla

@Matt_Pinner Cancer

What’s your first thought when you see this fridge?

"We don't have enough AI use cases" is never a technology problem. It's a curiosity problem. The use cases are everywhere. They're hiding in every spreadsheet someone updates manually, every report that takes two hours to compile, every process where someone says "we've always done it this way." The companies that can't find use cases aren't looking. They're waiting for a vendor to show them a slide deck with examples from their exact industry. That's not adoption — that's outsourcing your own thinking. The ones who find them? They're the people who look at their daily frustrations and ask "does this really need to be done like this?" That's it. No framework needed. Just curiosity.

3 reasons company AI adoption keeps failing: 1) Workshop syndrome. Everyone's excited for a day. Next morning, nobody knows how to apply it to their actual job. Examples were from a different industry, the backlog is waiting — new habits never form. 2) IT blocks instead of enabling. The company wants AI but bans it at the same time. AI Act concerns grow, paid licenses sit unused, and nobody knows what's allowed. 3) Imagination gap. People think AI means writing emails. Meanwhile someone built a voice assistant in Cursor that handles client calls and sends transcripts straight to the team. Entire workflows gone in minutes. How did you solve this at your company? Or still stuck?

Do you still find time to read books amid all this AI hype? What interesting books have you read lately? Non-fiction. #books

A recap of March from the perspective of AI news. What was the most significant one for you? #ai #ainews

My US friends probably have this live already — Meta is rolling out natural language audience descriptions in Business Manager. Instead of clicking through interests, you describe your customer in plain text. When a platform replaces a structured system with "just tell us in your own words" — that's not innovation. That's a quiet admission the old way wasn't working. AI already optimizes your bids and generates your creatives. Now it decides who sees your ads based on how well you write a prompt. Targeting just became prompt engineering. #fbads #facebookads

@DavidOndrej1 I already have so much that I want to make room for others as well.

why aren't you making $100,000/mo?

@rxhit05 Thinking about resting, building and marketing.

What are you doing today?? 1. Resting 2. Building 3. Marketing

Everyone says "your content needs better vibes" like it's some mystical thing you either have or don't. It's not. Vibe is measurable. Hook rate tells you if the first second worked. Hold rate tells you if people stayed. Completion rate tells you if the payoff landed. The algorithm doesn't care about your product specs or your feature list. It watches how people react — and rewards content that makes them feel something before they think anything. Stop listing benefits. Start measuring whether anyone sticks around long enough to hear them. #fbads #ppcchat #facebookcreative

@1Umairshaikh Mortgage

As a founder What do you do when motivation disappears?

@TTrimoreau I'll tell you when I grow up

What’s the one thing that helped you grow the most on X?

@FirstDoctor Build the big garage.

After making big money what comes next for you?

@TTrimoreau Decision making.

If everything is done by AI in the future, what is left for us?